At Terrapinn Rebecca was instrumental in the shift from push marketing, direct mail and cold calling, to a strategy focused on inbound marketing, content marketing, lead generation, community building and tracking and analysis. She now works with companies like OsneyMedia (London) and AventEdge (Singapore) to advance their marketing strategy and to mentor their future marketing leaders.

Rebecca strives to prove ROI from marketing and to make sure more time, money and resources are spent on the things that are working and less on those that aren't.