Registration and breakfast
08:30 - 09:00
Continental breakfast will be served
Opening Remarks and Review of Proposed Outcomes
09:00 - 09:10
by Jose Bort, founder of the #EventProfs Network and CEO at PickEvent
Identifying & Implementing Best Practices around Multi-Chanel Digital Marketing Strategies to Drive Event Profitability & ROI
09:10 - 10:35
Facilitating data driven decisions in digital marketing:
- The importance of systems integration
- How to implement campaign tracking and conversion tracking
- Sales & marketing alignment & funnel and how this should work in practice
Speakers:
Rebecca King. Event Marketing Consultant. Former Group MK Director - Terrapinn.
Refreshments and networking
10:35 - 10:50
How to Reach New Prospects Deploying Effective Digital Marketing Strategies: PPC, SEO and Attribution
10:50 - 12:15
- Case studies on SEO & SEM applied to B2B and B2C (events and non-events related)
- Insights on analytics and sales funnel
- Opportunities with Google Adwords
Speakers:
Paloma Tomas. Founder of Dotcomrepublic. Former Head of Site Management - lastminute.
Insights from Google: Event industry trends, and Adwords options for event marketers
12:15 - 12:45
Mike Leibbrandt - Agency Specialist at Google
Supports agencies and their clients on best digital practices with Google. Expert in PPC and re-targeting with a deep understanding of Google Analytics, Adwords, YouTube and Display Networks and is acutely aware of shifts in the digital market.
Speakers:
Mike Leibbrandt. Agency Specialist . Google.
