{"id":1079,"date":"2019-09-13T09:02:45","date_gmt":"2019-09-13T09:02:45","guid":{"rendered":"https:\/\/eventscase.com\/blog\/?p=1079"},"modified":"2022-07-05T10:59:43","modified_gmt":"2022-07-05T08:59:43","slug":"how-to-use-instagram-to-promote-your-event-and-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/eventscase.com\/blog\/how-to-use-instagram-to-promote-your-event-and-mistakes-to-avoid","title":{"rendered":"How to Use Instagram to Promote your Event and Mistakes to Avoid"},"content":{"rendered":"

Instagram is a great platform to use to connect to both a local and broader audience. The platform encourages engagement and allows you to connect with users in a variety of methods.<\/p>\n

In order to maximize success of promoting your event on Instagram, make sure to follow the tips in these three groups. They\u2019ll help you through production, engagement, and analyzing the performance of your account in order for you to see the most success and attract more registrants.<\/p>\n

Be goal oriented<\/h2>\n

Having goals in mind when promoting your event on Instagram<\/strong> is critical to the success of the campaign. If you go in with nothing in mind, you can\u2019t expect to see results.<\/p>\n

Have clear goals such as increasing followers or having a higher rate of engagement. Perhaps you want your posts to have a farther reach. Whatever your goals are, make sure that you don\u2019t ignore the goal setting. Analytics behind your posts are how you can measure up against your goals. Ignoring the performance of your posts and the data behind the posts is a surefire way to stay in a poor performing cycle. These are easily accessible through your Instagram business account<\/a>. See what\u2019s working and what isn\u2019t and adjust your strategy as you go.<\/p>\n

Your campaign needs to also have goals outside of social in order to see success for your event. Make sure to do these things in order to transform social views into registrants<\/strong> or traffic for your site:<\/p>\n