![\"-\"](\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2020\/11\/audiencias-968x630.jpg\" "\\"Audience")
<\/figure><\/div>\n\n\n\nYou\u2019ll also need to define exactly who you are in this fickle, fast-changing, post-COVID environment. Behind every event format – virtual, hybrid or physical – is a sub-category that very much dictates how you engage attendees and your requirement on the technology front. <\/p>\n\n\n\n
EventsCase recently chatted to Simon Burton, Co-Founder and Director of the Virtual Event Institute<\/a>, to get his thoughts on where the industry could head in 2021 and beyond. This conversation raised a number of valuable points, but we were particularly drawn to the ones around hybrid events and the ways in which these could evolve. <\/p>\n\n\n\n \u201cI think we\u2019ll see four types of event emerging. We\u2019ll have pure physical events that bolt-on tech for marketing purposes or to enhance the attendee experience; physical events that stream and capture content digitally for a remote audience; pure virtual events that only exist in the digital world; and hybrid events that serve different content and experiences for distinct audiences in both the digital and physical worlds.\u201d<\/em><\/p>\n\n\n\n The distinctions between what makes a true hybrid event and a physical event with a small amount of digital features are up for debate. Thus, if you\u2019re looking for technology to run something that blends a physical experience with a digital one, you\u2019ll have to define who you are and find the tools to match that vision.<\/p>\n\n\n\n And that\u2019s where we could end this Pro Corner, but rather than provide you with a definitive answer of what you need, why don\u2019t we overview the components used in the vast majority of hybrid events? From there, you should be able to pick and choose between the options on offer.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to running a hybrid event, your main role as an organiser is to unite two very different audiences. You\u2019ve got your digital … <\/p>\n","protected":false},"author":5,"featured_media":2094,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","footnotes":""},"categories":[1],"tags":[22,353,351],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/2089"}],"collection":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/comments?post=2089"}],"version-history":[{"count":7,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/2089\/revisions"}],"predecessor-version":[{"id":2098,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/2089\/revisions\/2098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media\/2094"}],"wp:attachment":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media?parent=2089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/categories?post=2089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/tags?post=2089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The essential kit list (the stuff you really need)<\/a><\/em><\/strong><\/h6>\n\n\n\n