{"id":2392,"date":"2021-07-02T09:00:00","date_gmt":"2021-07-02T07:00:00","guid":{"rendered":"https:\/\/eventscase.com\/blog\/?p=2392"},"modified":"2022-07-05T10:59:27","modified_gmt":"2022-07-05T08:59:27","slug":"what-is-and-what-is-not-a-hybrid-event","status":"publish","type":"post","link":"https:\/\/eventscase.com\/blog\/what-is-and-what-is-not-a-hybrid-event","title":{"rendered":"What is and What is Not a Hybrid Event?"},"content":{"rendered":"\n<p>\u201cI\u2019m sorry! House is already full.\u201d<\/p>\n\n\n\n<p>Ever since the advent of COVID-19, you could no longer hear these words passing by the reception\u2026<\/p>\n\n\n\n<p>\u2026 relieved that you\u2019d already bought your ticket.<\/p>\n\n\n\n<p>And feeling sorry for that person who just missed the seminar.<\/p>\n\n\n\n<p>Now, it\u2019s been a year that you hadn\u2019t been to a jampacked hall with people raising chants for their favorite speaker to hit the stage. Thanks to the outbreak!<\/p>\n\n\n\n<p>So, to ensure SOPs (Standard Operating Procedures), businesses have shifted the massive, one on one, interactive events to online space.&nbsp;<\/p>\n\n\n\n<p>Now, with the ever-changing tech-savvy world, it\u2019s time to move forward with another type of event \u2013 <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2021\/01\/04\/four-reasons-your-company-should-pivot-to-hybrid-events\/?sh=2c894f844ce1\" target=\"_blank\" rel=\"noopener\">hybrid event.<\/a>&nbsp;<\/p>\n\n\n\n<p>A survey shows that 72% of respondents prefer attending a hybrid event and <a href=\"https:\/\/www.markletic.com\/blog\/hybrid-event-statistics\/#:~:text=events%20per%20year.-,Hybrid%20Events%20and%20Enterprise%20Organizations,likely%20to%20host%20hybrid%20events.\" target=\"_blank\" rel=\"noopener\">63% of the companies<\/a> included hybrid events in their event portfolio.&nbsp;<\/p>\n\n\n\n<p>Interesting, isn\u2019t it?&nbsp;<\/p>\n\n\n\n<p>So, let us see what is and what is not a hybrid event, what are benefits of a hybrid event, and how to organize one for your upcoming event.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a Hybrid Event?<\/strong><\/h2>\n\n\n\n<p>Before I tell you what it is, let\u2019s first learn what it is <strong>NOT<\/strong>\u2026<\/p>\n\n\n\n<ul><li>Simply going live from your Facebook<\/li><li>Sharing the glimpse of an event after it is over<\/li><li>Putting your live attendees in front of the camera where the virtual audience could stare at them<\/li><\/ul>\n\n\n\n<p>Instead, a hybrid event\u2026<\/p>\n\n\n\n<p><em>Incorporates a blend of experience of both in-person and virtual events. Some attendees are physically present there, while others are getting equal benefits through a virtual interaction from another city or another corner of the world in a user-friendly way.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/-wAVREUMjQEX4ywz7OI9T4We3KtypzsTVl2naxOdB2pO6MGXfcL4u_GYGW5mREBUfbomzltd6eYgjw7iD38T2-JDsZJDxTeCwn1NBfhtReeM7GA0Dw578Wcdm67Z6D57-8K6Eik\" alt=\"https:\/\/www.press.org\/live-virtual-or-hybrid-events-which-approach-best\" title=\"-\"><figcaption><em>Figure 1 <a href=\"https:\/\/www.press.org\/live-virtual-or-hybrid-events-which-approach-bes\" target=\"_blank\" aria-label=\"https:\/\/www.press.org\/live-virtual-or-hybrid-events-which-approach-bes (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">https:\/\/www.press.org\/live-virtual-or-hybrid-events-which-approach-bes<\/a>t<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>These events are equally educating and inspiring as the physical ones. But you need to put the effort into making a hybrid event engaging and a win-win.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How is a Hybrid Event Different from a Live or Virtual Event?<\/strong><\/h2>\n\n\n\n<p>A hybrid event could be any event: a conference, training workshop, summit, seminar, exhibition, or a meeting.&nbsp;<\/p>\n\n\n\n<p>These events can vary on many factors &#8211; purpose, budget, venue, audience, and industry, to name a few.&nbsp;<\/p>\n\n\n\n<p>Here are sharp differences between live, virtual, and hybrid events.<\/p>\n\n\n\n<ul><li><strong><em>Live <\/em><\/strong>&#8211; all participants are physically present under ONE roof.<\/li><li><strong><em>Virtual<\/em><\/strong><strong> <\/strong>\u2013 no physical presence is required. People are behind the screens of their computers or mobile devices and virtually attend the event.&nbsp;<\/li><li><strong><em>Hybrid <\/em><\/strong>\u2013 Some attendees attend online (across the country or globe); others attend live.<\/li><\/ul>\n\n\n\n<p>Now that you know how all three differ from each other, let\u2019s now dedicate our time to learning more about hybrid events.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are the Essential Ingredients for the Success of a Hybrid Event?<\/strong><\/h2>\n\n\n\n<p>You can make your hybrid event much more unique if you understand the following.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>1. Make your Event as Interactive as Possible<\/strong><\/p>\n\n\n\n<p>Remember the boring school teacher who would make you doze off in the middle of a lecture?&nbsp;<\/p>\n\n\n\n<p>Don\u2019t be like them. Be as interactive with your audience as possible.&nbsp;<\/p>\n\n\n\n<p>Talk to your audience. Answer their queries.&nbsp;<\/p>\n\n\n\n<p>For the virtual audience, schedule a special Q&amp;A session so that they can feel connected.&nbsp;<\/p>\n\n\n\n<p>A quiz, poll, or teamwork will also extract their brain juice and make the session more interactive.&nbsp;<\/p>\n\n\n\n<p>While it may sound a bit difficult to pull off, reading a live chat of a virtual audience will give you an idea of how fruitful your interaction is.&nbsp;<\/p>\n\n\n\n<p><strong>2. Camera Dynamics<\/strong><\/p>\n\n\n\n<p>Have at least 3 or 4 cameras recording from different angles. It will give the virtual audience a chance to be close to you, your content, and your physical audience.&nbsp;<\/p>\n\n\n\n<p>Make the images dynamic. Don\u2019t make it monotonous by focusing the camera only on the speaker.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/NqtZkfd02B9opc-aLHYWuXrYmYA4ChzssfwKr3bKIdfK4vela7eKMAJ0i3bjjrTb5UaL0ITtG_NvOAqP7YpyjW6aEQ7dLx6wCHAvrLqkFFNjxyAuS1pLJxROB9GoX0fEWXNyviA\" alt=\"-\" title=\"-\"><figcaption><em>Figure 2 https:\/\/johner-institute.com\/articles\/johner-institute\/hybrid-seminars-hybrid-conferences\/<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>3. Respect Your Audience\u2019s Attention Span<\/strong><\/p>\n\n\n\n<p>A successful event or a broadcast consumes typically two hours.&nbsp;<\/p>\n\n\n\n<p>There has been a <a href=\"https:\/\/journals.physiology.org\/doi\/pdf\/10.1152\/advan.00109.2016\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">debate<\/a> on the attention span during an event for an average person. It could be 8 seconds. 7 minutes. 10 minutes. Or greater. It all depends on how engaging your content is.&nbsp;&nbsp;<\/p>\n\n\n\n<p>So, make sure to build your event around this timeframe. More so, give your attendees a five minutes break in the middle to get their blood flowing.&nbsp;<\/p>\n\n\n\n<p>Crack jokes to revive their attention. Ask questions. This way, people will be glued to their seats or screens as the event goes by!<\/p>\n\n\n\n<p><strong>4. Plan a Clear, and Theme-oriented Event&nbsp;<\/strong><\/p>\n\n\n\n<p>The most successful way to hook your audience is to deliver them pure gold.&nbsp;<\/p>\n\n\n\n<p>Research religiously. Get to know your target audience\u2019s pain points.&nbsp;<\/p>\n\n\n\n<p>What are their desires? What do they want to pull off? What value are you offering? Why would they want to join your event?<\/p>\n\n\n\n<p>Address these points. Give your participants some value. Impact their lives. <\/p>\n\n\n\n<p>You can also give a disclaimer of delivering \u201c<strong>more<\/strong>\u201d value in an event for live attendees only.&nbsp;<\/p>\n\n\n\n<p>So that the next time you organize an event, your virtual audience books a ticket and comes to attend it face-to-face networking interaction.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Top Benefits of a Hybrid Event&nbsp;<\/strong><\/h2>\n\n\n\n<p>Did you know:<\/p>\n\n\n\n<p><strong><em>The hybrid events have been happening since 2012 when CDC couldn\u2019t afford to bring its participants together?!<\/em><\/strong><\/p>\n\n\n\n<p>So, they organized a hybrid event to educate their audience within their low budget.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>&#8220;I proposed this in 2009, seeing the writing on the wall. Everyone knew budgets would be slashed. Costs would need to be cut,&#8221;<\/em> <\/p><cite>says Arthur 38, <strong>CDC&#8217;s Virtual Platform Initiative Lead.<\/strong>&nbsp;<\/cite><\/blockquote>\n\n\n\n<p>Reading this, you must be thinking, <em>what benefits does a hybrid event promise?<\/em><\/p>\n\n\n\n<p>Well, I\u2019ve got them assembled here.&nbsp;<\/p>\n\n\n\n<p><strong>1. Broader Reach&nbsp;<\/strong><\/p>\n\n\n\n<p>A misconception that you can either host a physical or virtual event with nothing in between has become a clich\u00e9!<\/p>\n\n\n\n<p>Because hybrid events are known to provide a broader reach.&nbsp;<\/p>\n\n\n\n<p>A study found that about <a class=\"rank-math-link\" href=\"https:\/\/www.youtube.com\/watch?v=5QGWSOnqBEA\" target=\"_blank\" rel=\"noopener\">98% <\/a><a href=\"https:\/\/www.youtube.com\/watch?v=5QGWSOnqBEA\" target=\"_blank\" aria-label=\"o (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">o<\/a><a class=\"rank-math-link\" href=\"https:\/\/www.youtube.com\/watch?v=5QGWSOnqBEA\" target=\"_blank\" rel=\"noopener\">f participants<\/a> of such an event were not willing to attend a face-to-face session in a shared space. Those people were either uninterested in attending the physical event or uncertain about the said claims.&nbsp;<\/p>\n\n\n\n<p>In a survey, <a href=\"https:\/\/www.bizbash.com\/production-strategy\/strategy\/article\/13230620\/12-insights-from-mpis-research-on-hybrid-meetings\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">nearly 23%<\/a> of the event organizers mentioned that it led to the active participation of more people in future events.<\/p>\n\n\n\n<p><strong>2.<\/strong> <strong>Increased Expected Revenue&nbsp;<\/strong><\/p>\n\n\n\n<p>It is also beneficial from a price point.&nbsp;<\/p>\n\n\n\n<p>You can offer different pricing options, allowing delegates who cannot attend an event physically to make the most of the content.&nbsp;<\/p>\n\n\n\n<p>They can register and access the recorded material at a comparatively reduced price. Thus, boosting your ROI through a passive income stream.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/u7G1Bc2qb3ZAHMJg5sW5QdVCPEkqPwu69Zvr6ELLNSntMq2CfGN2dvBv-pG-ZryLb_7zBwG_PCcDpI9CVnaP3WBzsFBfTOEENsLa0m60nthtCarfqRk9zTCWlSaxFbY0ubekWzU\" alt=\"-\" title=\"-\"><figcaption><em>Figure 4 https:\/\/www.markletic.com\/blog\/hybrid-event-statistics\/<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>3. Getting Better Sponsor<\/strong><\/p>\n\n\n\n<p>Let me tell you that around <a href=\"https:\/\/www.incon-pco.com\/incon-news-archive\/news-2020-05-12-aim-survey\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">72% of corporate sponsors<\/a> willingly sponsor hybrid events. Interesting, not?<\/p>\n\n\n\n<p>And that\u2019s because\u2026&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>The more attendees you\u2019ve on board, the bigger their prospect pool. After all, money is the strongest argument.&nbsp;<\/em><\/p>\n\n\n\n<p>These sponsors also sponsor live streams, event apps, etc.&nbsp;<\/p>\n\n\n\n<p>It allows them to expand their horizon from only sponsoring physical events to stepping into a digital ground.&nbsp;<\/p>\n\n\n\n<p>This way, you can have them for both live and virtual sponsorships.<\/p>\n\n\n\n<p>Let me now walk you through a few tips to strategize before running your hybrid event.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which Things Should be Considered Before Planning a Hybrid Event?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Planning to organize your hybrid event? Make sure you answer these first.&nbsp;<\/p>\n\n\n\n<ul><li>Do you have enough funds to organize it?<\/li><li>Is your desired venue available for hosting an event in 2021?<\/li><li>Do you have willing sponsors and attendees onboard?<\/li><li>Have you got your company insured in the event something arises?<\/li><li>Are you willing to shift your event to 100% virtual if a mishap occurs?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Successfully Organize a Hybrid Event?<\/strong><\/h2>\n\n\n\n<p>The most significant concern to address is how much of the event will be in-person versus virtual.&nbsp;<\/p>\n\n\n\n<p>Your best bet is to start by categorizing the whole event into the following:<\/p>\n\n\n\n<ul><li><strong>Main Event<\/strong> &#8211; This is the central, opening ceremony that should be live and go virtual<\/li><li><strong>Virtual Event<\/strong> &#8211; You\u2019ll deliver the most educational content. It MUST be online<\/li><li><strong>Digital Streaming<\/strong> \u2013 Doing a Facebook live or posting regular updates on Twitter or LinkedIn<\/li><\/ul>\n\n\n\n<p><strong>Read: <a href=\"https:\/\/eventscase.com\/blog\/strategies-to-help-promote-upcoming-events\" target=\"_blank\" aria-label=\"How to Promote Your Upcoming Event. (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">How to Promote Your Upcoming Event.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Run Your Hybrid Event?&nbsp;<\/strong><\/h2>\n\n\n\n<ul><li><strong>Plan the scope<\/strong> beforehand. Having a plan laid out will keep everyone in your team and your participants in the loop about your goals.<\/li><li>Choose a clear theme. <strong>Address the pain points<\/strong> of the attendees.&nbsp;<\/li><li>Introduce <strong>imaginative ways<\/strong> to hook your audience.&nbsp;<\/li><li><strong>Keep each session short<\/strong> to maintain your prospect\u2019s attention span.&nbsp;<\/li><li><strong>Invite industry experts<\/strong> as guest speakers.&nbsp;<\/li><li>A <strong>pre-event rehearsal<\/strong> will prove to be your best bet in running a successful event.<\/li><li><strong>Promote your event<\/strong> on physical and digital grounds.<\/li><\/ul>\n\n\n\n<p><strong>Conclusion&nbsp;<\/strong><\/p>\n\n\n\n<p>Although in-person events are irreplaceable because they help you make a personal connection with your audience. Yet, hybrid events are emerging and have a promising future for businesses.&nbsp;<\/p>\n\n\n\n<p>Putting in perspective the afore-mentioned facts and the present situation of COVID-19, the industry experts claim that the future is hybrid events.&nbsp;<\/p>\n\n\n\n<p>Since this concept is not new, their technology is undergoing rapid advancements.<\/p>\n\n\n\n<p>So, are you ready to plan a hybrid event for your next event? Feel free to reach out to us if you still have any queries about the hybrid event.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI\u2019m sorry! House is already full.\u201d Ever since the advent of COVID-19, you could no longer hear these words passing by the reception\u2026 \u2026 relieved &hellip; <\/p>\n","protected":false},"author":22,"featured_media":2396,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","footnotes":""},"categories":[1],"tags":[353],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/2392"}],"collection":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/comments?post=2392"}],"version-history":[{"count":3,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/2392\/revisions"}],"predecessor-version":[{"id":3005,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/2392\/revisions\/3005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media\/2396"}],"wp:attachment":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media?parent=2392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/categories?post=2392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/tags?post=2392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}