{"id":2642,"date":"2021-07-29T09:00:00","date_gmt":"2021-07-29T07:00:00","guid":{"rendered":"https:\/\/eventscase.com\/blog\/?p=2642"},"modified":"2023-03-07T13:41:28","modified_gmt":"2023-03-07T11:41:28","slug":"how-to-drive-more-engagement-with-social-media","status":"publish","type":"post","link":"https:\/\/eventscase.com\/blog\/how-to-drive-more-engagement-with-social-media","title":{"rendered":"How to Drive More Engagement to Events with Social Media"},"content":{"rendered":"\n

There is no doubt that social media is an effective tool for event marketing, but according to Eventforte<\/a>,<\/p>\n\n\n\n

\u201c51% of event professionals find the biggest challenge in using social media being how to use it effectively.\u201d <\/em><\/strong><\/p><\/blockquote>\n\n\n\n

If you aren\u2019t one of them, great! <\/p>\n\n\n\n

However, if you also find it challenging to effectively use social media for your event marketing, no worries. You just need to practice proven social media engagement driving strategies to make your events successful. <\/p>\n\n\n\n

So, here you will learn ways to ace pre, during, and post-event marketing to make the most out of social media event marketing campaigns. <\/p>\n\n\n\n

Are you ready? Let\u2019s dig in!<\/p>\n\n\n\n

How to Do Effective Pre-event Marketing?<\/h2>\n\n\n\n

\u201cEvent planners specified that social media is used most commonly for pre-event engagement, by 89%\u201d –<\/strong>EventManagerBlog<\/a><\/p><\/blockquote>\n\n\n\n

A huge ratio indeed. <\/p>\n\n\n\n

Now, let\u2019s explore the right way of doing it.<\/p>\n\n\n\n

Shortlist the Social Media Platforms Beforehand<\/h3>\n\n\n\n

First of all, you must be clear about two things.<\/p>\n\n\n\n

  1. How is your potential audience? <\/strong>At first, you must draft your in-depth potential audience persona. It will clear the air – \u201cwhom to target\u201d<\/strong>.  <\/li>
  2. Where does your potential audience hang? <\/strong>When you know which social media platform has your audience, you will find \u201cwhere to target your potential audience.\u201d<\/strong><\/li><\/ol>\n\n\n\n

    Remember, there are many platforms under the umbrella of social media- Facebook, LinkedIn, Instagram, and Twitter to name a few. You have to choose the platform where it is easy to reach your potential audience. <\/p>\n\n\n\n

    For instance, when we talk about politics – Twitter surpasses all other platforms. Likewise, for the beauty industry, Instagram is your go-to platform.<\/p>\n\n\n\n

    That being said, the secret is to focus on one or two platforms but don\u2019t confine to them strictly. Using the power of all social media platforms will generate bigger results collectively. <\/p>\n\n\n\n

    The trick here is to understand the primary focus of each platform to make the most out of them.<\/p>\n\n\n\n

    For instance,<\/p>\n\n\n\n

    Facebook<\/strong> is the top social media platform known for its wide reach. Moreover, the amount of data present on the potential users\u2019 profiles makes the targeting easier.<\/p>\n\n\n\n

    Instagram<\/strong> – When we talk about visual content, no other platform comes near to Instagram\u2019s potential. So, it is the best choice for posting attractive images for event marketing campaigns.<\/p>\n\n\n\n

    Twitter<\/strong> – Known for way easier engagement than Facebook and Instagram. Here, event marketers can initiate two-way communication in real time.<\/p>\n\n\n\n

    LinkedIn<\/strong> \u2013 Being the platform of professionals, LinkedIn is best suited for B2B marketing. Moreover, it is easier to find guest speakers, sponsors, and collaborations on LinkedIn.<\/p>\n\n\n\n

    Pro Tip<\/em><\/strong>:<\/em><\/strong> While doing event marketing, analysis is necessary to discover where your audience is most active. These stats provide you rich insight about where to concentrate your efforts. <\/p>\n\n\n\n

    After shortlisting the platforms, dig into strategies \u2026<\/p>\n\n\n\n

    Upload Teaser Posts to Arise Curiosity<\/h3>\n\n\n\n
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    You should show your audience what you are up to but in an interesting way. For this, you can use countdown images, post creative line-ups, and announce speakers.<\/p>\n<\/div>\n\n\n\n

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    \"Social<\/figure><\/div><\/div>\n<\/div>\n\n\n\n

    By having teasers in your social media strategy, you will get two benefits:<\/p>\n\n\n\n