{"id":2701,"date":"2021-07-08T09:00:00","date_gmt":"2021-07-08T07:00:00","guid":{"rendered":"https:\/\/eventscase.com\/blog\/?p=2701"},"modified":"2022-07-05T10:59:25","modified_gmt":"2022-07-05T08:59:25","slug":"top-6-skills-to-succeed-in-the-hybrid-events","status":"publish","type":"post","link":"https:\/\/eventscase.com\/blog\/top-6-skills-to-succeed-in-the-hybrid-events","title":{"rendered":"Top 6 Skills Needed to Succeed in the Hybrid Events Industry"},"content":{"rendered":"\n<p><strong><em>&#8220;Business meetings and events organizations will only be viable for another 7.5 months.&#8221;<\/em><\/strong><\/p>\n\n\n\n<p>We have got this shocking claim from a&nbsp;<a href=\"https:\/\/www.mia-uk.org\/write\/MediaUploads\/Jan21_-_UK_Events_Sector_Research_Report.pdf\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">study<\/a>&nbsp;released by The Meetings Industry Association (mia) in January 2021.&nbsp;<\/p>\n\n\n\n<p>Thanks to the rapid advancements in technology. However, with COVID-19, the situation is not all doom and gloom.&nbsp;<\/p>\n\n\n\n<p>Because hybrid events have become the buzzword among event organizers.&nbsp;<\/p>\n\n\n\n<p><strong>Read: <a href=\"https:\/\/eventscase.com\/blog\/what-is-and-what-is-not-a-hybrid-event\" class=\"rank-math-link\">What is and What is not a Hybrid Event<\/a><\/strong><\/p>\n\n\n\n<p>Another good news is that\u2026<\/p>\n\n\n\n<p><a href=\"https:\/\/www.eventmanagerblog.com\/event-statistics#6\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">53%<\/a>&nbsp;of event professionals consider themselves&nbsp;<strong>&#8220;comfortable or savvy&#8221;<\/strong>&nbsp;with virtual event technology.&nbsp;<\/p>\n\n\n\n<p>So, it leverages event planners to organize events in a hybrid ecosystem to survive in this industry, especially in the post-COVID era.&nbsp;<\/p>\n\n\n\n<p>With that in mind, if you are aspiring to be in this business for the long term, you must have the following skillset in your toolbox to do well.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Familiarity with Tech Stuff<\/strong><\/h3>\n\n\n\n<p>When planning to step into the world of hybrid events, you need to upscale your skillset to give your event a great chance at success.&nbsp;<\/p>\n\n\n\n<p>For this,&nbsp;familiarity with technical stuff is your biggest weapon to succeed.&nbsp;<\/p>\n\n\n\n<p><strong>Why did I make this claim?&nbsp;<\/strong><\/p>\n\n\n\n<p>Because you need to dive deep into the technical skills like:<\/p>\n\n\n\n<ul><li>Understanding how the live stream works<\/li><li>Learning which digital platform runs the broadcast smoothly<\/li><li>Creating ads to target your potential prospects<\/li><li>Formatting presentations, videos, and important documents in a way that it is viewable to your audience<\/li><\/ul>\n\n\n\n<p>Does it make sense now? I hope it does.&nbsp;<\/p>\n\n\n\n<p>In short, knowing the digital platform inside out is of prime significance.&nbsp;<\/p>\n\n\n\n<p>Besides, to handle any technical difficulties, understanding basic troubleshooting is also recommended.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>&#8220;It&#8217;s important to start training on the latest technology available to us. We have been using AI-powered matchmaking platforms to connect with potential customers and have meetings throughout the year, which eventually results in a face-to-face business opportunity at a live exhibition.\u201d&nbsp;<\/em>&#8211;&nbsp;<a href=\"https:\/\/expoplatform.com\/blog\/exhibitions\/top-event-planning-skills-to-manage-virtual-and-hybrid-events\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Nick Dugdale-Moore<\/a>, European Regional Manager, UFI.<\/p><\/blockquote>\n\n\n\n<p>But one question remains unaddressed:&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to Find the Right Digital Platform for Your Hybrid Event?<\/strong><\/h4>\n\n\n\n<p>The quickest way to know which digital platform is the best fit for your unique needs is by answering this:<\/p>\n\n\n\n<p><em>\u201cHow do you want to engage with your attendees?\u201d<\/em><\/p>\n\n\n\n<p>Through:<\/p>\n\n\n\n<ul><li>Live chat during a broadcast?<\/li><li>Interactive Q&amp;A sessions?<\/li><li><a href=\"https:\/\/refineddata.zendesk.com\/hc\/en-us\/articles\/208196183-What-s-a-breakout-room-\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Breakout rooms?<\/a><\/li><li>Or all of the above? (It is recommended, though).<\/li><\/ul>\n\n\n\n<p>If the platform you are considering caters to your desired means of communication, then congratulations! You have got the right fit.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Acting as If You Own a Production House<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>&#8220;We are TV producers. We are suddenly creating television. The new rules need to be applied now to events.&#8221;<\/em>&nbsp;\u2013&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=5HB0WaJCAS4&amp;feature=youtu.be\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Mark Jeffries<\/a><\/p><\/blockquote>\n\n\n\n<p><strong>Imagine\u2026&nbsp;<\/strong><\/p>\n\n\n\n<p>You are given a chance to lead the top-notch team of the #1 trending live TV show.&nbsp;<\/p>\n\n\n\n<p>Are you not enthralled by the idea of knowing what happens backstage or to witness the energy of artists performing live?<\/p>\n\n\n\n<p>Or how they manage to pique the interest of remote attendees and the live audience throughout the show?<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Imagine yourself there. As if you are leading the team with remarkably high energy and enjoying the whole experience.&nbsp;<\/p>\n\n\n\n<p>Back to the hybrid events.&nbsp;<\/p>\n\n\n\n<p>While organizing a hybrid event, you are the pivot point of everything.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"945\" height=\"630\" src=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image3-2-945x630.jpg\" alt=\"-\" class=\"wp-image-2703\" title=\"-\" srcset=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image3-2-945x630.jpg 945w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image3-2-300x200.jpg 300w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image3-2-768x512.jpg 768w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image3-2-90x60.jpg 90w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image3-2.jpg 1080w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>It means that you will have to wear different hats. From tech-savvy to director of operations, you are the Velcro who\u2019s holding things together.&nbsp;<\/p>\n\n\n\n<p>You have to ensure that everything runs without a glitch.&nbsp;<\/p>\n\n\n\n<p>This is what I meant by acting like a producer.<\/p>\n\n\n\n<p><strong>Pro Tip: <\/strong>Have value-driven content available at your virtual participants&#8217; disposal.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>You can do this by providing them with downloadable content.&nbsp;<\/p>\n\n\n\n<p>If you are providing your in-person audience with brochures, demos, and information booths. Then there is absolutely no justified reason to deprive your online attendees of these valuable resources.&nbsp;<\/p>\n\n\n\n<p>By doing so, you are showing concern for your online as well as in-person participants. For the former, you are giving them a near-identical involvement as that in real-time.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crisis Management Skills<\/strong><\/h3>\n\n\n\n<p>If COVID-19 was so unpredictable to have the entire world quarantined in their homes. Then you must stay abreast to deal with any unforeseen crisis emerging at the eleventh hour.&nbsp;<\/p>\n\n\n\n<p>To combat it, we highly recommend developing a <strong>plan of action<\/strong> for such last-minute situations.&nbsp;<\/p>\n\n\n\n<p>Address things beforehand with your team and participants in case some uncertain happening arises.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social Skills<\/strong><\/h3>\n\n\n\n<p>Recall how you planned an in-person event back in the pre-COVID-19 days.<\/p>\n\n\n\n<ul><li>You arranged meetups with stakeholders for sponsorship.&nbsp;<\/li><li>You invited keynote speakers and industry experts. Only to skyrocket the number of registrations on your event with merely their presence.<\/li><li>You made sure participants receive all the information and resources to make the most out of your event.&nbsp;<\/li><\/ul>\n\n\n\n<p>Had you not been a social butterfly, it wouldn\u2019t have been possible to achieve all that.&nbsp;<\/p>\n\n\n\n<p>Likewise, organizing a hybrid event is no different.&nbsp;<\/p>\n\n\n\n<p>You need your social skills here, too.&nbsp;<\/p>\n\n\n\n<p>But you may find some sponsors reluctant and unsure about generating a decent revenue out of this type of event.&nbsp;<\/p>\n\n\n\n<p>It now rests on your shoulders to stay ahead of the curve. And convince them of the upsides of hybrid events.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"944\" height=\"630\" src=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image2-1-944x630.jpg\" alt=\"Social Skills\" class=\"wp-image-2705\" title=\"-\" srcset=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image2-1-944x630.jpg 944w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image2-1-300x200.jpg 300w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image2-1-768x512.jpg 768w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image2-1-90x60.jpg 90w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image2-1.jpg 1080w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>It is best to NOT tell. Rather, SHOW them the proven methods to gain broader reach by tapping into two different worlds \u2013 live and online.&nbsp;<\/p>\n\n\n\n<p>If you truly understand the value of having stakeholders and industry experts on board, you will never pass this opportunity.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>This takes me to the next point of possessing marketing skills. Keep reading.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing Skills&nbsp;<\/strong><\/h3>\n\n\n\n<p>In today&#8217;s era, marketing is a must-have skill for all businesses and individuals. You cannot ensure a blockbuster event if you have failed at marketing it.&nbsp;<\/p>\n\n\n\n<p>As daunting as it may seem, if you know how to properly put digital media to your use to target the right audience. Then it is your cup of tea.&nbsp;<\/p>\n\n\n\n<p>One of the best ways to pull it off is by using <strong>analytical tools.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Using these tools, you can study your prospects&#8217; chain of interests.&nbsp;<\/p>\n\n\n\n<p>You can determine their demographics: age, gender, location, interests, etc. Be very well acquainted with these tools to put them to your advantage.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"945\" height=\"630\" src=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image5-945x630.jpg\" alt=\"Marketing Skills\n\" class=\"wp-image-2707\" title=\"-\" srcset=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image5-945x630.jpg 945w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image5-300x200.jpg 300w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image5-768x512.jpg 768w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image5-1536x1024.jpg 1536w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image5-90x60.jpg 90w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/06\/image5.jpg 1080w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Bear in mind that you already have many businesses giving you tough competition.&nbsp;<\/p>\n\n\n\n<p>So, I cannot emphasize enough the importance of using catchy graphics and curiosity-based headlines to hook people in the first glimpse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Time Management Skills<\/strong><\/h3>\n\n\n\n<p><em>&#8220;OK. I second you on the importance of all the skills you have mentioned. But what is the #1 skill to thrive in this industry?&#8221;<\/em> I have had people come up to me and ask this question A LOT.&nbsp;<\/p>\n\n\n\n<p>I kid you not, when you are armed with all of these skills, then you stand out as a successful event organizer. They all are of equal importance.&nbsp;<\/p>\n\n\n\n<p>However, if only I could give you the ONE skill, which has a bit edge over others\u2026<\/p>\n\n\n\n<p>Ah! Justice won&#8217;t be served if I do not mention the significance of&nbsp;<a href=\"https:\/\/clockify.me\/blog\/productivity\/importance-time-management\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><strong>time management.&nbsp;<\/strong><\/a><\/p>\n\n\n\n<p>You may assume that a hybrid event shares the same timeline as that of a typical 4-hour physical session in a shared space. But the truth is\u2026<\/p>\n\n\n\n<p><strong>When it comes to attending an online event, people have a shorter attention span<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Heck. Why?<\/p>\n\n\n\n<p>Well, it has many reasons for that.&nbsp;<\/p>\n\n\n\n<p>For instance:<\/p>\n\n\n\n<ul><li>Up first is the number of distractions. On average, people attend hybrid events at their homes.&nbsp;You tell me, how many distractions do you have at home? I won&#8217;t be surprised by the number.<\/li><li>Secondly, sitting in a spot for a long duration and constantly starring at the mobile or desktop screen makes a human&#8217;s mind crave some rest.<\/li><\/ul>\n\n\n\n<p>But I am not suggesting that you shrink the timeline from 4 hours to 1 hour.&nbsp;<\/p>\n\n\n\n<p><strong>Rather, respect their attention span. Have the event&#8217;s timeline laid out in a spreadsheet, and distribute it among the team members.&nbsp;<\/strong><\/p>\n\n\n\n<p>Details to add in the spreadsheet:<\/p>\n\n\n\n<ul><li>When is the event commencing?<\/li><li>At what time is the first speaker hitting the stage?<\/li><li>When is the second or third keynote speaker coming to deliver the presentation?&nbsp;<\/li><li>When is a break coming up?<\/li><li>How long is it going to be?<\/li><\/ul>\n\n\n\n<p>So on, and so forth.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/owVO4V6lKo93CUFc8HlNDiFY4Z_AL5VJ0D9WEFHyOxAiNod6n0euA_AbZzPSZRnQ3AgeIA2H-ys8BbmYZUb-ga7I89FRXf32spP3QM6n7ZDVpXkd-AC80pECe__e4awNHcg4bRA\" alt=\"-\" width=\"440\" height=\"291\" title=\"-\"><\/figure><\/div>\n\n\n\n<p>The best way to go around this is by giving&nbsp;<strong>a 2-3 minutes margin<\/strong>&nbsp;to your speakers, followed by an interactive Q&amp;A session. If they finish earlier than their time, they can take a couple more questions from the attendees.&nbsp;<\/p>\n\n\n\n<p>Having it all stated, if you are armed with time management skills and the ones mentioned above. There is no way you cannot be a goal standard for newcomers in the hybrid events industry.&nbsp;<\/p>\n\n\n\n<p><strong>Final Words<\/strong><\/p>\n\n\n\n<p>Ta-da! These are the top skills that can help you stay a step ahead of the curve.&nbsp;<\/p>\n\n\n\n<p>Remember how everyone says&nbsp;<em>the world is changing faster than ever!<\/em><\/p>\n\n\n\n<p>Honestly, it&#8217;s true.&nbsp;<\/p>\n\n\n\n<p>A lot of reasons that it has to do with technology.&nbsp;<\/p>\n\n\n\n<p>Putting it in perspective\u2026<\/p>\n\n\n\n<p>Keeping an eye on the ever-changing tech trends in the industry will also help you stand out from the competition.&nbsp;&nbsp;<\/p>\n\n\n\n<p>I\u2019d end this guide with a question. <strong>What is the most valuable lesson you learnt from this guide?<\/strong> Tell us in the comments below.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Business meetings and events organizations will only be viable for another 7.5 months.&#8221; We have got this shocking claim from a&nbsp;study&nbsp;released by The Meetings Industry &hellip; <\/p>\n","protected":false},"author":22,"featured_media":2710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","footnotes":""},"categories":[1],"tags":[353],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/2701"}],"collection":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/comments?post=2701"}],"version-history":[{"count":7,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/2701\/revisions"}],"predecessor-version":[{"id":3025,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/2701\/revisions\/3025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media\/2710"}],"wp:attachment":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media?parent=2701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/categories?post=2701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/tags?post=2701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}