{"id":3327,"date":"2021-11-11T09:00:00","date_gmt":"2021-11-11T07:00:00","guid":{"rendered":"https:\/\/eventscase.com\/blog\/?p=3327"},"modified":"2022-07-05T10:59:15","modified_gmt":"2022-07-05T08:59:15","slug":"social-media-management-in-the-events-industry","status":"publish","type":"post","link":"https:\/\/eventscase.com\/blog\/social-media-management-in-the-events-industry","title":{"rendered":"Social Media Management in the Events Industry"},"content":{"rendered":"\n<p>Until a couple of years ago, no one could have predicted the current boom in social media.<\/p>\n\n\n\n<p>Now, we can\u2019t imagine living without it!<\/p>\n\n\n\n<p><a href=\"https:\/\/visme.co\/blog\/event-statistics\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">88% of marketing professionals admit to using social media in all aspects of event management<\/a>.<\/p>\n\n\n\n<p>And that is no surprise.<\/p>\n\n\n\n<p>The Social Element Of Events Has Always Been A Huge Part Of The Industry.<\/p>\n\n\n\n<p>With time, however, the tools for socialising have significantly evolved. With millions of users each day, social media has become the central hub of activity for event-goers and management alike.&nbsp;<\/p>\n\n\n\n<p>That is why the event industry needs social media management now more than ever before.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why should you care about Social Media if you work in the Events Industry?<\/h2>\n\n\n\n<p>In the past, the industry heavily relied on live events as its primary source for building connections and doing business.<\/p>\n\n\n\n<p>But due to advancements, the social and technological landscape has changed.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"945\" height=\"630\" src=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/11\/statistics-1-945x630.jpg\" alt=\"Social Media Management in the Events Industry\" class=\"wp-image-3329\" title=\"Social Media Management in the Events Industry\" srcset=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/11\/statistics-1-945x630.jpg 945w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/11\/statistics-1-300x200.jpg 300w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/11\/statistics-1-768x512.jpg 768w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/11\/statistics-1-1536x1024.jpg 1536w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/11\/statistics-1-2048x1365.jpg 2048w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/11\/statistics-1-90x60.jpg 90w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2021\/11\/statistics-1-scaled.jpg 1080w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Currently, <a href=\"https:\/\/visme.co\/blog\/event-statistics\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">86% of event marketers are optimistic that technology can significantly impact the success of their events<\/a>.<\/p>\n\n\n\n<p>Social media offers enormous earning potential to businesses.<\/p>\n\n\n\n<p>This means that your brand can tap into markets it could not access before with the right tools and tactics.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What you\u2019ll learn in this guide on Social Media for Event Profs:<\/h2>\n\n\n\n<p>There are multiple social platforms where brands can find and connect with their communities.&nbsp;<\/p>\n\n\n\n<p>This guide presents strategies from some of the most famous names in the game and recommendations for implementing integrated social media management with your hybrid events.<\/p>\n\n\n\n<p>Content Overview:<\/p>\n\n\n\n<ul><li>What Is Social Media Management?<ul><li>Why Do You Need Social Media Management?<\/li><\/ul><\/li><li>Top Social Media Platforms For Events&nbsp;<ul><li>Facebook<\/li><li>LinkedIn<\/li><li>Twitter<\/li><li>Instagram<\/li><\/ul><\/li><li>Why Is Social Media Management Important For The Events Industry?<\/li><li>How To Leverage Social Media Management With Event Strategy<ul><li>Before The Event<\/li><li>At The Venue<\/li><li>After The Event<\/li><\/ul><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Who\u2019s this guide on event engagement for?<\/h2>\n\n\n\n<p>This guide is highly recommended for:<\/p>\n\n\n\n<ul><li>Event Organisers<\/li><li>Senior Managers<\/li><li>Agencies<\/li><\/ul>\n\n\n\n<p>In summary, it\u2019s been made for <strong>Marketing and Business Professionals that want to present a tech-savvy image and digital-first knowledge to their clients, proving the performance of virtual and hybrid events<\/strong>. It fits the needs of both beginners and experienced professionals in the field.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/share.hsforms.com\/1yfX_GaebQKCns5HWWHg5pg2u44e\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Click here to get free access to the full whitepaper now.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Until a couple of years ago, no one could have predicted the current boom in social media. Now, we can\u2019t imagine living without it! 88% &hellip; <\/p>\n","protected":false},"author":22,"featured_media":3328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","footnotes":""},"categories":[1],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/3327"}],"collection":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/comments?post=3327"}],"version-history":[{"count":4,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/3327\/revisions"}],"predecessor-version":[{"id":3348,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/3327\/revisions\/3348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media\/3328"}],"wp:attachment":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media?parent=3327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/categories?post=3327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/tags?post=3327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}