Event sponsorship is a two-way street. Companies don\u2019t sponsor events out of a sense of charity or goodwill \u2013 they do so because they get something valuable out of it<\/strong> in return. <\/p>\n\n\n\n The key to attracting more sponsors is to understand what value you <\/em>can offer them <\/em>in return for their investment<\/a> and to make that the focus of your proposal. It might be:<\/p>\n\n\n\n To identify what you have to offer in return, you can start by looking at the data. Nearly 25% of event organizers<\/a> don\u2019t provide any sort of event analytics<\/a> for proving sponsor return on investment (ROI). Don\u2019t be one of them.<\/p>\n\n\n\n If you\u2019ve held sponsored events in the past, you might want to reach out to your previous sponsors and ask them about their results. Was there a noticeable uptick in brand sentiment post-event? Did their sales increase at all over the next 12 months? <\/p>\n\n\n\n If so, ask if they can share their data with you \u2013 this will serve as valuable social proof and help you to create value for future sponsors<\/a>. <\/p>\n\n\n\n For instance, in 2013, Pax Prime<\/a> organizers created a QR code scavenger hunt to promote their sponsors, Doritos and Mountain Dew. Participants would get points for every QR code scanned. These points could be redeemed at the Mountain Dew and Doritos marketplaces. <\/p>\n\n\n\n Over 150,000 codes were scanned and 5,000+ prizes were redeemed at the event.<\/p>\n\n\n\n Pitching your event to potential sponsors takes time and effort, so there\u2019s no point wasting time reaching out to companies that are never going to be interested in what you have to offer. <\/p>\n\n\n\n Instead, you\u2019ll want to focus your efforts on pitching to companies that are a good fit for the event, which means they should:<\/p>\n\n\n\n One way to find companies that are a good fit is to look for similar events to yours that have been held in the past, see who sponsored them, and reach out to those same companies.<\/p>\n\n\n\n Here\u2019s an example of an event sponsorship email you can send.<\/p>\n\n\n\n Sposorship Colle<\/em><\/a>ctive<\/a><\/em><\/p>\n\n\n\n Once you\u2019ve made a list of potential sponsors, you\u2019ll need to find the right point of contact for each of them.<\/p>\n\n\n\n Ideally, you should reach out directly to a key decision-maker in the company you\u2019re hoping to secure sponsorship from who\u2019s capable of making these kinds of strategic marketing calls and allocating budgets.<\/p>\n\n\n\n Different companies have different hierarchies and job roles, so you might need to do some digging here to find out who that is. It might be the head of marketing, brand partnership manager, or even a dedicated \u2018sponsorship manager\u2019. <\/p>\n\n\n\n Once you know who to speak to, your first port of call should probably be to email them (unless you have a mutual connection who can introduce you). <\/p>\n\n\n\n In your email, you\u2019ll want to outline your proposal and invite them to schedule a call\/meeting to discuss it further.<\/p>\n<\/div>\n<\/div>\n\n\n\n Your sponsorship proposal is the most important part of your pitch. It\u2019s your opportunity to outline exactly why they should want to partner with you and convince them that it\u2019s worth it.<\/p>\n\n\n\n In general, your proposal should highlight any incentives you can offer. It should explain who your audience is and what kind of ROI sponsors can expect from the event, and back all of this up with data.<\/p>\n\n\n\n It\u2019s also worth personalizing your proposal for each individual company that you\u2019re pitching to. Take the time to understand what their values and marketing goals are, and highlight how your event aligns with these values and can help them to reach these goals in your proposal.<\/p>\n\n\n\n Here\u2019s a snippet from JSConf Budapest\u2019s website about their past events. It comprises crucial information that would be included in an event sponsorship proposal.<\/p>\n\n\n\n Source: JSConf Budapest 2022<\/a><\/p>\n\n\n\n Another tip to attract more sponsors is to offer multiple tiers of sponsorship packages. This allows you to cater to sponsors with different budgets. For example, you could offer:<\/p>\n\n\n\n These kinds of combo sponsorship packages that combine awareness and value offering made up 67% of all event packages<\/a> in 2019.<\/p>\n\n\n\n Your relationship with event sponsors shouldn\u2019t end when the event is over. It\u2019s important to maintain and nurture those relationships as they can help you to secure sponsorships in the future.<\/p>\n\n\n\n For example, including testimonials from your past sponsors in your proposal can help boost confidence in your event and help you to attract new sponsors. <\/p>\n\n\n\n You can also reach out to previous sponsors to see if they want to sponsor your upcoming event again. If they saw good returns last time and they have the budget for it, they might just take you up on that offer.<\/p>\n\n\n\n There you have it \u2013 six ways to get more sponsors for your event. We hope you found this useful.<\/p>\n\n\n\n Author\u2019s bio.<\/strong> Adela Belin is a content marketer and blogger at <\/em>Writers Per Hour<\/em><\/a>. She is passionate about sharing stories with the hope to make a difference in people’s lives and contribute to their personal and professional growth. Find her on<\/em> Twitter<\/em><\/a> and<\/em> LinkedIn<\/em><\/a>. <\/em> <\/em><\/p>\n\n\n\n Do you want to know how technology can give more visibility to your sponsors and exhibitors? Book a demo today.<\/p>\n","protected":false},"excerpt":{"rendered":" Sponsorships are one of the most important sources of funding and revenue for event organizers \u2013 so the more you can attract, the better. However, … <\/p>\n","protected":false},"author":30,"featured_media":3523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","footnotes":""},"categories":[1],"tags":[24,23],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/3518"}],"collection":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/comments?post=3518"}],"version-history":[{"count":4,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/3518\/revisions"}],"predecessor-version":[{"id":4950,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/3518\/revisions\/4950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media\/3523"}],"wp:attachment":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media?parent=3518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/categories?post=3518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/tags?post=3518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
2. Target the right companies<\/strong><\/h3>\n\n\n\n
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![\"-\"](\"https:\/\/lh6.googleusercontent.com\/kcPgJuMzKvmPFAG0rdYsxq6sYhZSqWC0ktZBPuDQUiS1EkWK464L42IGXVt1JKZYjlfMLLyprUQVKHK6yfzwihGxE29DGyhDEGRYuv42wFyxz_zN3mf8iHIEjh9Jf0yo7pMmROOB\" "\\"-\\"")
3. Find the right contacts<\/strong><\/strong><\/h3>\n\n\n\n
![\"-\"](\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2022\/02\/Diseno-sin-titulo-83-788x630.png\" "\\"-\\"")
<\/figure><\/div><\/div>\n\n\n\n4. Nail your event sponsorship proposal<\/strong><\/h3>\n\n\n\n
![\"-\"](\"https:\/\/lh3.googleusercontent.com\/6fSx9W3tMj-ngbUueI2bsi061eKUtZwaqvsliuiN3JQTsIWEkLPZeeMPj6z7_Ls5vMlSBWk4DMCXO60ZK9UQamdrmaR3LdGddGxgPPCWSaFBCzaT-4dih5c_xgaD3vaMeG6YFw3c\" "\\"-\\"")
5. Offer several sponsorship packages<\/strong><\/h3>\n\n\n\n
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![\"-\"](\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2022\/02\/Diseno-sin-titulo-84-788x630.png\" "\\"-\\"")
<\/figure>\n\n\n\n6. Leverage your existing relationships<\/strong><\/h3>\n\n\n\n
Conclusion<\/strong><\/h3>\n\n\n\n