{"id":4994,"date":"2023-10-05T09:00:00","date_gmt":"2023-10-05T07:00:00","guid":{"rendered":"https:\/\/eventscase.com\/blog\/?p=4994"},"modified":"2024-02-12T16:49:04","modified_gmt":"2024-02-12T14:49:04","slug":"did-you-know-episode-8-push-notifications-you-choose","status":"publish","type":"post","link":"https:\/\/eventscase.com\/blog\/did-you-know-episode-8-push-notifications-you-choose","title":{"rendered":"\u2018Did You Know?\u2019 Episode 8 &#8211; Push Notifications: You choose!"},"content":{"rendered":"\n<p>Did you know that <strong>we spend approximately 3 hours a day on our mobile devices<\/strong> and 90% of that time is dedicated to apps? In the world of events, <strong>push notifications are more than just a tool<\/strong>; <strong>they are a strategy to capture attendees&#8217; attention<\/strong>. In the latest session of our &#8216;Did you know?&#8217; series, we explored how you can maximise push notifications within the Eventscase platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is a push notification?<\/strong><\/h3>\n\n\n\n<p>According to Tamoco, a leading company in geospatial data, <strong>a push notification is real-time communication between an app and a user<\/strong>, irrespective of whether the app is open at that time or not.<\/p>\n\n\n\n<p>The primary purpose of notifications is <strong>to provide a communication channel between apps and users<\/strong>, to add value through relevant information included in the push notification itself.<\/p>\n\n\n\n<p>A push notification is more immediate than other forms of communication, such as email, and there&#8217;s no room for spam as they rely on whether the user has opted to receive notifications or not, <strong>making them an effective way to reach users with important information<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Important Statistics<\/strong><\/h3>\n\n\n\n<p>Before delving into strategy, it&#8217;s crucial to understand the effectiveness of push notifications in numbers:<\/p>\n\n\n\n<ul>\n<li><strong>Average CTR of 8%<\/strong> &#8211; more than double that of emails<\/li>\n\n\n\n<li><strong>Higher open rate<\/strong> on Android devices<\/li>\n\n\n\n<li><strong>iOS users interact more immediately<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Best Practices<\/strong><\/h3>\n\n\n\n<p>To get the most out of this powerful communication tool, it&#8217;s essential to follow some best practices:<\/p>\n\n\n\n<ul>\n<li><strong>Relevance: <\/strong>Know your audience and provide relevant content.<\/li>\n\n\n\n<li><strong>Personalisation: <\/strong>Use the Eventscase platform to target specific groups or even individuals.<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s a one-minute summary of the contents of episode eight.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1 minute summary Session 08: Did you know?\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/nwmb5KX4Z_E?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/eventscase.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Register for the on-demand content now by clicking on the button below:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/eventscase.com\/attendance\/event\/index\/42711\/EN?utm_source=blog_08&amp;utm_medium=cta&amp;utm_campaign=endyn08\" style=\"color:#aaf7b2;background-color:#0f3c50\"><strong>WATCH SESSION NOW<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p><strong>Push notifications are a potent yet delicate form of communication<\/strong>. Misuse can lead to high uninstall rates for your app. However, <strong>if used correctly, they can be your best ally to retain and gain loyalty from your event attendees<\/strong>. In that regard, our platform is optimised to help you in several aspects.<\/p>\n\n\n\n<p>Remember that you can view previous episodes <strong>where we covered helpful and interesting topics related to our offerings at Eventscase<\/strong>. These are short 10-15-minute sessions that aim to educate viewers of lesser-known features of the platform.<\/p>\n\n\n\n<p>See you soon!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>If you would like to subscribe&nbsp;to our newsletter to get live updates on everything related to our platform &#8211; news, blogs, events, announcements and much more, please,<a href=\"https:\/\/share.hsforms.com\/1iRbRsOJRTJ-RslGDGr5dOw2u44e\" target=\"_blank\" rel=\"noopener\"> register here.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that we spend approximately 3 hours a day on our mobile devices and 90% of that time is dedicated to apps? In the world of events, push notifications are more than just a tool; they are a strategy to capture attendees&#8217; attention. In the latest session of our &#8216;Did you know?&#8217; series, we explored how you can maximise push notifications within the Eventscase platform.<\/p>\n","protected":false},"author":3,"featured_media":4415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","footnotes":""},"categories":[60],"tags":[482,483,8,21,56,22,481],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/4994"}],"collection":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/comments?post=4994"}],"version-history":[{"count":4,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/4994\/revisions"}],"predecessor-version":[{"id":5396,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/4994\/revisions\/5396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media\/4415"}],"wp:attachment":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media?parent=4994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/categories?post=4994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/tags?post=4994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}