{"id":5565,"date":"2024-04-24T16:23:50","date_gmt":"2024-04-24T14:23:50","guid":{"rendered":"https:\/\/eventscase.com\/blog\/?p=5565"},"modified":"2024-04-25T09:20:30","modified_gmt":"2024-04-25T07:20:30","slug":"did-you-know-2024-april-releases","status":"publish","type":"post","link":"https:\/\/eventscase.com\/blog\/did-you-know-2024-april-releases","title":{"rendered":"\u201cDid you know?\u201d 2024: April Releases"},"content":{"rendered":"\n

Innovation is Eventscase’s trademark. We always want to go the extra mile to find the most relevant tools to make life better for event organisers and attendees alike<\/strong>. That’s precisely why we are excited to introduce you to EVA: your Event Virtual Assistant on WhatsApp<\/a>. We leverage the most popular messaging platform in the world to transform the attendee experience, making everything more accessible and familiar to users.<\/p>\n\n\n\n

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The most common challenges for the event organiser<\/strong><\/h2>\n\n\n\n

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The use of event apps or other systems to communicate with attendees is quite common in our industry but it is true that it poses some challenges that may tip the balance between functionality and experience.<\/strong><\/p>\n\n\n\n

Awareness and perception of value<\/strong><\/h3>\n\n\n\n

One of the biggest challenges is making event attendees aware of the app’s existence and convincing them that it is worth downloading. It is crucial to clearly communicate the functions and benefits of the app<\/strong>, such as access to the agenda, maps, speaker information, and networking options. Not all organisers have the financial and human resources to develop this promotional strategy within the overall event strategy.<\/p>\n\n\n\n

Technological diversity and compatibility<\/strong><\/h3>\n\n\n\n

Attendees may have a wide variety of mobile devices with different operating systems. Ensuring that the app is compatible with most devices and operating system versions is essential to encourage adoption.<\/p>\n\n\n\n

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\"Eventscase-event_app\"<\/figure><\/div>\n\n\n

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Internet access and usability<\/strong><\/h3>\n\n\n\n

Events often take place in locations where internet connectivity may be limited or unstable, and while this is solved with native apps such as the Eventscase event app<\/a><\/strong>, it is not always possible. This can affect the functionality of the app and the user experience. In addition, the app must be intuitive and easy to us<\/strong>e, even for those who are not very tech-savvy. This is where the famous learning curve comes into play. Training attendees on how to use the app from scratch may not be feasible.<\/p>\n\n\n\n

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Data security and privacy<\/strong><\/strong><\/h3>\n\n\n\n

Attendees may be concerned about the security of personal information they share through the event app. Organisers should ensure and communicate data security measures<\/strong> that protect users’ personal information.<\/p>\n\n\n\n

Integration with other services and platforms<\/h3>\n\n\n\n

To be truly useful, the event app often needs to integrate with other services such as social media, payment platforms, and event management systems. <\/strong>Ensuring that these integrations are seamless can be technically and administratively challenging.<\/p>\n\n\n\n

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Cost and return on investment<\/strong><\/h3>\n\n\n\n

Developing and maintaining a mobile app can be costly. Organisers need to assess whether the benefits of the app justify the expense and how to measure the return on investment in terms of attendee engagement and improved event experience.<\/p>\n\n\n\n

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Why WhatsApp?<\/strong><\/h2>\n\n\n\n

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We chose WhatsApp for two key reasons:<\/p>\n\n\n\n

Popularity<\/h3>\n\n\n\n

It is the most widely used instant messaging app, leading to a higher adoption rate. WhatsApp also has more than 2 billion monthly active users <\/a>worldwide, making it one of the most downloaded and used apps globally.<\/p>\n\n\n\n

Ease of use<\/h3>\n\n\n\n

It does not require attendees to download a new application or learn new interfaces.<\/strong><\/p>\n\n\n\n

EVA ensures frictionless access to event functions and facilitates direct communication between organisers and attendees.<\/p>\n\n\n\n

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\"EVA_Eventscase_launch\"<\/figure><\/div>\n\n\n

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Innovative functionalities with EVA<\/strong><\/h2>\n\n\n\n

EVA not only enhances the interaction before and during the event but it also personalises the attendee experience<\/strong>. Here’s how:<\/p>\n\n\n\n

Quick Check-in with a QR code <\/h3>\n\n\n\n

EVA sends a QR code directly on WhatsApp, paving the way for faster check-ins and even badging on the day of the event.<\/strong><\/p>\n\n\n\n

Custom Notifications <\/h3>\n\n\n\n

Organisers can send announcements about the agenda, location and other important details of the event.<\/p>\n\n\n\n

Intelligent Virtual Assistant <\/h3>\n\n\n\n

EVA answers questions in real time, using natural language to facilitate communication.<\/p>\n\n\n\n

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EVA in Action: Case Study <\/strong><\/h2>\n\n\n\n

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During the last GMID and MPI Iberian Chapter’s<\/a> Iberian Awards ceremony, we launched this functionality with great success<\/a>. EVA automatically created a chat, greeted attendees and started interacting with its users 48 hours before the event.<\/strong> <\/p>\n\n\n\n

In addition, we guided participants through the event with messages related to the agenda. EVA also answered common questions, saving time for the event organiser and enhancing the overall experience of attendees.<\/p>\n\n\n\n

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Complement, Not Substitute<\/strong><\/h2>\n\n\n\n

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It is important to note that EVA is not intended to replace our event app but to complement it.<\/strong> This is especially useful for organisers who face the challenge of motivating their attendees to download and use new apps.<\/p>\n\n\n\n

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Conclusion: A More Accessible and Personalised Event<\/strong><\/h2>\n\n\n\n

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With EVA, we offer a solution that significantly improves the accessibility and personalisation of events. We invite you to register for our on-demand content session to explore in depth how EVA can transform your next event.<\/p>\n\n\n\n

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REGISTER NOW<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

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If you have already registered, just log in using your username and password within the following page:<\/p>\n\n\n\n


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ACCESS NOW<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

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If you would like to subscribe to our newsletter to get live updates on everything related to our platform – news, blogs, events, announcements and much more, please, register here.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

As part of our latest innovations, we introduce EVA\u2014your Event Virtual Assistant. Designed to simplify and enhance the event experience, EVA utilises the most popular instant messaging <\/p>\n","protected":false},"author":3,"featured_media":4415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","footnotes":""},"categories":[60],"tags":[482,483,8,21,56,22],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/5565"}],"collection":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/comments?post=5565"}],"version-history":[{"count":2,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/5565\/revisions"}],"predecessor-version":[{"id":5569,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/5565\/revisions\/5569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media\/4415"}],"wp:attachment":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media?parent=5565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/categories?post=5565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/tags?post=5565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}