{"id":6348,"date":"2025-09-23T13:54:54","date_gmt":"2025-09-23T11:54:54","guid":{"rendered":"https:\/\/eventscase.com\/blog\/?p=6348"},"modified":"2025-09-23T13:54:55","modified_gmt":"2025-09-23T11:54:55","slug":"eventscase-monthly-news-round-up-september-2025","status":"publish","type":"post","link":"https:\/\/eventscase.com\/blog\/eventscase-monthly-news-round-up-september-2025","title":{"rendered":"Eventscase Monthly News Round-Up September 2025"},"content":{"rendered":"\n<p>September is a month of reflection, recognition, and renewal. At Eventscase, we\u2019ve experienced inspiring industry events, strategic launches, and meaningful connections. Here\u2019s our monthly round-up of what happened, why it matters, and what\u2019s coming next.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>EMA Learn: <em>\u201cAfter the Event: the problem isn\u2019t the channel. It\u2019s that you were never relevant\u201d<\/em><\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>After the summer break, training sessions from our partner associations returned \u2013 sessions we are always eager to attend. On 18 September in Barcelona, the EMA (Event Managers Association Spain) organised a session titled <em>\u201cAfter the Event: the problem isn\u2019t the channel. It\u2019s that you were never relevant.\u201d<\/em><\/p>\n\n\n\n<p>With contributions from Luis Bajo, Albert Cerezales Garcia, and Carlos N\u00fa\u00f1ez-Garc\u00eda Garrido, and moderated by Raimond Torrents, the discussion offered valuable insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Context and Purpose<\/strong><\/h3>\n\n\n\n<p>The session served as a forum for reflecting on post-event strategies. Too often, we assume that follow-up channels (email, social media, outreach) will secure continuity, yet the session\u2019s theme pointed to the real issue: perhaps the event itself lacked enough relevance for those channels to be effective.<\/p>\n\n\n\n<p>It\u2019s not simply about the medium used afterwards, but whether the event\u2019s content, structure, and promise engaged attendees enough to keep them interested.<\/p>\n\n\n\n<p>The phrase <em>\u201cyou were never relevant\u201d<\/em> is provocative but useful: a reminder to pursue narrative excellence and to design events as ongoing experiences, not one-off occurrences.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"840\" height=\"630\" src=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-840x630.webp\" alt=\"eventscase-monthly-september-2025\" class=\"wp-image-6349\" title=\"-\" srcset=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-840x630.webp 840w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-300x225.webp 300w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-768x576.webp 768w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-80x60.webp 80w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025.webp 1000w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>MED 2025 + Eventoplus Awards 2025: A Day of Learning and Celebration<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>On 17 September 2025, the Spanish events sector experienced a double occasion: in the morning, <strong>Madrid Event Day (MED 2025)<\/strong>; in the evening, the <strong>Eventoplus Awards Gala<\/strong>. Naturally, Eventscase was there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>MED 2025: Backstage, Innovation and Connections<\/strong><\/h3>\n\n\n\n<p>This year\u2019s MED placed strong emphasis on what happens behind the scenes: technical production, creativity, set-up and operations.<\/p>\n\n\n\n<ul>\n<li>Around 300 professionals (buyers and suppliers) attended, generating more than 1,000 one-to-one meetings and nearly 4,000 messages.<br><\/li>\n\n\n\n<li>Campfire-style conversations explored sustainable innovation, circular materials, gamification, and modular design.<br><\/li>\n\n\n\n<li>High-profile speakers reflected on balancing experiential creativity with precise technical execution.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Eventoplus Awards 2025: Recognition that Drives the Industry Forward<\/strong><\/h3>\n\n\n\n<p>The 20th edition of the Eventoplus Awards introduced new categories, including Best Gala or Recognition Event and Best Event Strategy for a Company\/Institution.<\/p>\n\n\n\n<ul>\n<li>The jury comprised 20 industry professionals from brands, agencies, and institutions.<br><\/li>\n\n\n\n<li>Among the winners: <strong>Experientia<\/strong> stood out with several Gold awards; <strong>CeraVe<\/strong> and the agency <strong>SOMOS Experiences<\/strong> won Gold for their strategic use of events; and <strong>Avant Events<\/strong> claimed the Grand Prize for its <em>550th Anniversary of the Proclamation of Isabella the Catholic in Segovia<\/em>, which also took Gold for Best Cultural Event and Best Entertainment.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"709\" height=\"567\" src=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-med-en.webp\" alt=\"eventscase-monthly-september-2025-med-en\" class=\"wp-image-6352\" title=\"-\" srcset=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-med-en.webp 709w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-med-en-300x240.webp 300w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-med-en-75x60.webp 75w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Launch of EVA Insights: Turning Experience into Knowledge<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>A major technological milestone this month was the launch of <strong>EVA Insights<\/strong>, Eventscase\u2019s new analytical layer designed to transform event interactions into actionable data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What EVA Insights Does<\/strong><\/h3>\n\n\n\n<ul>\n<li>Captures conversations, interactions, and behaviours within the event experience.<br><\/li>\n\n\n\n<li>Provides dynamic dashboards showing trends, segments, peaks of interest, and potential personalised journeys.<br><\/li>\n\n\n\n<li>Enables sponsors, organisers, and operations teams to look beyond surface-level metrics.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Expected Impact<\/strong><\/h3>\n\n\n\n<ul>\n<li>Hyper-personalised attendee experiences.<br><\/li>\n\n\n\n<li>Stronger post-event follow-up, backed by real data.<br><\/li>\n\n\n\n<li>Clearer measurement of sponsor ROI.<br><\/li>\n<\/ul>\n\n\n\n<p>This launch strengthens the paradigm of <em>\u201cevent \u2192 measurement \u2192 action\u201d<\/em>, enhancing both continuity and relevance.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1000\" height=\"438\" src=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eva-insights-dashboard.webp\" alt=\"-\" class=\"wp-image-6337\" style=\"width:816px;height:auto\" title=\"-\" srcset=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eva-insights-dashboard.webp 1000w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eva-insights-dashboard-300x131.webp 300w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eva-insights-dashboard-768x336.webp 768w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eva-insights-dashboard-137x60.webp 137w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eventscase <strong>Whitepaper: <em>\u201cBuilding 365 Communities: Beyond the One-Off Event and Fleeting Hype\u201d<\/em><\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>To support our community vision, we published the whitepaper <em>Building 365 Communities: Beyond the One-Off Event and Fleeting Hype<\/em>. It offers a strategic framework to ensure your events act as hubs for an active, year-round community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What You\u2019ll Find Inside<\/strong><\/h3>\n\n\n\n<ul>\n<li>Tactics to spark conversations between events.<br><\/li>\n\n\n\n<li>Success stories showcasing lasting connections.<br><\/li>\n\n\n\n<li>Key indicators to measure community health.<br><\/li>\n\n\n\n<li>Risks of the \u201chype-only\u201d approach and how to avoid them.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What This Whitepaper Aims to Change<\/strong><\/h3>\n\n\n\n<ul>\n<li>Events viewed not as \u201cone-off explosions\u201d, but as part of a continuous dialogue.<br><\/li>\n\n\n\n<li>Reduced reliance on intensive pre-event campaigns.<br><\/li>\n\n\n\n<li>Greater focus on sustained relationships rather than short-term impact.<br><\/li>\n<\/ul>\n\n\n\n<p>Communities that extend and amplify each event\u2019s influence.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/share.hsforms.com\/12L_CEfCdSwy4W7_hUl2U2g2u44e\" style=\"color:#aaf7b2;background-color:#0f3c50\" target=\"_blank\" rel=\"noopener\">DOWNLOAD NOW<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>IV Annual Reception Spain\u2013UK \u2013 Spanish Chamber of Commerce<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>The <strong>IV Annual Reception in Spain<\/strong>, hosted by the Spanish Chamber of Commerce in the UK, deserves a special mention in our September recap. Held in Madrid, it was an unforgettable evening \u2013 and we invite you to relive it with us.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What We Experienced<\/strong><\/h3>\n\n\n\n<p>On Monday 8 September 2025, the Chamber celebrated its IV Annual Business Cocktail in Madrid, with a distinctly institutional and strategic tone.<\/p>\n\n\n\n<p>The event brought together leading figures from the business community, offering opportunities to strengthen relationships, generate new prospects, and celebrate collaboration between the two countries.<\/p>\n\n\n\n<p>As the only annual corporate cocktail in Spain organised by the Spanish Chamber in the UK, this reception is both prestigious and anticipated within the institutional calendar. For us, it is also a reminder of our Spanish-British identity.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"799\" height=\"533\" src=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-chamber.webp\" alt=\"-\" class=\"wp-image-6351\" title=\"-\" srcset=\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-chamber.webp 799w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-chamber-300x200.webp 300w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-chamber-768x512.webp 768w, https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2025\/09\/eventscase-monthly-september-2025-chamber-90x60.webp 90w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Upcoming Events on Our Calendar<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>We\u2019ll close this round-up with the upcoming dates where you can find us:<\/p>\n\n\n\n<ul>\n<li><strong>30 September<\/strong> \u2013 <em>MICE Industry: Challenges and Opportunities<\/em>, AEVEA, Barcelona.<br><\/li>\n\n\n\n<li><strong>1\u20133 October<\/strong> \u2013 Global MICE Forum Iberian Agencies, Lloret de Mar.<br><\/li>\n\n\n\n<li><strong>13\u201314 October<\/strong> \u2013 Event Organisers Summit, Radisson Hotel &amp; Conference Centre London Heathrow.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>September was packed with milestones for the events industry. From EMA\u2019s training session \u201cAfter the Event,\u201d to MED 2025 and the Eventoplus Awards, to Eventscase\u2019s launch of EVA Insights, and even institutional recognition between Spain and the UK, here\u2019s everything you need to know.<\/p>\n","protected":false},"author":3,"featured_media":6354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","footnotes":""},"categories":[60],"tags":[388,6,22],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/6348"}],"collection":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/comments?post=6348"}],"version-history":[{"count":2,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/6348\/revisions"}],"predecessor-version":[{"id":6355,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/6348\/revisions\/6355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media\/6354"}],"wp:attachment":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media?parent=6348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/categories?post=6348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/tags?post=6348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}