If you run an events business and haven\u2019t heard of customer relationship management (CRM), there\u2019s a good chance that you\u2019re missing a trick.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n
Such is the popularity of these solutions across a range of different industries, Gartner<\/a> names CRM as the world\u2019s largest software market, with annual spend of $39.5 billion in 2017. Indeed, many businesses are getting a tune out of CRM, and events are certainly in amongst the areas where its presence is greatly appreciated.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n To demonstrate the impact of CRM in a cut-and-dry manner, let\u2019s say you\u2019re an agency running a conference on the behalf of a client. The event is going to attract over 2,000 delegates and it\u2019s your job to ensure strong sales of passes and satisfy everyone that enters the venue.<\/p>\r\n\r\n\r\n\r\n CRM helps by<\/strong> enabling you to collect all the data that naturally flows through your business. When someone registers for a pass, you can use CRM to log their personal information<\/strong> (e.g. address, email, phone number) and any extra details.<\/p>\r\n\r\n\r\n\r\n It might be that they have a unique requirement for food or transport<\/strong> to the venue. CRM enables you to record this information and use it to communicate with attendees on a more personal level.<\/strong><\/p>\r\n But that\u2019s not all. Lots of events businesses still use email and even paper-based systems to manage attendee records and assess each visitor\u2019s requirements on the day. This is an outdated approach that results in hours of time wasted in trying to find certain information, as well as presenting obvious risks when considering the loss of physical documents.<\/p>\r\n\r\n\r\n\r\n Here are four benefits that CRM can unlock straight away:<\/p>\r\n\r\n\r\n\r\n Each of these points feeds into strategic event management<\/a> and a more logical way of running any type of gathering, whether that\u2019s an exhibition, a press conference a private event or something completely different.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n Thankfully the advantages of using purpose-built technology in managing events and attendees are starting to filter through. Many organisers now use event management platforms to help them with tasks like registering attendees and <\/strong>these are the groups that can really benefit from CRM integration<\/strong>.<\/p>\r\n When a delegate registers for an event, their first contact is with a system that records their details. These platforms are often powered by automation, which saves someone from having to physically send over ticket confirmation and anything else the visitor might need.<\/p>\r\n<\/blockquote>\r\n \r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n Their information can then be passed through to the CRM for the gold standard in managing customers<\/strong>. If someone checks out on a premium pass, they may be entitled to extras which need to be fulfilled by a member of the event team. Details from within the CRM can outline exactly who they are and what they require.<\/p>\r\n \r\n\r\n<\/p>\r\n The easiest way to explain this symbiotic relationship is by thinking of event management technology<\/a> as the perfect method of obtaining information from customers, or attendees. Further down the line, a CRM offers the perfect way of organising this information and ensuring<\/strong> it can be accessed by any person when it is needed.<\/p>\r\n \r\n\r\n<\/p>\r\n By integrating<\/strong> an event management platform with CRM, an organiser has an easy route towards better engagement with attendees, a centralised view of data<\/strong> and more accountability around their operation.<\/p>\r\n \r\n\r\n\r\n\r\n<\/p>\r\n \r\n\r\n<\/p>\r\n Even if you\u2019re not currently using an event management platform<\/a>, a CRM or you\u2019re struggling with the integration phase, it\u2019s very easy to get going.<\/p>\r\n \r\n\r\n<\/p>\r\n Our latest whitepaper explains the link between CRM and event management technology in detail<\/strong>, as well as giving you pointers on the technical set up.<\/p>\r\n \r\n\r\n<\/p>\r\n You\u2019ll also learn about some of the hidden advantages of using the pair to run your events and the exact areas where they really earn their keep.<\/p>\r\n \r\n\r\n<\/p>\r\n Download your copy now in the sidebar form.<\/p>\r\n You can know more about our event software<\/a> solutions here.<\/p>\r\n \r\n\r\n<\/p>\r\n <\/p>\r\n Do you want to know how we integrate with other platforms to address your bespoke requirements? Book a demo today.<\/p>","protected":false},"excerpt":{"rendered":" CRM refers to the process of being able to effectively manage the relationships that a business has with the people that come in contact with … <\/p>\n","protected":false},"author":5,"featured_media":833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","footnotes":""},"categories":[1],"tags":[27,29,28],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/74"}],"collection":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":15,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/74\/revisions"}],"predecessor-version":[{"id":5339,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/posts\/74\/revisions\/5339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media\/833"}],"wp:attachment":[{"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/categories?post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventscase.com\/blog\/wp-json\/wp\/v2\/tags?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What does CRM mean for events?<\/h2>\r\n\r\n\r\n\r\n
![\"-\"](\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2019\/02\/hubspot-crm-event-management.jpg\" "\\"-\\"")
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How CRM works with event management software<\/h2>\r\n\r\n\r\n\r\n
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How can I integrate CRM within my own events business?<\/h2>\r\n
![\"event](\"https:\/\/eventscase.com\/blog\/wp-content\/uploads\/2019\/11\/eventscase-products.png\" "\\"-\\"")
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