Firstly, a big thank you to Julia, Alessandro and Logan for coming and share their wisdom!

Thanks to the ones who came and enjoy the discussion, the networking and the food and drinks ? For the rest, I hope you can make it next time.

Find here some conclusions from the discussion:

SOME JULIA INSIGHTS
Use your event to generate content that only from you your audience can get from. Generate quality content vs quantity
Leverage your images, ask for testimonials, infographics, case studies
Balance value content and sales content- 80 / 20
See a powerful example in Comms 2.0
Social media doesn’t need to be done throughout the whole year, only at keys moment and balancing its frequency

SOME LOGAN INSIGHTS
Build the persona and understand their emotional drivers. Social Media is about conversations
What is really your social media goal? Who would you like to reach and take action? Who are you talking to?
Test a lot and change!
Only deliver content when you have something valuable to say and at the moment they need to, but, that is just possible only if you know well the persona

SOME ALESSANDRO INSIGHTS
Start from your business goals and then to actions.
You need to nurture your communications
Social media for B2B doesn’t need to be boring, it needs to have value but readers are humans so we need to connect with them
Don’t be afraid of a “love it or hate it” strategy
Your brand itself needs to become an influencer

INTERESTING LINKS
https://moz.com/followerwonk: See your competitors and analyse your audience
https://about.canva.com:build your own infographics
https://imgur.com: to find images
https://buffer.com: to manage your social media channels
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