Table of Contents
June was a month of knowledge, strategy, and community at Eventscase. From new publications to meaningful industry events, we continued to deliver on our mission: making it easier for events to make an impact.
Whitepaper: Promote Your Event Effectively (and Purposefully)
In June, we launched a new resource for event marketers and organisers: The Complete Guide to Promoting Your Event: Strategies, Content and Conversion.
This whitepaper not only compiles proven promotional tactics but organises them by funnel stage and attendee lifecycle, with a particular emphasis on content as a driver of conversion.
What will you find in this guide?
- How to structure behaviourally targeted email campaigns
- Downloadable content types that act as lead magnets (whitepapers, case studies, infographics)
- Best practices for newsletters, owned media, and earned media
- Real examples, timelines, and automation tips
- How to combine formats (video, blog, social media) to boost visibility without relying on paid ads
It’s a practical, action-oriented guide we’re already using in our own campaigns—applicable to corporate, institutional, and branded events alike.
New Podcast: 13 Years, 13 Lessons – How Eventscase and Padcelona Were Born
This month, we released one of the most personal and revealing episodes of the Eventscase Podcast: 13 Years, 13 Lessons: The Untold Story of Padcelona and Eventscase.
In this candid conversation, our CMO Mentxu Sendino interviews founders Joaquim Pintó and Iván García, who reflect on their journey—early challenges, turning points, and the lessons they’ve learnt from building a tech company from the ground up.
Topics include:
- What inspired the creation of Eventscase
- The moment they realised the project had a future
- How the product, team, and business model evolved
- The principles that helped them grow while staying true to their values
- What excites them about the future
It’s an honest, down-to-earth discussion that’s sure to inspire other startups and MICE professionals.
Listen or watch on:
- YouTube: https://youtu.be/YX7XNlGAUTs
- Spotify: https://open.spotify.com/episode/5Et4sGsaivDR2Pv9C5SeGd?si=a147e92536bf4ae2
- Apple Podcasts: https://podcasts.apple.com/es/podcast/episodio-16-13-a%C3%B1os-13-lecciones-la-historia-no-contada/id1739771230?i=1000716166781
- iVoox: https://go.ivoox.com/rf/151944773
Did You Know? It All Starts with the Attendee Experience
In the latest edition of our on-demand series Did You Know?, we explore recent platform enhancements designed to create smoother, more personalised experiences from the very first interaction.
More Controlled Registration
Display or hide attendee categories (staff, press, VIP, etc.) and predefine them using customised links.
Advanced Guest Management
Decide whether guests need to pay, how many guests each person can bring, whether email addresses are required—and keep everything synced with lists and badges.
Stress-Free Check-In
The check-in app works offline, prevents duplicates, and generates real-time statistics.
This session highlights how small changes can significantly improve both the attendee experience and the organiser’s operations.
Want to watch the full episode? Register below—or log in if you’ve already signed up.
Networking with Purpose: EMA Summer Party
On 26th June, we attended the EMA (Event Managers Association Spain) Summer Party in Madrid. This staple event in the MICE calendar brought together dozens of professionals in a relaxed yet strategic setting.
We shared ideas, experiences, and plenty of smiles with clients, collaborators, and leading brands. A great reminder that some of the strongest connections are formed in informal settings.
Thank you to EMA for championing spaces that prioritise human connection in the industry.
EMA Webinar: Artificial Intelligence in Event Management
We also joined EMA for the webinar Artificial Intelligence in Event Management: Let AI Handle the Chaos, So You Can Create the Magic.
This session focused on how AI can streamline planning and execution, giving organisers more time for creativity and strategic thinking.
Case studies and tools were discussed that are already transforming the MICE industry, and the conversation underscored the need for ethical, thoughtful AI integration. This collaboration reinforces our shared commitment to innovation and professional growth.
MICE Hub: Rethinking the Role of the Event Organiser in the Age of AI
On 17th June, our co-founder and CTO, Iván García, took part in a compelling panel discussion titled The Organiser: Intelligent, Not Artificial—held at MICE Hub, an initiative from Forum Business Travel & Events and Newlink Spain, hosted at Impact Hub Madrid Gobernador.
Alongside Fátima Barbero (Forto) and Jordi Planas (Somos Experiences), Iván discussed the evolving role of event organisers as technology progresses. He emphasised the importance of adopting AI with purpose and context, recognising that implementation in the corporate event space can be gradual and complex.
Topics included:
- The potential and limitations of automation
- Real-time data and personalisation
- Preserving the human touch in AI-driven experiences
At Eventscase, we’re proud to contribute to conversations that combine innovation with critical thinking to shape the future of business events.
What’s Next?
Summer is just getting started, and we’re already preparing our next releases: new platform features, strategic articles, and much more content in a variety of formats. Stay tuned!