In a landscape shaped by the disappearance of third-party cookies, events are emerging as one of the most powerful sources of first-party data. This article explores how first-party data and events help improve ROI measurement, optimise attribution and enable decisions based on real, actionable insights.
Tag: Event Marketing
Eventscase Monthly News Round-Up January 2026
January confirms that the events industry is starting 2026 with a packed agenda. This monthly overview looks at how Eventscase contributes to the professional development of the sector through strategic partnerships, attending flagship events such as FITUR 2026 and the presentation of key market studies.
EVA: talking about AI for events without black boxes
AI for events is often presented as a future promise, but EVA is already a production-ready AI agent system. In this article, we explain what it can do today, how it works internally, and how it is evolving, with a fully transparent approach.
Megatrends and context for event organisers
The event sector in 2026 is entering a more mature phase—one that requires event organisers to rethink how they plan, measure and design events. This in-depth piece explores the megatrends shaping the industry, from data becoming a strategic asset to rising stakeholder expectations, stronger collaboration and sustainability as a driver of efficiency. It also outlines the key questions organisers should revisit to build an annual plan that reflects the realities of the event sector in 2026.
The events industry in 2026: key trends and how to prepare strategically
The events industry enters 2026 in a phase of greater maturity and strategic demand. We analyse the key trends that will shape the year — data, technology, content, communities and sustainability — and how organisers can prepare for a more complex and professionalised environment.
Eventscase 2025: A Year in Review for the Events Industry
2025 has been a year of reflection, progress and shared learning for Eventscase and the wider events industry. This annual round-up brings together the most important conversations, milestones and insights from across the year, offering a clear perspective on how event strategy, technology and community continue to evolve.
Eventscase Monthly News Round-Up November 2025
November 2025 has been a milestone month for Eventscase, shaped by major industry events, association anniversaries and the release of our new micro-events whitepaper. A snapshot of how we continue to connect technology, community and insight.
Eventscase Monthly News Round-Up October 2025
October has been a busy month for Eventscase: we actively participated in major trade shows and industry gatherings, introduced new educational resources, and enhanced our platform with innovations that help corporate organisers elevate their event technology strategy. Here’s a recap of everything that happened — and what’s coming next.
Eventscase Monthly News Round-Up September 2025
September was packed with milestones for the events industry. From EMA’s training session “After the Event,” to MED 2025 and the Eventoplus Awards, to Eventscase’s launch of EVA Insights, and even institutional recognition between Spain and the UK, here’s everything you need to know.
Eventscase Monthly News Round-Up – Summer 2025
The first half of 2025 has been a whirlwind for Eventscase: significant industry events, fresh content, strategic collaborations, and the evolution of EVA, our virtual assistant. In this post, we reflect on key milestones and offer a sneak peek at what’s coming next. Happy summer!