The event sector in 2026 is entering a more mature phase—one that requires event organisers to rethink how they plan, measure and design events. This in-depth piece explores the megatrends shaping the industry, from data becoming a strategic asset to rising stakeholder expectations, stronger collaboration and sustainability as a driver of efficiency. It also outlines the key questions organisers should revisit to build an annual plan that reflects the realities of the event sector in 2026.
Tag: Event Marketing
The events industry in 2026: key trends and how to prepare strategically
The events industry enters 2026 in a phase of greater maturity and strategic demand. We analyse the key trends that will shape the year — data, technology, content, communities and sustainability — and how organisers can prepare for a more complex and professionalised environment.
Eventscase 2025: A Year in Review for the Events Industry
2025 has been a year of reflection, progress and shared learning for Eventscase and the wider events industry. This annual round-up brings together the most important conversations, milestones and insights from across the year, offering a clear perspective on how event strategy, technology and community continue to evolve.
Eventscase Monthly News Round-Up November 2025
November 2025 has been a milestone month for Eventscase, shaped by major industry events, association anniversaries and the release of our new micro-events whitepaper. A snapshot of how we continue to connect technology, community and insight.
Eventscase Monthly News Round-Up October 2025
October has been a busy month for Eventscase: we actively participated in major trade shows and industry gatherings, introduced new educational resources, and enhanced our platform with innovations that help corporate organisers elevate their event technology strategy. Here’s a recap of everything that happened — and what’s coming next.
Eventscase Monthly News Round-Up September 2025
September was packed with milestones for the events industry. From EMA’s training session “After the Event,” to MED 2025 and the Eventoplus Awards, to Eventscase’s launch of EVA Insights, and even institutional recognition between Spain and the UK, here’s everything you need to know.
Eventscase Monthly News Round-Up – Summer 2025
The first half of 2025 has been a whirlwind for Eventscase: significant industry events, fresh content, strategic collaborations, and the evolution of EVA, our virtual assistant. In this post, we reflect on key milestones and offer a sneak peek at what’s coming next. Happy summer!
Eventscase Monthly News Round-Up June 2025
June was a particularly dynamic month for Eventscase. We launched a whitepaper packed with strategies to improve your recruitment campaigns, released a podcast episode full of insights and inspiration, and introduced new features to optimise your attendees’ experience. We also participated in key events, including the EMA Summer Party. In this monthly round-up, we bring you all the highlights.
Eventscase Monthly News Round-Up May 2025
Eventscase takes another step in the digital transformation of the MICE sector with new advanced analytics and artificial intelligence solutions. We explain how to turn data into strategic decisions and improve your attendees’ experience.
Eventscase Monthly News Round-Up April 2025
April was a pivotal month for Eventscase, marked by industry recognition, participation in key MICE events, and the launch of new educational resources. Here’s how we continue to lead innovation in the events sector—inside and out.