Category: Articles

Field marketing brings brands into real-world environments through live activations, pop-up events, and product demonstrations. Learn what field marketing is, how it works in modern multichannel campaigns, and how combining field activities with robust event technology can boost engagement, brand perception and measurable ROI.

Looking to motivate your staff and strengthen collaboration? These 10 creative team building event ideas offer exciting, practical options for in-person and virtual teams alike. From outdoor challenges to creative workshops, there’s something here for every type of company gathering.

Events are no longer isolated experiences. With the right technology, organisers can nurture event communities that remain active throughout the year. This article explores practical strategies, effective tools, and real-world examples from the MICE sector to foster long-term engagement.

Learn why pop up events are transforming brand engagement across industries. From sparking curiosity to driving foot traffic, discover how these unique experiences benefit both small businesses and established brands.

Sustainability is no longer a trend—it’s an expectation. Learn how to implement real change in your event planning strategy and download our comprehensive whitepaper on sustainable events.

The connection between events and sustainability is more than a trend—it’s a necessity. In this post, we explore why sustainable event planning matters and offer practical strategies to reduce your event’s environmental impact. From venue selection to digital tools, learn how to create meaningful, low-impact experiences that align with corporate values and attendee expectations.

Discover how to run a workshop that delivers real impact. From setting objectives to managing logistics, this guide outlines the five essential steps to design a workshop that engages, inspires, and delivers measurable outcomes.

Sponsorship can be the secret to taking your event from good to exceptional. In this guide, we show you how to get sponsorship for an event by focusing on value, relevance, and long-term collaboration. Perfect for organisers seeking financial support and stronger brand alliances.

Communicating your environmental commitment is not just a reputational strategy, but an ethical and market necessity. Learn how storytelling and transparency can turn your sustainable actions into a powerful message.

Discover how to host a virtual event that captivates your audience, drives engagement, and achieves your business goals with practical, actionable tips.