In today’s MICE landscape, microevents — small-scale, high-impact gatherings — have become an essential tool for fostering connection, loyalty, and emotional engagement. This article explores how to design and manage intimate experiences for small groups, featuring real-world examples from global brands and best practices adapted for the industry.
Category: Articles
Low Budget Event Management: How to Plan Successful Events on a Tight Budget
Planning a memorable event doesn’t have to mean breaking the bank. With smart event budget management and the right tools, you can achieve big results on a small budget. Here’s how to master low budget event management while keeping quality and guest satisfaction high.
7 Event Planning Mistakes to Avoid for a Successful Hybrid Event
Planning a hybrid event? Avoid the most common event planning mistakes that can derail your success. From tech checks to engagement strategies, this guide shows you how to avoid event planning mistakes and deliver a smooth, inclusive experience.
Professional development in the events industry: The next frontier for event professionals
Technology, sustainability, data, and leadership — the pillars of the modern event organizer. Explore how professional development in the events industry is redefining success and download the free whitepaper Professional Development and Key Skills for Event Organisers in 2025 by Eventscase.
How to Create a Website for an Event to Boost Attendance and Engagement
Creating a professional event website is one of the most effective ways to attract attendees and drive engagement. Whether you’re planning a conference, concert, or charity fundraiser, understanding how to create a website for an event can help you showcase your brand, share vital details, and build excitement. This guide walks you through every step — from choosing the right platform to promoting your event online — so you can turn clicks into confirmed guests.
Smart Feedback: Turning Opinions into Continuous Improvement in Events
In the competitive world of event management, continuous improvement in events is not a luxury but a necessity. In this article for experienced event managers, we explore how to collect, interpret and apply feedback — from attendees, speakers and sponsors — to turn it into a permanent engine of optimisation.
How to Insure Event Liability and Protect Your Business from Unexpected Risks
Discover how to insure event liability with practical, UK-focused guidance. This piece explains the essentials of general, public, and broader liability cover, plus clear steps to secure the right policy for your event—so you can minimise risk and protect your business from unexpected claims.
Internal Training in Events: How to Upskill Your Team on the Latest Industry Trends
Internal training in the events industry is essential for keeping teams competitive in a fast-evolving landscape. This article explores how to develop effective in-house training programmes, highlights examples from leading UK and European event organisations, outlines key industry trends, and provides practical steps to embed a lasting learning culture within your company.
How Speaker Selection Criteria Impact the Success of Your Event
The success of any business event or conference depends heavily on the people who take the stage. Discover why establishing clear and consistent speaker selection criteria can elevate engagement, align your message with your audience, and ensure your event achieves lasting impact.
Evaluating Event Success: Qualitative and Quantitative Metrics
Measuring event success involves more than counting attendees or tracking revenue. This guide explores how to apply qualitative and quantitative metrics to reveal your event’s real impact — including examples, current MICE trends, and how EVA Insights, Eventscase’s latest innovation, turns attendee interactions into actionable intelligence.