Category: Articles

Planning a hybrid event? Avoid the most common event planning mistakes that can derail your success. From tech checks to engagement strategies, this guide shows you how to avoid event planning mistakes and deliver a smooth, inclusive experience.

Creating a professional event website is one of the most effective ways to attract attendees and drive engagement. Whether you’re planning a conference, concert, or charity fundraiser, understanding how to create a website for an event can help you showcase your brand, share vital details, and build excitement. This guide walks you through every step — from choosing the right platform to promoting your event online — so you can turn clicks into confirmed guests.

In the competitive world of event management, continuous improvement in events is not a luxury but a necessity. In this article for experienced event managers, we explore how to collect, interpret and apply feedback — from attendees, speakers and sponsors — to turn it into a permanent engine of optimisation.

Discover how to insure event liability with practical, UK-focused guidance. This piece explains the essentials of general, public, and broader liability cover, plus clear steps to secure the right policy for your event—so you can minimise risk and protect your business from unexpected claims.

Internal training in the events industry is essential for keeping teams competitive in a fast-evolving landscape. This article explores how to develop effective in-house training programmes, highlights examples from leading UK and European event organisations, outlines key industry trends, and provides practical steps to embed a lasting learning culture within your company.

The success of any business event or conference depends heavily on the people who take the stage. Discover why establishing clear and consistent speaker selection criteria can elevate engagement, align your message with your audience, and ensure your event achieves lasting impact.

Measuring event success involves more than counting attendees or tracking revenue. This guide explores how to apply qualitative and quantitative metrics to reveal your event’s real impact — including examples, current MICE trends, and how EVA Insights, Eventscase’s latest innovation, turns attendee interactions into actionable intelligence.

Webinars are a powerful way to educate, inspire, and connect with audiences worldwide. From defining your purpose to mastering delivery and follow-up, these seven actionable tips will help you host a successful webinar that captivates participants and drives results.

Experiential events are redefining how brands connect with audiences. Rather than focusing on traditional campaigns, companies are creating immersive and emotional experiences that strengthen loyalty and deliver measurable impact. This article explores the benefits of experiential marketing, with examples from global brands and references to Eventscase solutions.