In a landscape shaped by the disappearance of third-party cookies, events are emerging as one of the most powerful sources of first-party data. This article explores how first-party data and events help improve ROI measurement, optimise attribution and enable decisions based on real, actionable insights.
Category: Articles
EVA: talking about AI for events without black boxes
AI for events is often presented as a future promise, but EVA is already a production-ready AI agent system. In this article, we explain what it can do today, how it works internally, and how it is evolving, with a fully transparent approach.
Megatrends and context for event organisers
The event sector in 2026 is entering a more mature phase—one that requires event organisers to rethink how they plan, measure and design events. This in-depth piece explores the megatrends shaping the industry, from data becoming a strategic asset to rising stakeholder expectations, stronger collaboration and sustainability as a driver of efficiency. It also outlines the key questions organisers should revisit to build an annual plan that reflects the realities of the event sector in 2026.
The events industry in 2026: key trends and how to prepare strategically
The events industry enters 2026 in a phase of greater maturity and strategic demand. We analyse the key trends that will shape the year — data, technology, content, communities and sustainability — and how organisers can prepare for a more complex and professionalised environment.
How Do You Measure the Success of an Event? Practical Approaches and Tools
Creating engaging virtual events is essential as online audiences become harder to impress. From interactive tools to strong content and personalised experiences, here’s how to design virtual events that keep participants interested and involved throughout.
What 2025 Left Us: Key Learnings for Event Organisers
The year 2025 has marked a turning point for the events industry. In a landscape shaped by sustainability, technological innovation, budget pressure and rising attendee expectations, organisers have been compelled to rethink their strategies.
Maximising Attendee Insights: Leveraging Events for First-Party Data
Events are more than experiences — they are invaluable opportunities to collect consented, high-quality first-party data. In this article, we guide experienced event managers through practical strategies and best practices to collect, manage and leverage first-party data from events, turning each attendee interaction into a strategic asset.
New Downloadable Whitepaper: Microevents: A Strategic Alternative That’s Redefining the Events Calendar
Microevents have become a strategic alternative to traditional large-scale gatherings. Smaller, more targeted, and easier to measure, they enable more meaningful interactions, stronger ROI, and better alignment with sustainability goals. Here’s why they’re reshaping the industry.
The Best Event Engagement Strategies to Maximise Participation in Your Events
Engaging attendees is no longer optional — it’s essential. This article explores the most effective event engagement strategies for in-person and virtual experiences, from interactive content to purposeful networking and smart use of technology. Find out how to keep your audience connected, involved, and inspired before, during, and after your event.
How to Create an Engaging Virtual Event
Creating engaging virtual events is essential as online audiences become harder to impress. From interactive tools to strong content and personalised experiences, here’s how to design virtual events that keep participants interested and involved throughout.