You spent a sizeable chunk of your event budget on a spectacular production moment, yet nobody can remember what the event was actually about. Here are examples of the wow factor that achieve very little — and what works better instead.
Category: Articles
In this section you’ll find guides and articles on corporate events, technology, software, security and apps.
Event sponsorship companies: why they now buy access and evidence, rather than logos
Sponsors in 2026 aren’t buying logos: they’re buying access to the right audience, meaningful interaction and evidence that those interactions achieved something. Here’s what’s changing and how to adapt your proposal.
ROE vs ROI in events: measuring beyond attendee numbers
Attendee numbers alone no longer show an event’s value. We explore what to measure instead, from ROE vs ROI to the data you already have but are not using.
EVA, now with more autonomy
EVA no longer needs us to manage every little detail. You can now manage its WhatsApp number, message templates and even set objectives directly from the platform.
AI for events that works inside your platform: the Eventscase MCP and EVA Brain
The Eventscase MCP is ready: it lets your team’s AI add, edit and delete agenda items, attendees and speakers in your events. We explain what that means and why we’ve decided not to launch it until EVA Brain is ready.
New Downloadable Whitepaper: Event technology: how to integrate, govern and protect attendee data
Nearly eight in ten organisers already integrate their platform with a CRM, yet two in three are still looking to switch providers: event technology fails more because of how it connects and governs data than because of what it promises in the demo.
Useful AI for Events, Not Just for Show: Real Cases for Small Teams
Only 35% of UK businesses say they’re using AI — and even the ONS admits that figure barely means anything. Here are five concrete AI-for-events cases that actually work for small teams, without a lab-sized budget.
New Eventscase Check-in App and Event App: two tools that change the way an event is experienced
Eventscase introduces two tools designed to solve the two most critical moments of any in-person event: access and attendee engagement. Here, we look at what is behind this launch and what it means for event organisers.
Attendee fatigue and last-minute registration: what your badging for events system needs to do
45% of trade show attendees register less than four weeks in advance. Here is how a good badging for events system turns that uncertainty into something manageable.
Climate-resilient events: how to plan when the link between climate change and events can no longer be ignored
Climate change is no longer an abstract risk. It has become a critical operational consideration in event planning. This article explores what it means to design a truly climate-resilient event and how to start doing so today.