Measuring event success involves more than counting attendees or tracking revenue. This guide explores how to apply qualitative and quantitative metrics to reveal your event’s real impact — including examples, current MICE trends, and how EVA Insights, Eventscase’s latest innovation, turns attendee interactions into actionable intelligence.
Category: Articles
7 Tips on How to Host a Successful Webinar That Engages Your Audience
Webinars are a powerful way to educate, inspire, and connect with audiences worldwide. From defining your purpose to mastering delivery and follow-up, these seven actionable tips will help you host a successful webinar that captivates participants and drives results.
Why Experiential Events Are Transforming Customer Engagement
Experiential events are redefining how brands connect with audiences. Rather than focusing on traditional campaigns, companies are creating immersive and emotional experiences that strengthen loyalty and deliver measurable impact. This article explores the benefits of experiential marketing, with examples from global brands and references to Eventscase solutions.
A Practical Virtual Event Marketing Strategy for Any Business
In this post, you’ll uncover a comprehensive virtual event marketing strategy that helps you attract, engage, and convert attendees — from pre-event promotion to post-event follow-up — using integrated channels and data-driven tactics. We also reference tools and content to help you apply these insights in real life.
EVA Insights: Turning Interactions into Measurable Intelligence
EVA Insights transforms every event interaction into actionable intelligence. Deliver real-time personalisation, clear metrics, and demonstrable ROI for organisers, sponsors, and exhibitors.
Top 12 Event Survey Questions to Improve Attendee Experience and Event ROI
Event surveys are crucial for understanding attendee needs and expectations. This article walks you through 12 strategic event survey questions to ask before, during, and after your event. Use these questions to improve event logistics, enhance content relevance, and gather actionable insights that boost ROI and satisfaction.
New Downloadable Whitepaper: Event communities: a strategic evolution beyond the one-day event
Event communities transform one-off gatherings into ongoing ecosystems of interaction, networking, and value that extend far beyond the event day.
Mastering Virtual Meetings: Effective Tips, Innovative Ideas, and Tools You Need
Virtual meetings have become essential in our increasingly connected world, allowing organisations to convene teams, clients, and audiences regardless of location. Discover what virtual meetings entail, their advantages over in‑person gatherings, and how integrating them with event technology—including specialist platforms—can significantly enhance participant engagement and measurable outcomes.
On-Demand Content: How to Stay Relevant All Year Long
On-demand content is the key to keeping your events alive throughout the year. Learn how to implement it and harness its power to create active communities.
What Is Field Marketing and Why It’s Crucial for Organising Successful Brand Events
Field marketing brings brands into real-world environments through live activations, pop-up events, and product demonstrations. Learn what field marketing is, how it works in modern multichannel campaigns, and how combining field activities with robust event technology can boost engagement, brand perception and measurable ROI.