Category: Articles

An event brief is more than a planning formality—it’s the strategic foundation of any successful event. This guide explores what an event brief truly is, why it’s essential for aligning teams and vendors, and how to craft one that ensures clarity, focus, and measurable outcomes. With actionable tips, a breakdown of key components, and advice for working with providers, you’ll learn how to transform your vision into a well-coordinated event execution.

Content marketing is key to educate, excite and convince before any event. In this article we explain how to plan your pre-event strategy with real examples, useful data and high-impact formats.

Understanding how to calculate economic impact of an event is essential for showcasing the true value your event brings to the local economy. This guide walks you through a step-by-step process—from defining the scope and collecting data to applying multipliers and using the right tools—so you can deliver accurate, evidence-based results. Ideal for organisers seeking to justify funding, attract sponsors, and make data-driven decisions that go beyond ticket sales.

A well-executed integrated marketing campaign can turn a well-attended event into a high-impact brand experience. In this article, we walk you through aligning tactics, channels, and messaging to optimise event marketing, especially for professionals in the MICE sector.

Are you truly harnessing the power of your event data? This post introduces a practical guide designed to help you turn raw data into strategic value. Download the free whitepaper and improve your decision-making with advanced analytics.

Predictive analytics is becoming an indispensable tool for event organisers. By analysing historical and real-time data, it is possible to predict audience preferences and needs, thereby optimising planning, marketing and the attendee experience.

Choosing the right technology to manage your event data is key to improving the experience, measuring impact, and making evidence-based decisions. This article explains how to do it step by step.

Automating event registration streamlines administrative processes, reduces errors and improves the attendee experience. Learn more about the benefits and strategies to implement this technology in your next events.

Networking at events is a key factor that can determine the success of a congress or conference. Studies show that the majority of attendees consider networking to be their main reason for attending an event. We explore the importance of fostering effective connections between participants and offer practical tips on achieving this.