Category: Articles

Event surveys are crucial for understanding attendee needs and expectations. This article walks you through 12 strategic event survey questions to ask before, during, and after your event. Use these questions to improve event logistics, enhance content relevance, and gather actionable insights that boost ROI and satisfaction.

Virtual meetings have become essential in our increasingly connected world, allowing organisations to convene teams, clients, and audiences regardless of location. Discover what virtual meetings entail, their advantages over in‑person gatherings, and how integrating them with event technology—including specialist platforms—can significantly enhance participant engagement and measurable outcomes.

On-demand content is the key to keeping your events alive throughout the year. Learn how to implement it and harness its power to create active communities.

Field marketing brings brands into real-world environments through live activations, pop-up events, and product demonstrations. Learn what field marketing is, how it works in modern multichannel campaigns, and how combining field activities with robust event technology can boost engagement, brand perception and measurable ROI.

Looking to motivate your staff and strengthen collaboration? These 10 creative team building event ideas offer exciting, practical options for in-person and virtual teams alike. From outdoor challenges to creative workshops, there’s something here for every type of company gathering.

Events are no longer isolated experiences. With the right technology, organisers can nurture event communities that remain active throughout the year. This article explores practical strategies, effective tools, and real-world examples from the MICE sector to foster long-term engagement.

Learn why pop up events are transforming brand engagement across industries. From sparking curiosity to driving foot traffic, discover how these unique experiences benefit both small businesses and established brands.

Sustainability is no longer a trend—it’s an expectation. Learn how to implement real change in your event planning strategy and download our comprehensive whitepaper on sustainable events.

The connection between events and sustainability is more than a trend—it’s a necessity. In this post, we explore why sustainable event planning matters and offer practical strategies to reduce your event’s environmental impact. From venue selection to digital tools, learn how to create meaningful, low-impact experiences that align with corporate values and attendee expectations.