Climate change is no longer an abstract risk. It has become a critical operational consideration in event planning. This article explores what it means to design a truly climate-resilient event and how to start doing so today.
Category: Articles
Event experiences: the truth is in the loo
What happens when you give industry professionals a safe space to say what they really think? At BED Barcelona 2026, ‘The Bathroom of Truth’ collected 136 anonymous confessions about event experiences. The result is an unfiltered report on what works, what frustrates people and what needs to change.
Global macrosegments in events: how expectations change depending on the type of event
Global macrosegments in events are not just a way of classifying audiences: they determine what each type of attendee expects and how the event manager must respond in order not to lose their attention or trust.
Multi-layer data: how to combine data from your CRM, event platform and marketing automation
Multi-layer data makes it possible to connect information from the CRM, event management software and marketing automation tools to gain a more complete view of each attendee, lead or customer. In this article, we explain how to combine it, what benefits it brings and which steps to follow to turn event data into strategic decisions.
EVA: when support also adapts to voice
WhatsApp voice notes are already part of the daily communication habits of millions of people. Incorporating them into a virtual event assistant makes it possible to offer support that is more natural, immediate and adapted to how attendees actually communicate.
Evergreen content: how to generate event registrations all year round
Evergreen content does not only help attract sustained organic traffic: it can also become an ongoing channel for event registrations. In this guide, you will learn how to choose topics that remain relevant, connect each piece of content with the event landing page, design effective CTAs and keep your content up to date to attract attendees before, during and after each campaign.
Internal events in 2026: why Employee Experience is driving their revival
Internal events no longer work as generic meetings. In 2026, they are returning as purpose-led experiences designed to align teams, strengthen culture, accelerate onboarding and measure real impact in medium-sized and large companies.
New Downloadable Whitepaper: AI Applied to Event Production: How to Turn Data into Better Decisions
The traditional one-off event model is losing relevance. In this article, we explore how to build a community ecosystem and events strategy that keeps conversations alive before, during and after your event—driving sustained impact and meaningful metrics beyond attendance.
AI for events: the new standard for more personalised and efficient experiences
AI for events is changing the way organisers, attendees, sponsors and exhibitors interact before, during and after an event. EVA, Eventscase’s virtual event assistant, uses WhatsApp and artificial intelligence to simplify processes, personalise communications and generate useful real-time insights.
Digital security in events: how to protect QR codes, identity and compliance against quishing and deepfakes
Digital security no longer depends solely on preventing data breaches. In in-person, virtual and hybrid events, it means designing secure flows for registration, check-in, QR codes, identity, AI, suppliers, content and regulatory compliance from the planning stage through to the post-event phase.