Category: Articles

In today’s saturated event landscape, mastering event marketing is essential to attract quality attendees. This post introduces our newest whitepaper, filled with strategies, trends and real-world examples from renowned events worldwide.

Organising a music event can be both exciting and demanding, whether you’re planning a local gig, a charity concert, or a full-scale festival. Success depends on careful preparation across every stage of the process – from setting clear goals and managing your budget, to booking the right acts, securing licences, and promoting the event effectively. This article offers practical guidance for anyone interested in organising-a-music-event that truly resonates with audiences. With the right planning and a reliable team, your music event can be a standout experience from start to finish.

As virtual and hybrid events become the norm, data protection is now a core responsibility for organisers. From registration to live interaction, virtual events collect vast amounts of personal data—making compliance with GDPR and other regulations more critical than ever. This article explores the main risks, legal requirements, and expert-backed strategies for safeguarding attendee data without compromising the event experience.

An event brief is more than a planning formality—it’s the strategic foundation of any successful event. This guide explores what an event brief truly is, why it’s essential for aligning teams and vendors, and how to craft one that ensures clarity, focus, and measurable outcomes. With actionable tips, a breakdown of key components, and advice for working with providers, you’ll learn how to transform your vision into a well-coordinated event execution.

Content marketing is key to educate, excite and convince before any event. In this article we explain how to plan your pre-event strategy with real examples, useful data and high-impact formats.

Understanding how to calculate economic impact of an event is essential for showcasing the true value your event brings to the local economy. This guide walks you through a step-by-step process—from defining the scope and collecting data to applying multipliers and using the right tools—so you can deliver accurate, evidence-based results. Ideal for organisers seeking to justify funding, attract sponsors, and make data-driven decisions that go beyond ticket sales.

A well-executed integrated marketing campaign can turn a well-attended event into a high-impact brand experience. In this article, we walk you through aligning tactics, channels, and messaging to optimise event marketing, especially for professionals in the MICE sector.

Are you truly harnessing the power of your event data? This post introduces a practical guide designed to help you turn raw data into strategic value. Download the free whitepaper and improve your decision-making with advanced analytics.

Predictive analytics is becoming an indispensable tool for event organisers. By analysing historical and real-time data, it is possible to predict audience preferences and needs, thereby optimising planning, marketing and the attendee experience.