Events are more than experiences — they are invaluable opportunities to collect consented, high-quality first-party data. In this article, we guide experienced event managers through practical strategies and best practices to collect, manage and leverage first-party data from events, turning each attendee interaction into a strategic asset.
Category: Articles
New Downloadable Whitepaper: Microevents: A Strategic Alternative That’s Redefining the Events Calendar
Microevents have become a strategic alternative to traditional large-scale gatherings. Smaller, more targeted, and easier to measure, they enable more meaningful interactions, stronger ROI, and better alignment with sustainability goals. Here’s why they’re reshaping the industry.
The Best Event Engagement Strategies to Maximise Participation in Your Events
Engaging attendees is no longer optional — it’s essential. This article explores the most effective event engagement strategies for in-person and virtual experiences, from interactive content to purposeful networking and smart use of technology. Find out how to keep your audience connected, involved, and inspired before, during, and after your event.
How to Create an Engaging Virtual Event
Creating engaging virtual events is essential as online audiences become harder to impress. From interactive tools to strong content and personalised experiences, here’s how to design virtual events that keep participants interested and involved throughout.
Designing Intimate Experiences: How to Create Memorable Connections in Small Groups
In today’s MICE landscape, microevents — small-scale, high-impact gatherings — have become an essential tool for fostering connection, loyalty, and emotional engagement. This article explores how to design and manage intimate experiences for small groups, featuring real-world examples from global brands and best practices adapted for the industry.
Low Budget Event Management: How to Plan Successful Events on a Tight Budget
Planning a memorable event doesn’t have to mean breaking the bank. With smart event budget management and the right tools, you can achieve big results on a small budget. Here’s how to master low budget event management while keeping quality and guest satisfaction high.
7 Event Planning Mistakes to Avoid for a Successful Hybrid Event
Planning a hybrid event? Avoid the most common event planning mistakes that can derail your success. From tech checks to engagement strategies, this guide shows you how to avoid event planning mistakes and deliver a smooth, inclusive experience.
Professional development in the events industry: The next frontier for event professionals
Technology, sustainability, data, and leadership — the pillars of the modern event organizer. Explore how professional development in the events industry is redefining success and download the free whitepaper Professional Development and Key Skills for Event Organisers in 2025 by Eventscase.
How to Create a Website for an Event to Boost Attendance and Engagement
Creating a professional event website is one of the most effective ways to attract attendees and drive engagement. Whether you’re planning a conference, concert, or charity fundraiser, understanding how to create a website for an event can help you showcase your brand, share vital details, and build excitement. This guide walks you through every step — from choosing the right platform to promoting your event online — so you can turn clicks into confirmed guests.
Smart Feedback: Turning Opinions into Continuous Improvement in Events
In the competitive world of event management, continuous improvement in events is not a luxury but a necessity. In this article for experienced event managers, we explore how to collect, interpret and apply feedback — from attendees, speakers and sponsors — to turn it into a permanent engine of optimisation.