Category: Articles

Sponsorship can be the secret to taking your event from good to exceptional. In this guide, we show you how to get sponsorship for an event by focusing on value, relevance, and long-term collaboration. Perfect for organisers seeking financial support and stronger brand alliances.

Communicating your environmental commitment is not just a reputational strategy, but an ethical and market necessity. Learn how storytelling and transparency can turn your sustainable actions into a powerful message.

Discover how to host a virtual event that captivates your audience, drives engagement, and achieves your business goals with practical, actionable tips.

Commitment to sustainability at events is not solely the responsibility of the organiser. Choosing responsible suppliers is essential to reduce your environmental impact and enhance your brand’s reputation. This guide offers the insights you need to make informed decisions.

In today’s saturated event landscape, mastering event marketing is essential to attract quality attendees. This post introduces our newest whitepaper, filled with strategies, trends and real-world examples from renowned events worldwide.

Organising a music event can be both exciting and demanding, whether you’re planning a local gig, a charity concert, or a full-scale festival. Success depends on careful preparation across every stage of the process – from setting clear goals and managing your budget, to booking the right acts, securing licences, and promoting the event effectively. This article offers practical guidance for anyone interested in organising-a-music-event that truly resonates with audiences. With the right planning and a reliable team, your music event can be a standout experience from start to finish.

As virtual and hybrid events become the norm, data protection is now a core responsibility for organisers. From registration to live interaction, virtual events collect vast amounts of personal data—making compliance with GDPR and other regulations more critical than ever. This article explores the main risks, legal requirements, and expert-backed strategies for safeguarding attendee data without compromising the event experience.

An event brief is more than a planning formality—it’s the strategic foundation of any successful event. This guide explores what an event brief truly is, why it’s essential for aligning teams and vendors, and how to craft one that ensures clarity, focus, and measurable outcomes. With actionable tips, a breakdown of key components, and advice for working with providers, you’ll learn how to transform your vision into a well-coordinated event execution.

Content marketing is key to educate, excite and convince before any event. In this article we explain how to plan your pre-event strategy with real examples, useful data and high-impact formats.