Category: Articles

Discover how to insure event liability with practical, UK-focused guidance. This piece explains the essentials of general, public, and broader liability cover, plus clear steps to secure the right policy for your event—so you can minimise risk and protect your business from unexpected claims.

Internal training in the events industry is essential for keeping teams competitive in a fast-evolving landscape. This article explores how to develop effective in-house training programmes, highlights examples from leading UK and European event organisations, outlines key industry trends, and provides practical steps to embed a lasting learning culture within your company.

The success of any business event or conference depends heavily on the people who take the stage. Discover why establishing clear and consistent speaker selection criteria can elevate engagement, align your message with your audience, and ensure your event achieves lasting impact.

Measuring event success involves more than counting attendees or tracking revenue. This guide explores how to apply qualitative and quantitative metrics to reveal your event’s real impact — including examples, current MICE trends, and how EVA Insights, Eventscase’s latest innovation, turns attendee interactions into actionable intelligence.

Webinars are a powerful way to educate, inspire, and connect with audiences worldwide. From defining your purpose to mastering delivery and follow-up, these seven actionable tips will help you host a successful webinar that captivates participants and drives results.

Experiential events are redefining how brands connect with audiences. Rather than focusing on traditional campaigns, companies are creating immersive and emotional experiences that strengthen loyalty and deliver measurable impact. This article explores the benefits of experiential marketing, with examples from global brands and references to Eventscase solutions.

In this post, you’ll uncover a comprehensive virtual event marketing strategy that helps you attract, engage, and convert attendees — from pre-event promotion to post-event follow-up — using integrated channels and data-driven tactics. We also reference tools and content to help you apply these insights in real life.

Event surveys are crucial for understanding attendee needs and expectations. This article walks you through 12 strategic event survey questions to ask before, during, and after your event. Use these questions to improve event logistics, enhance content relevance, and gather actionable insights that boost ROI and satisfaction.