Event gamification is a broad term that refers to incorporating game-like processes and elements into your event to make it more engaging and to motivate attendees to keep interacting.
Who said that July is a slow month for the events industry? That’s definitely not what we’ve experienced and the month isn’t even over yet! Join us as we deliver the latest newsletter to tell you what we’ve been up to before our imminent summer break.
“5,000 People, 5,000 Personal Journeys” is the name of a research paper conducted by the PCMA Foundation on their latest ‘Convening Leaders’ conference. One of the main takeaways is that there is a huge challenge to personalise the attendee experience.
Considering the scale and design of any event, it can be difficult to meet the needs of attendees and, in the end, what should be a smooth and tailored experience may become strained and spiritless.
Now that summer has officially started, it’s also time to give you the latest news from Eventscase for the month of June! This month has meant a return to organising face-to-face events ourselves. In Madrid and London, we have reconnected with people from our network composed of clients, potential clients, collaborators and friends.
When we decided a few months ago that we were going to hold an ‘Innovation Meeting’ in Madrid, some things were clear from the get-go. First and foremost, we wanted to provide an avenue where we can properly listen to our audience composed of event organisers, clients, potential clients, and stakeholders.
In recent times, we delved into attendee engagement – about how to make our attendees feel recognised and collaborative during events. To achieve this, a vital aspect to maintain is fluid and direct communication.
As 2023 moves forward, we can’t help but be grateful that we’re fulfilling one of our New Year’s resolutions. We’ve always thought that this year would be pivotal. We swore that it would be the time for us to return to the venues, trade fairs and networking events. And so we did! We also claimed that 2023 would be when we’d organise physical events again for our own network and clients—this is also turning into reality in June.
Event organisers may see attendance rates in decline. Audiences now demand more—a higher quality in content and experience, and sometimes even alternative event formats.
With the passing of the first quarter and with summer just around the corner, Eventscase’s engines are fired up and we are about to take off!
Regardless of the event format, there are two common goals that any event organiser would want to achieve: to reach the widest audience possible and to increase potential income.