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Every interaction that takes place at an event, from registration to post-event feedback, generates valuable data. However, this data is often underutilised. This is where Eventscase stands out: its focus on advanced analytics enables organisers to move from simple descriptive metrics to true strategic insights.
Towards data-driven decision making
Eventscase’s new whitepaper, Advanced Event Analytics: Translating Data into Strategic Decisions and ROI, puts the focus on the entire data lifecycle of an event. From pre-segmentation to post-event analysis, it explores tools and methodologies to:
- Predict actual attendance with AI models
- Measure Return on Emotion (ROE) in addition to classical ROI
- Personalise the experience in real time according to behaviour and preferences
- Justify the event’s impact to stakeholders with clear data
According to a recent study, 74% of event organisers plan to increase investment in analytics and measurement tools this year. This confirms the growing demand for platforms such as Eventscase, which natively integrate these developments.
EVA: The virtual assistant transforming the attendee experience
In May, Eventscase participated in Event Tech World’s Demo Drop-In, a key event for discovering the latest technological solutions in the sector. One of the main protagonists was EVA, Eventscase’s AI virtual assistant that works through WhatsApp.
What makes EVA unique?
Jon Dodd, Head of UK Market, presented EVA as a multifunctional solution that:
- Facilitates networking through intelligent suggestions
- Guides attendees throughout their event journey
- Assists the organiser with complex logistics (travel, accommodation, last minute changes, etc.)
- Answers FAQs in multiple languages
In a context where 87% of attendees prefer more personalised experiences (according to Skift Meetings), tools like EVA become essential. Eventscase responds to a real market need by integrating such functionality without the need for additional software or development.
Case studies and Eventscase community
Eventscase offers not only technology, but also industry insights. In May, we have been present at events with our technology and have shared our vision across various platforms.
New Case Study: MPI Iberian Chapter
A practical example of how Eventscase was used at a professional event, highlighting how omnichannel integration and attendee flow automation helped improve overall satisfaction.
Interview on Tinku Television
Iván García, CTO of Eventscase, shared the company’s strategic vision, emphasising the importance of a modular, scalable and data-centric platform.
A platform in constant evolution
Eventscase consolidates its role as one of the most complete and adaptable solutions in the industry. Its approach combines:
- Technological power (analytics, automation, AI)
- Expert support
- Continuous development based on community feedback
With Eventscase, the entire event cycle can be managed from a single platform, enabling seamless data collection and analysis. This marks a shift from Software as a Service (SaaS) to Software with a Service (SwaS).
What can you do today?
- Download the free whitepaper on advanced analytics
- Request a demo to see EVA in action
- Get inspired by real success stories
Eventscase is not just a tool; it is your strategic ally to design smarter, more measurable and memorable events. We look forward to bringing you more news in next month’s edition.