The event sector in 2026 is entering a more mature phase—one that requires event organisers to rethink how they plan, measure and design events. This in-depth piece explores the megatrends shaping the industry, from data becoming a strategic asset to rising stakeholder expectations, stronger collaboration and sustainability as a driver of efficiency. It also outlines the key questions organisers should revisit to build an annual plan that reflects the realities of the event sector in 2026.
Tag: Event Technology
The events industry in 2026: key trends and how to prepare strategically
The events industry enters 2026 in a phase of greater maturity and strategic demand. We analyse the key trends that will shape the year — data, technology, content, communities and sustainability — and how organisers can prepare for a more complex and professionalised environment.
Eventscase 2025: A Year in Review for the Events Industry
2025 has been a year of reflection, progress and shared learning for Eventscase and the wider events industry. This annual round-up brings together the most important conversations, milestones and insights from across the year, offering a clear perspective on how event strategy, technology and community continue to evolve.
What 2025 Left Us: Key Learnings for Event Organisers
The year 2025 has marked a turning point for the events industry. In a landscape shaped by sustainability, technological innovation, budget pressure and rising attendee expectations, organisers have been compelled to rethink their strategies.
Eventscase Monthly News Round-Up November 2025
November 2025 has been a milestone month for Eventscase, shaped by major industry events, association anniversaries and the release of our new micro-events whitepaper. A snapshot of how we continue to connect technology, community and insight.
New Downloadable Whitepaper: Microevents: A Strategic Alternative That’s Redefining the Events Calendar
Microevents have become a strategic alternative to traditional large-scale gatherings. Smaller, more targeted, and easier to measure, they enable more meaningful interactions, stronger ROI, and better alignment with sustainability goals. Here’s why they’re reshaping the industry.
Designing Intimate Experiences: How to Create Memorable Connections in Small Groups
In today’s MICE landscape, microevents — small-scale, high-impact gatherings — have become an essential tool for fostering connection, loyalty, and emotional engagement. This article explores how to design and manage intimate experiences for small groups, featuring real-world examples from global brands and best practices adapted for the industry.
Eventscase Monthly News Round-Up October 2025
October has been a busy month for Eventscase: we actively participated in major trade shows and industry gatherings, introduced new educational resources, and enhanced our platform with innovations that help corporate organisers elevate their event technology strategy. Here’s a recap of everything that happened — and what’s coming next.
Professional development in the events industry: The next frontier for event professionals
Technology, sustainability, data, and leadership — the pillars of the modern event organizer. Explore how professional development in the events industry is redefining success and download the free whitepaper Professional Development and Key Skills for Event Organisers in 2025 by Eventscase.
“Did you know?” Session 22: EVA Insights Launch
What if every attendee click, message and question became actionable data? Discover EVA Insights, the AI-powered engine that builds digital twins to personalise experiences, optimise marketing and drive smarter decisions for your events. Watch the full session on demand.