Global macrosegments in events are not just a way of classifying audiences: they determine what each type of attendee expects and how the event manager must respond in order not to lose their attention or trust.
Tag: Event Technology
The Event Loop: June 2026
June has been a month shaped by community, applied innovation and Eventscase’s presence at events that reflect where the industry is heading: more meaningful connections, more actionable data and more integrated technology within the attendee experience.
Multi-layer data: how to combine data from your CRM, event platform and marketing automation
Multi-layer data makes it possible to connect information from the CRM, event management software and marketing automation tools to gain a more complete view of each attendee, lead or customer. In this article, we explain how to combine it, what benefits it brings and which steps to follow to turn event data into strategic decisions.
EVA: when support also adapts to voice
WhatsApp voice notes are already part of the daily communication habits of millions of people. Incorporating them into a virtual event assistant makes it possible to offer support that is more natural, immediate and adapted to how attendees actually communicate.
Evergreen content: how to generate event registrations all year round
Evergreen content does not only help attract sustained organic traffic: it can also become an ongoing channel for event registrations. In this guide, you will learn how to choose topics that remain relevant, connect each piece of content with the event landing page, design effective CTAs and keep your content up to date to attract attendees before, during and after each campaign.
The Event Loop: May 2026
May has been a particularly active month for Eventscase and for the MICE ecosystem. In this monthly review, we highlight the renaming of our monthly newsletter to “The Event Loop”, our participation in key industry meetings, the launch of a new whitepaper on AI applied to events and the upcoming professional gatherings that will shape the agenda over the next few months.
Internal events in 2026: why Employee Experience is driving their revival
Internal events no longer work as generic meetings. In 2026, they are returning as purpose-led experiences designed to align teams, strengthen culture, accelerate onboarding and measure real impact in medium-sized and large companies.
New Downloadable Whitepaper: AI Applied to Event Production: How to Turn Data into Better Decisions
The traditional one-off event model is losing relevance. In this article, we explore how to build a community ecosystem and events strategy that keeps conversations alive before, during and after your event—driving sustained impact and meaningful metrics beyond attendance.
AI for events: the new standard for more personalised and efficient experiences
AI for events is changing the way organisers, attendees, sponsors and exhibitors interact before, during and after an event. EVA, Eventscase’s virtual event assistant, uses WhatsApp and artificial intelligence to simplify processes, personalise communications and generate useful real-time insights.
Eventscase Monthly News Round-Up April 2026
April was a month marked by artificial intelligence applied with purpose, recognition of talent in the industry, conversation around professional wellbeing, and the evolution of the onsite event experience.