The year 2025 has marked a turning point for the events industry. In a landscape shaped by sustainability, technological innovation, budget pressure and rising attendee expectations, organisers have been compelled to rethink their strategies.
Author: Mentxu Sendino
I'm Mentxu Sendino, CMO at EventsCase. I believe in content marketing as a brand value, a fundamental element on which to base the credibility of organisations. LinkedIn
Eventscase Monthly News Round-Up November 2025
November 2025 has been a milestone month for Eventscase, shaped by major industry events, association anniversaries and the release of our new micro-events whitepaper. A snapshot of how we continue to connect technology, community and insight.
Maximising Attendee Insights: Leveraging Events for First-Party Data
Events are more than experiences — they are invaluable opportunities to collect consented, high-quality first-party data. In this article, we guide experienced event managers through practical strategies and best practices to collect, manage and leverage first-party data from events, turning each attendee interaction into a strategic asset.
New Downloadable Whitepaper: Microevents: A Strategic Alternative That’s Redefining the Events Calendar
Microevents have become a strategic alternative to traditional large-scale gatherings. Smaller, more targeted, and easier to measure, they enable more meaningful interactions, stronger ROI, and better alignment with sustainability goals. Here’s why they’re reshaping the industry.
Designing Intimate Experiences: How to Create Memorable Connections in Small Groups
In today’s MICE landscape, microevents — small-scale, high-impact gatherings — have become an essential tool for fostering connection, loyalty, and emotional engagement. This article explores how to design and manage intimate experiences for small groups, featuring real-world examples from global brands and best practices adapted for the industry.
Eventscase Monthly News Round-Up October 2025
October has been a busy month for Eventscase: we actively participated in major trade shows and industry gatherings, introduced new educational resources, and enhanced our platform with innovations that help corporate organisers elevate their event technology strategy. Here’s a recap of everything that happened — and what’s coming next.
Professional development in the events industry: The next frontier for event professionals
Technology, sustainability, data, and leadership — the pillars of the modern event organizer. Explore how professional development in the events industry is redefining success and download the free whitepaper Professional Development and Key Skills for Event Organisers in 2025 by Eventscase.
Smart Feedback: Turning Opinions into Continuous Improvement in Events
In the competitive world of event management, continuous improvement in events is not a luxury but a necessity. In this article for experienced event managers, we explore how to collect, interpret and apply feedback — from attendees, speakers and sponsors — to turn it into a permanent engine of optimisation.
Internal Training in Events: How to Upskill Your Team on the Latest Industry Trends
Internal training in the events industry is essential for keeping teams competitive in a fast-evolving landscape. This article explores how to develop effective in-house training programmes, highlights examples from leading UK and European event organisations, outlines key industry trends, and provides practical steps to embed a lasting learning culture within your company.
Evaluating Event Success: Qualitative and Quantitative Metrics
Measuring event success involves more than counting attendees or tracking revenue. This guide explores how to apply qualitative and quantitative metrics to reveal your event’s real impact — including examples, current MICE trends, and how EVA Insights, Eventscase’s latest innovation, turns attendee interactions into actionable intelligence.