The Eventscase monthly newsletter explores the evolution of the MICE sector, the practical application of technology and the latest developments in product and industry.
Author: Mentxu Sendino
I'm Mentxu Sendino, CMO at EventsCase. I believe in content marketing as a brand value, a fundamental element on which to base the credibility of organisations. LinkedIn
AI in events without losing the human touch: what to automate and what to leave in the hands of the team
AI for events already makes it possible to automate registration, support, segmentation and analysis without sacrificing human connection. The key is not to replace the team, but to free up time so people can focus on what truly builds trust, context and relational value.
How to Use AI to Improve the Efficiency and ROI of Your Events
Artificial intelligence is redefining event management by reducing manual tasks, improving personalisation, and enabling more precise impact measurement. In this article, we explore how to apply it to increase operational efficiency and optimise event ROI with a practical, forward-looking approach.
AI for Events: 8 Practical Applications You Can Implement in Your Strategy
AI for events is no longer a futuristic promise: today it enables teams to automate tasks, improve personalisation and analyse attendee data more efficiently. In this article we explore eight practical applications that event organisers can easily implement, from content generation and audience segmentation to automated feedback analysis and attendee behaviour prediction.
Eventscase Monthly News Round-Up February 2026
A practical overview of the latest corporate and MICE industry highlights with Eventscase: from the launch of Think MICE to the first session of the EVA Learning Series, the AEVEA Awards, Conecta One-to-One in Seville, and our new whitepaper on building long-term event communities.
Emerging Revenue Models for B2B and B2C Events: Beyond Event Sponsorship
Event sponsorship remains a key monetisation lever, but it is no longer sufficient. We explore hybrid, digital and data-driven revenue models that are reshaping profitability in B2B and B2C events, with international examples and MICE trends.
New Downloadable Whitepaper: From One-Off Event to Community Ecosystem: The Shift Already Reshaping the Industry
The traditional one-off event model is losing relevance. In this article, we explore how to build a community ecosystem and events strategy that keeps conversations alive before, during and after your event—driving sustained impact and meaningful metrics beyond attendance.
First-party data and events: a strategic opportunity for ROI and attribution
In a landscape shaped by the disappearance of third-party cookies, events are emerging as one of the most powerful sources of first-party data. This article explores how first-party data and events help improve ROI measurement, optimise attribution and enable decisions based on real, actionable insights.
Eventscase Monthly News Round-Up January 2026
January confirms that the events industry is starting 2026 with a packed agenda. This monthly overview looks at how Eventscase contributes to the professional development of the sector through strategic partnerships, attending flagship events such as FITUR 2026 and the presentation of key market studies.
EVA: talking about AI for events without black boxes
AI for events is often presented as a future promise, but EVA is already a production-ready AI agent system. In this article, we explain what it can do today, how it works internally, and how it is evolving, with a fully transparent approach.