October has been a busy month for Eventscase: we actively participated in major trade shows and industry gatherings, introduced new educational resources, and enhanced our platform with innovations that help corporate organisers elevate their event technology strategy. Here’s a recap of everything that happened — and what’s coming next.
Author: Mentxu Sendino
I'm Mentxu Sendino, CMO at EventsCase. I believe in content marketing as a brand value, a fundamental element on which to base the credibility of organisations. LinkedIn
Professional development in the events industry: The next frontier for event professionals
Technology, sustainability, data, and leadership — the pillars of the modern event organizer. Explore how professional development in the events industry is redefining success and download the free whitepaper Professional Development and Key Skills for Event Organisers in 2025 by Eventscase.
Smart Feedback: Turning Opinions into Continuous Improvement in Events
In the competitive world of event management, continuous improvement in events is not a luxury but a necessity. In this article for experienced event managers, we explore how to collect, interpret and apply feedback — from attendees, speakers and sponsors — to turn it into a permanent engine of optimisation.
Internal Training in Events: How to Upskill Your Team on the Latest Industry Trends
Internal training in the events industry is essential for keeping teams competitive in a fast-evolving landscape. This article explores how to develop effective in-house training programmes, highlights examples from leading UK and European event organisations, outlines key industry trends, and provides practical steps to embed a lasting learning culture within your company.
Evaluating Event Success: Qualitative and Quantitative Metrics
Measuring event success involves more than counting attendees or tracking revenue. This guide explores how to apply qualitative and quantitative metrics to reveal your event’s real impact — including examples, current MICE trends, and how EVA Insights, Eventscase’s latest innovation, turns attendee interactions into actionable intelligence.
“Did you know?” Session 22: EVA Insights Launch
What if every attendee click, message and question became actionable data? Discover EVA Insights, the AI-powered engine that builds digital twins to personalise experiences, optimise marketing and drive smarter decisions for your events. Watch the full session on demand.
Eventscase Monthly News Round-Up September 2025
September was packed with milestones for the events industry. From EMA’s training session “After the Event,” to MED 2025 and the Eventoplus Awards, to Eventscase’s launch of EVA Insights, and even institutional recognition between Spain and the UK, here’s everything you need to know.
EVA Insights: Turning Interactions into Measurable Intelligence
EVA Insights transforms every event interaction into actionable intelligence. Deliver real-time personalisation, clear metrics, and demonstrable ROI for organisers, sponsors, and exhibitors.
New Downloadable Whitepaper: Event communities: a strategic evolution beyond the one-day event
Event communities transform one-off gatherings into ongoing ecosystems of interaction, networking, and value that extend far beyond the event day.
On-Demand Content: How to Stay Relevant All Year Long
On-demand content is the key to keeping your events alive throughout the year. Learn how to implement it and harness its power to create active communities.