Internal training in the events industry is essential for keeping teams competitive in a fast-evolving landscape. This article explores how to develop effective in-house training programmes, highlights examples from leading UK and European event organisations, outlines key industry trends, and provides practical steps to embed a lasting learning culture within your company.
Author: Mentxu Sendino
I'm Mentxu Sendino, CMO at EventsCase. I believe in content marketing as a brand value, a fundamental element on which to base the credibility of organisations. LinkedIn
Evaluating Event Success: Qualitative and Quantitative Metrics
Measuring event success involves more than counting attendees or tracking revenue. This guide explores how to apply qualitative and quantitative metrics to reveal your event’s real impact — including examples, current MICE trends, and how EVA Insights, Eventscase’s latest innovation, turns attendee interactions into actionable intelligence.
“Did you know?” Session 22: EVA Insights Launch
What if every attendee click, message and question became actionable data? Discover EVA Insights, the AI-powered engine that builds digital twins to personalise experiences, optimise marketing and drive smarter decisions for your events. Watch the full session on demand.
Eventscase Monthly News Round-Up September 2025
September was packed with milestones for the events industry. From EMA’s training session “After the Event,” to MED 2025 and the Eventoplus Awards, to Eventscase’s launch of EVA Insights, and even institutional recognition between Spain and the UK, here’s everything you need to know.
EVA Insights: Turning Interactions into Measurable Intelligence
EVA Insights transforms every event interaction into actionable intelligence. Deliver real-time personalisation, clear metrics, and demonstrable ROI for organisers, sponsors, and exhibitors.
New Downloadable Whitepaper: Event communities: a strategic evolution beyond the one-day event
Event communities transform one-off gatherings into ongoing ecosystems of interaction, networking, and value that extend far beyond the event day.
On-Demand Content: How to Stay Relevant All Year Long
On-demand content is the key to keeping your events alive throughout the year. Learn how to implement it and harness its power to create active communities.
Eventscase Monthly News Round-Up – Summer 2025
The first half of 2025 has been a whirlwind for Eventscase: significant industry events, fresh content, strategic collaborations, and the evolution of EVA, our virtual assistant. In this post, we reflect on key milestones and offer a sneak peek at what’s coming next. Happy summer!
From Events to Continuity: How Platforms Foster Permanent Communities
Events are no longer isolated experiences. With the right technology, organisers can nurture event communities that remain active throughout the year. This article explores practical strategies, effective tools, and real-world examples from the MICE sector to foster long-term engagement.
Sustainable Events: A Strategic Imperative for the Industry
Sustainability is no longer a trend—it’s an expectation. Learn how to implement real change in your event planning strategy and download our comprehensive whitepaper on sustainable events.