May has been a particularly active month for Eventscase and for the MICE ecosystem. In this monthly review, we highlight the renaming of our monthly newsletter to “The Event Loop”, our participation in key industry meetings, the launch of a new whitepaper on AI applied to events and the upcoming professional gatherings that will shape the agenda over the next few months.
Author: Mentxu Sendino
I'm Mentxu Sendino, CMO at EventsCase. I believe in content marketing as a brand value, a fundamental element on which to base the credibility of organisations. LinkedIn
Internal events in 2026: why Employee Experience is driving their revival
Internal events no longer work as generic meetings. In 2026, they are returning as purpose-led experiences designed to align teams, strengthen culture, accelerate onboarding and measure real impact in medium-sized and large companies.
New Downloadable Whitepaper: AI Applied to Event Production: How to Turn Data into Better Decisions
The traditional one-off event model is losing relevance. In this article, we explore how to build a community ecosystem and events strategy that keeps conversations alive before, during and after your event—driving sustained impact and meaningful metrics beyond attendance.
AI for events: the new standard for more personalised and efficient experiences
AI for events is changing the way organisers, attendees, sponsors and exhibitors interact before, during and after an event. EVA, Eventscase’s virtual event assistant, uses WhatsApp and artificial intelligence to simplify processes, personalise communications and generate useful real-time insights.
Eventscase Monthly News Round-Up April 2026
April was a month marked by artificial intelligence applied with purpose, recognition of talent in the industry, conversation around professional wellbeing, and the evolution of the onsite event experience.
Digital security in events: how to protect QR codes, identity and compliance against quishing and deepfakes
Digital security no longer depends solely on preventing data breaches. In in-person, virtual and hybrid events, it means designing secure flows for registration, check-in, QR codes, identity, AI, suppliers, content and regulatory compliance from the planning stage through to the post-event phase.
What’s new in Eventscase’s onsite service: much more than printing event badges
Onsite service has evolved beyond badge printing alone. Discover how Eventscase combines technology, consumables and expert support to improve the event arrival and check-in experience.
Recovery architecture: why events that leave room to breathe work better
Attendee experience does not depend only on content or event production. It also improves when the journey is designed to reduce friction, manage attention and leave room to breathe. Recovery architecture offers exactly that: clearer, more sustainable and more memorable in-person events.
The economics of the non-attendee: how to increase event attendance by looking at the people who do not come
To increase event attendance, it is not enough to listen to people who already came. Real growth lies in understanding the barriers faced by those who never register: social friction, perceived cost, lack of belonging, and a value proposition that does not feel distinctive enough.
Eventscase Monthly News Round-Up March 2026
The Eventscase monthly newsletter explores the evolution of the MICE sector, the practical application of technology and the latest developments in product and industry.