In today’s saturated event landscape, mastering event marketing is essential to attract quality attendees. This post introduces our newest whitepaper, filled with strategies, trends and real-world examples from renowned events worldwide.
Author: Mentxu Sendino
I'm Mentxu Sendino, CMO at EventsCase. I believe in content marketing as a brand value, a fundamental element on which to base the credibility of organisations. LinkedIn
Eventscase Monthly News Round-Up May 2025
Eventscase takes another step in the digital transformation of the MICE sector with new advanced analytics and artificial intelligence solutions. We explain how to turn data into strategic decisions and improve your attendees’ experience.
Data Protection at Virtual Events: Risks, Regulations, and Solutions
As virtual and hybrid events become the norm, data protection is now a core responsibility for organisers. From registration to live interaction, virtual events collect vast amounts of personal data—making compliance with GDPR and other regulations more critical than ever. This article explores the main risks, legal requirements, and expert-backed strategies for safeguarding attendee data without compromising the event experience.
Eventscase in Action: Quality, Impact and Social Resonance at GMID 2025
With support from Eventscase, the MPI Iberian Chapter gathered over 180 MICE professionals for GMID 2025. The outcome: a seamless experience, personalised communications, and a live social wall that extended the event’s reach. Here’s how it all came together.
Pre-Event Content Marketing: Educate, Excite and Convince
Content marketing is key to educate, excite and convince before any event. In this article we explain how to plan your pre-event strategy with real examples, useful data and high-impact formats.
How to Design an Integrated Marketing Campaign for your Event
A well-executed integrated marketing campaign can turn a well-attended event into a high-impact brand experience. In this article, we walk you through aligning tactics, channels, and messaging to optimise event marketing, especially for professionals in the MICE sector.
Unlocking the Power of Event Data to Drive Strategy
Are you truly harnessing the power of your event data? This post introduces a practical guide designed to help you turn raw data into strategic value. Download the free whitepaper and improve your decision-making with advanced analytics.
Eventscase Monthly News Round-Up April 2025
April was a pivotal month for Eventscase, marked by industry recognition, participation in key MICE events, and the launch of new educational resources. Here’s how we continue to lead innovation in the events sector—inside and out.
Predictive Event Analytics: How to Anticipate the Needs of Your Audience
Predictive analytics is becoming an indispensable tool for event organisers. By analysing historical and real-time data, it is possible to predict audience preferences and needs, thereby optimising planning, marketing and the attendee experience.
Event Data Management: How to Choose and Optimise Your Tech Platform
Choosing the right technology to manage your event data is key to improving the experience, measuring impact, and making evidence-based decisions. This article explains how to do it step by step.