Events need audiences, and those audiences need a way of finding events. The connection is often forged by marketing, which puts your event in front …
Category: Articles
What is Event Marketing? Going Through the Basics
What is event marketing? With a bit of luck, you’re not asking this question in the middle of an empty exhibition hall. Event marketing is …
Event Planning Tips – How to Keep Everything on Time, on Budget and on Track
Planning an event can be a tough exercise. Whether you’re managing just one conference, or a series of exhibitions over the course of a few …
Four Networking Event Ideas That Will Get Everyone Talking
One of the biggest challenges for event organisers is driving conversation between attendees. This can be done via ‘networking sessions’ – a series of short, …
How to Promote an Event Through Online Channels
The task of promoting events has evolved significantly in the last few years. Printed media and billboards remain key to driving awareness around certain types …
Looking for Sponsors? How to Find Backers for Your Event
Most events need sponsors to ensure they are financially viable to run. For those that operate via a ticket-based model, it’s still worth considering sponsorship …
Event Technology for Corporations – The Key to Efficient Planning
Whether your corporation is big, small, or somewhere in the middle, you should already know about the importance of driving efficiency across every possible area …
How to Sell Event Sponsorship Packages
Every event, regardless of whether it’s a press conference, an exhibition, a private gathering or even a music festival, is ripe for backing from sponsors. …
Protecting your Event Wi-Fi in Five Simple Steps
Events have now become reliant on technology to function at optimal levels. as well as for powering the organisers’ own devices, which makes it a …
How a New Wave of Technology Could Shape the Future of Events
Picture the scene: you enter an exhibition hall for an event you’re scheduled to attend, armed with just a smartphone to check yourself in and …