Author: Sam Garcia

Webinars are a powerful way to educate, inspire, and connect with audiences worldwide. From defining your purpose to mastering delivery and follow-up, these seven actionable tips will help you host a successful webinar that captivates participants and drives results.

Experiential events are redefining how brands connect with audiences. Rather than focusing on traditional campaigns, companies are creating immersive and emotional experiences that strengthen loyalty and deliver measurable impact. This article explores the benefits of experiential marketing, with examples from global brands and references to Eventscase solutions.

In this post, you’ll uncover a comprehensive virtual event marketing strategy that helps you attract, engage, and convert attendees — from pre-event promotion to post-event follow-up — using integrated channels and data-driven tactics. We also reference tools and content to help you apply these insights in real life.

Event surveys are crucial for understanding attendee needs and expectations. This article walks you through 12 strategic event survey questions to ask before, during, and after your event. Use these questions to improve event logistics, enhance content relevance, and gather actionable insights that boost ROI and satisfaction.

Virtual meetings have become essential in our increasingly connected world, allowing organisations to convene teams, clients, and audiences regardless of location. Discover what virtual meetings entail, their advantages over in‑person gatherings, and how integrating them with event technology—including specialist platforms—can significantly enhance participant engagement and measurable outcomes.

Field marketing brings brands into real-world environments through live activations, pop-up events, and product demonstrations. Learn what field marketing is, how it works in modern multichannel campaigns, and how combining field activities with robust event technology can boost engagement, brand perception and measurable ROI.

Looking to motivate your staff and strengthen collaboration? These 10 creative team building event ideas offer exciting, practical options for in-person and virtual teams alike. From outdoor challenges to creative workshops, there’s something here for every type of company gathering.

Learn why pop up events are transforming brand engagement across industries. From sparking curiosity to driving foot traffic, discover how these unique experiences benefit both small businesses and established brands.

The connection between events and sustainability is more than a trend—it’s a necessity. In this post, we explore why sustainable event planning matters and offer practical strategies to reduce your event’s environmental impact. From venue selection to digital tools, learn how to create meaningful, low-impact experiences that align with corporate values and attendee expectations.

Discover how to run a workshop that delivers real impact. From setting objectives to managing logistics, this guide outlines the five essential steps to design a workshop that engages, inspires, and delivers measurable outcomes.