Author: Sam Garcia

Field marketing brings brands into real-world environments through live activations, pop-up events, and product demonstrations. Learn what field marketing is, how it works in modern multichannel campaigns, and how combining field activities with robust event technology can boost engagement, brand perception and measurable ROI.

Looking to motivate your staff and strengthen collaboration? These 10 creative team building event ideas offer exciting, practical options for in-person and virtual teams alike. From outdoor challenges to creative workshops, there’s something here for every type of company gathering.

Learn why pop up events are transforming brand engagement across industries. From sparking curiosity to driving foot traffic, discover how these unique experiences benefit both small businesses and established brands.

The connection between events and sustainability is more than a trend—it’s a necessity. In this post, we explore why sustainable event planning matters and offer practical strategies to reduce your event’s environmental impact. From venue selection to digital tools, learn how to create meaningful, low-impact experiences that align with corporate values and attendee expectations.

Discover how to run a workshop that delivers real impact. From setting objectives to managing logistics, this guide outlines the five essential steps to design a workshop that engages, inspires, and delivers measurable outcomes.

Sponsorship can be the secret to taking your event from good to exceptional. In this guide, we show you how to get sponsorship for an event by focusing on value, relevance, and long-term collaboration. Perfect for organisers seeking financial support and stronger brand alliances.

Discover how to host a virtual event that captivates your audience, drives engagement, and achieves your business goals with practical, actionable tips.

Organising a music event can be both exciting and demanding, whether you’re planning a local gig, a charity concert, or a full-scale festival. Success depends on careful preparation across every stage of the process – from setting clear goals and managing your budget, to booking the right acts, securing licences, and promoting the event effectively. This article offers practical guidance for anyone interested in organising-a-music-event that truly resonates with audiences. With the right planning and a reliable team, your music event can be a standout experience from start to finish.

An event brief is more than a planning formality—it’s the strategic foundation of any successful event. This guide explores what an event brief truly is, why it’s essential for aligning teams and vendors, and how to craft one that ensures clarity, focus, and measurable outcomes. With actionable tips, a breakdown of key components, and advice for working with providers, you’ll learn how to transform your vision into a well-coordinated event execution.

Understanding how to calculate economic impact of an event is essential for showcasing the true value your event brings to the local economy. This guide walks you through a step-by-step process—from defining the scope and collecting data to applying multipliers and using the right tools—so you can deliver accurate, evidence-based results. Ideal for organisers seeking to justify funding, attract sponsors, and make data-driven decisions that go beyond ticket sales.