Author: Sam Garcia

Engaging attendees is no longer optional — it’s essential. This article explores the most effective event engagement strategies for in-person and virtual experiences, from interactive content to purposeful networking and smart use of technology. Find out how to keep your audience connected, involved, and inspired before, during, and after your event.

Creating engaging virtual events is essential as online audiences become harder to impress. From interactive tools to strong content and personalised experiences, here’s how to design virtual events that keep participants interested and involved throughout.

Planning a memorable event doesn’t have to mean breaking the bank. With smart event budget management and the right tools, you can achieve big results on a small budget. Here’s how to master low budget event management while keeping quality and guest satisfaction high.

Planning a hybrid event? Avoid the most common event planning mistakes that can derail your success. From tech checks to engagement strategies, this guide shows you how to avoid event planning mistakes and deliver a smooth, inclusive experience.

Creating a professional event website is one of the most effective ways to attract attendees and drive engagement. Whether you’re planning a conference, concert, or charity fundraiser, understanding how to create a website for an event can help you showcase your brand, share vital details, and build excitement. This guide walks you through every step — from choosing the right platform to promoting your event online — so you can turn clicks into confirmed guests.

Discover how to insure event liability with practical, UK-focused guidance. This piece explains the essentials of general, public, and broader liability cover, plus clear steps to secure the right policy for your event—so you can minimise risk and protect your business from unexpected claims.

The success of any business event or conference depends heavily on the people who take the stage. Discover why establishing clear and consistent speaker selection criteria can elevate engagement, align your message with your audience, and ensure your event achieves lasting impact.

Webinars are a powerful way to educate, inspire, and connect with audiences worldwide. From defining your purpose to mastering delivery and follow-up, these seven actionable tips will help you host a successful webinar that captivates participants and drives results.

Experiential events are redefining how brands connect with audiences. Rather than focusing on traditional campaigns, companies are creating immersive and emotional experiences that strengthen loyalty and deliver measurable impact. This article explores the benefits of experiential marketing, with examples from global brands and references to Eventscase solutions.

In this post, you’ll uncover a comprehensive virtual event marketing strategy that helps you attract, engage, and convert attendees — from pre-event promotion to post-event follow-up — using integrated channels and data-driven tactics. We also reference tools and content to help you apply these insights in real life.