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Eventscase Monthly News Round-Up September 2025

en Monthly sep 25 - Eventscase Monthly News Round-Up September 2025

Table of Contents

September is a month of reflection, recognition, and renewal. At Eventscase, we’ve experienced inspiring industry events, strategic launches, and meaningful connections. Here’s our monthly round-up of what happened, why it matters, and what’s coming next.

EMA Learn: “After the Event: the problem isn’t the channel. It’s that you were never relevant”

After the summer break, training sessions from our partner associations returned – sessions we are always eager to attend. On 18 September in Barcelona, the EMA (Event Managers Association Spain) organised a session titled “After the Event: the problem isn’t the channel. It’s that you were never relevant.”

With contributions from Luis Bajo, Albert Cerezales Garcia, and Carlos Núñez-García Garrido, and moderated by Raimond Torrents, the discussion offered valuable insights.

Context and Purpose

The session served as a forum for reflecting on post-event strategies. Too often, we assume that follow-up channels (email, social media, outreach) will secure continuity, yet the session’s theme pointed to the real issue: perhaps the event itself lacked enough relevance for those channels to be effective.

It’s not simply about the medium used afterwards, but whether the event’s content, structure, and promise engaged attendees enough to keep them interested.

The phrase “you were never relevant” is provocative but useful: a reminder to pursue narrative excellence and to design events as ongoing experiences, not one-off occurrences.

MED 2025 + Eventoplus Awards 2025: A Day of Learning and Celebration

On 17 September 2025, the Spanish events sector experienced a double occasion: in the morning, Madrid Event Day (MED 2025); in the evening, the Eventoplus Awards Gala. Naturally, Eventscase was there.

MED 2025: Backstage, Innovation and Connections

This year’s MED placed strong emphasis on what happens behind the scenes: technical production, creativity, set-up and operations.

Eventoplus Awards 2025: Recognition that Drives the Industry Forward

The 20th edition of the Eventoplus Awards introduced new categories, including Best Gala or Recognition Event and Best Event Strategy for a Company/Institution.

Launch of EVA Insights: Turning Experience into Knowledge

A major technological milestone this month was the launch of EVA Insights, Eventscase’s new analytical layer designed to transform event interactions into actionable data.

What EVA Insights Does

Expected Impact

This launch strengthens the paradigm of “event → measurement → action”, enhancing both continuity and relevance.

Eventscase Whitepaper: “Building 365 Communities: Beyond the One-Off Event and Fleeting Hype”

To support our community vision, we published the whitepaper Building 365 Communities: Beyond the One-Off Event and Fleeting Hype. It offers a strategic framework to ensure your events act as hubs for an active, year-round community.

What You’ll Find Inside

What This Whitepaper Aims to Change

Communities that extend and amplify each event’s influence.

IV Annual Reception Spain–UK – Spanish Chamber of Commerce

The IV Annual Reception in Spain, hosted by the Spanish Chamber of Commerce in the UK, deserves a special mention in our September recap. Held in Madrid, it was an unforgettable evening – and we invite you to relive it with us.

What We Experienced

On Monday 8 September 2025, the Chamber celebrated its IV Annual Business Cocktail in Madrid, with a distinctly institutional and strategic tone.

The event brought together leading figures from the business community, offering opportunities to strengthen relationships, generate new prospects, and celebrate collaboration between the two countries.

As the only annual corporate cocktail in Spain organised by the Spanish Chamber in the UK, this reception is both prestigious and anticipated within the institutional calendar. For us, it is also a reminder of our Spanish-British identity.

Upcoming Events on Our Calendar

We’ll close this round-up with the upcoming dates where you can find us:

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