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You’ve probably heard of the term ‘content calendar’. It is a guide that is set in place to help teams plan, organise, and schedule their content in advance, allowing for smooth content production throughout the planned days. This calendar is an essential component of any team that is looking to keep organised and be successful in their overall content goals.
So how can Artificial Intelligence (AI) help?
Creating Content
Coming up with a quick social media post seems like an easy job. But it’s hard to land on the best idea and even after you find the topic you’re looking for, you’re then left wondering – how am I going to wrap this idea in a compelling piece of content for my audience? AI can be used as a tool to get things moving when you find yourself stuck between a rock and a hard place. There are a number of tools out there to help write and produce content, something we have covered in another blog post. If the process of content creation is getting you down, head over and have a read to make sure you’re being as efficient as you can be.
Follow the link to access the post “Event Content Strategy using AI”
Once you have your AI-generated content, repurposing it to fit multiple media channels can be time consuming, and it’s hard to create original engaging content for every single one of your platforms. But with the help of AI you can take your best ideas and repurpose them into other content types. For example:
- Convert videos to blogs
- Long-form to short-form
- Ideas for titles/headlines
- Extract key points
- Create guides/ebooks
It’s easier than ever to repurpose content quickly now. You can’t turn around without hearing about another new AI program or feature such as ChatGPT, Open AI, Copy.ai, Canva, etc.
What are Content Calendar Tools?
Consistency is key, and building a well-planned content calendar can help reach thousands of customers. But what are content calendar tools?
These tools are software applications that help you organise and schedule your content. However, creating a content calendar involves deciding on topics, shooting, and creating content which can be troublesome. AI tools can help create an entire month’s social media calendar without any hassle, and the success of a well-planned and executed content strategy can lead to increased engagement with an audience or customers.
There are many tools available in the market, but not all of them are created equal. We have compiled a list of the top five AI best social media content calendar tools.
Planly
- Automated scheduling and publishing
- AI Content creation tool
- Integrations with LinkedIn, Pinterest, Facebook, Instagram, TikTok, Twitter
Hootsuite
- Social media scheduling
- Automated scheduling and publishing
- Inbox management
- Approval workflows
- CSV bulk scheduling
CoSchedule
- Headline analyzer
- Automated publishing and promotion
- Template creator
- Performance analytics and reporting
Loomly
- Post approvals
- Automated publishing and promotion
- Content curation library
- Performance analytics and reporting
Agora Pulse
- Analytics report
- Team workflow
- Automated inbox assistant
- Performance analytics and reporting
Summary
AI content calendar tools offer a powerful solution to simplify and enhance your social media marketing process, especially in these three areas:
Content creation: Generate ideas, write captions, design images, and create videos for your posts.
Content scheduling: Publish your posts, automate the posting process and sync your content across multiple platforms.
Content optimization: Analyse your data and optimise your content for maximum engagement.
Whether you are a small business owner or a marketing agency, there is an AI content calendar tool out there that can help take your strategy to the next level. Make the most out of it!
About Eventscase
The Eventscase platform helps event organisers manage corporate events, conferences, and trade shows, whether large, small, in-person, hybrid, or virtual. No technical skill is required at all. Anyone can create beautiful event websites, registrations, badges, perform check-ins, event apps, 1:1 meetings and more. Everything under the brand and domain of your company can be implemented with an Eventscase whitelabelled platform.
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