Microevents have become a strategic alternative to traditional large-scale gatherings. Smaller, more targeted, and easier to measure, they enable more meaningful interactions, stronger ROI, and better alignment with sustainability goals. Here’s why they’re reshaping the industry.
Category: Artificial Intelligence for events
Designing Intimate Experiences: How to Create Memorable Connections in Small Groups
In today’s MICE landscape, microevents — small-scale, high-impact gatherings — have become an essential tool for fostering connection, loyalty, and emotional engagement. This article explores how to design and manage intimate experiences for small groups, featuring real-world examples from global brands and best practices adapted for the industry.
Professional development in the events industry: The next frontier for event professionals
Technology, sustainability, data, and leadership — the pillars of the modern event organizer. Explore how professional development in the events industry is redefining success and download the free whitepaper Professional Development and Key Skills for Event Organisers in 2025 by Eventscase.
EVA Insights: Turning Interactions into Measurable Intelligence
EVA Insights transforms every event interaction into actionable intelligence. Deliver real-time personalisation, clear metrics, and demonstrable ROI for organisers, sponsors, and exhibitors.
New Downloadable Whitepaper: Event communities: a strategic evolution beyond the one-day event
Event communities transform one-off gatherings into ongoing ecosystems of interaction, networking, and value that extend far beyond the event day.
Eventscase in Action: Quality, Impact and Social Resonance at GMID 2025
With support from Eventscase, the MPI Iberian Chapter gathered over 180 MICE professionals for GMID 2025. The outcome: a seamless experience, personalised communications, and a live social wall that extended the event’s reach. Here’s how it all came together.
Hybrid Events: The New – or Not So New – Standard in the MICE Industry
Hybrid events have become a powerful way to connect with both in-person and virtual audiences. In this downloadable whitepaper, we explain why and how to make the most of them.
New Downloadable Whitepaper: What Lessons Have We Learned from Technologies that Didn’t Work for Events?
The rapid adoption of technology in events during the pandemic also led to notable failures. In this article, we review several innovations—such as virtual platforms, the metaverse, and NFT tickets—that promised to revolutionise events but failed to deliver. We also highlight key lessons for the future.
New whitepaper: The Definitive Guide to Implementing Artificial Intelligence in your Event Strategy
Artificial intelligence in events is redefining the industry, improving personalisation, automation and planning. Download our whitepaper to find out how to implement it.
New Downloadable Whitepaper: Culture and Entertainment Events (Evolution, Trends and Technology Impact)
Explore the historical evolution of cultural events and how technology trends, such as hybrid events and sustainability, are transforming the industry. Download our whitepaper to learn more.