With support from Eventscase, the MPI Iberian Chapter gathered over 180 MICE professionals for GMID 2025. The outcome: a seamless experience, personalised communications, and a live social wall that extended the event’s reach. Here’s how it all came together.
Category: Artificial Intelligence for events
Hybrid Events: The New – or Not So New – Standard in the MICE Industry
Hybrid events have become a powerful way to connect with both in-person and virtual audiences. In this downloadable whitepaper, we explain why and how to make the most of them.
New Downloadable Whitepaper: What Lessons Have We Learned from Technologies that Didn’t Work for Events?
The rapid adoption of technology in events during the pandemic also led to notable failures. In this article, we review several innovations—such as virtual platforms, the metaverse, and NFT tickets—that promised to revolutionise events but failed to deliver. We also highlight key lessons for the future.
New whitepaper: The Definitive Guide to Implementing Artificial Intelligence in your Event Strategy
Artificial intelligence in events is redefining the industry, improving personalisation, automation and planning. Download our whitepaper to find out how to implement it.
New Downloadable Whitepaper: Culture and Entertainment Events (Evolution, Trends and Technology Impact)
Explore the historical evolution of cultural events and how technology trends, such as hybrid events and sustainability, are transforming the industry. Download our whitepaper to learn more.
New downloadable whitepaper: Discover new trends in corporate events
Corporate events have evolved into strategic tools that strengthen organisational culture. Learn about the latest trends in immersive technology, sustainability, and personalisation of experiences by downloading our whitepaper.
New Whitepaper: Emerging Technologies That Are Transforming the Events Industry
The events sector is being transformed by emerging technologies that enhance everything from planning to user experience. This post delves into how technologies such as virtual reality, artificial intelligence, and blockchain are reshaping event norms, focusing on their practical applications and benefits.
New Whitepaper: Emerging Trends in the Events Industry in 2024
Our latest whitepaper delves into how artificial intelligence, virtual reality, and sustainability are set to redefine the events industry, paving the way for more personalised, efficient, and environmentally conscious experiences. This document uncovers the trends shaping the future of events, from the rise of hybrid formats to deeper engagement strategies, preparing the ground for memorable and sustainable events.
New Whitepaper! Artificial Intelligence and Events: Insights, Trends and Best Practices
“Artificial Intelligence and Events: Insights, Trends, and Effective Strategies”, we examine the influence of AI in the event sector. We delve into how AI is transforming conventional management methods and the multiple benefits it brings to the field of events.
Creating a Calendar of Social Media Posts Before an Event Using AI
You’ve probably heard of the term ‘content calendar’. It is a guide that is set in place to help teams plan, organise, and schedule their content in advance, allowing for smooth content production throughout the planned days. This calendar is an essential component of any team that is looking to keep organised and be successful in their overall content goals. So how can Artificial Intelligence (AI) help?