In today’s MICE landscape, microevents — small-scale, high-impact gatherings — have become an essential tool for fostering connection, loyalty, and emotional engagement. This article explores how to design and manage intimate experiences for small groups, featuring real-world examples from global brands and best practices adapted for the industry.
Tag: Event Strategy
Professional development in the events industry: The next frontier for event professionals
Technology, sustainability, data, and leadership — the pillars of the modern event organizer. Explore how professional development in the events industry is redefining success and download the free whitepaper Professional Development and Key Skills for Event Organisers in 2025 by Eventscase.
“Did you know?” Session 22: EVA Insights Launch
What if every attendee click, message and question became actionable data? Discover EVA Insights, the AI-powered engine that builds digital twins to personalise experiences, optimise marketing and drive smarter decisions for your events. Watch the full session on demand.
New Downloadable Whitepaper: Event communities: a strategic evolution beyond the one-day event
Event communities transform one-off gatherings into ongoing ecosystems of interaction, networking, and value that extend far beyond the event day.
Optimise the Attendee Experience at Corporate Events: Keys, Trends and Technology with Eventscase
The attendee experience is at the heart of any successful event. Explore how Eventscase and current technology trends enable you to create seamless, personalised, and secure processes, improving satisfaction and return on every interaction.
Eventscase in Action: Quality, Impact and Social Resonance at GMID 2025
With support from Eventscase, the MPI Iberian Chapter gathered over 180 MICE professionals for GMID 2025. The outcome: a seamless experience, personalised communications, and a live social wall that extended the event’s reach. Here’s how it all came together.
Hybrid Events: The New – or Not So New – Standard in the MICE Industry
Hybrid events have become a powerful way to connect with both in-person and virtual audiences. In this downloadable whitepaper, we explain why and how to make the most of them.
New Downloadable Whitepaper: What Lessons Have We Learned from Technologies that Didn’t Work for Events?
The rapid adoption of technology in events during the pandemic also led to notable failures. In this article, we review several innovations—such as virtual platforms, the metaverse, and NFT tickets—that promised to revolutionise events but failed to deliver. We also highlight key lessons for the future.
New whitepaper: The Definitive Guide to Implementing Artificial Intelligence in your Event Strategy
Artificial intelligence in events is redefining the industry, improving personalisation, automation and planning. Download our whitepaper to find out how to implement it.
“Did you know?” Eventscase: 2024 Recap
2024 was a year full of innovation at Eventscase. In this article, we explore the key functionalities that transformed event organisation and how these tools can elevate the experience for attendees and sponsors.