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Artificial intelligence (AI) is no longer an outlandish concept. With the help of AI, event planners can now generate content such as event schedules, guest lists, and even promotional materials in a matter of seconds. This makes AI a powerful tool to create engaging personalised content for your events.
In this blog we are going to explore the world of AI-generated content for event planning and coordination and discuss how it’s revolutionising the industry as well as content strategy.
Content Strategy
Planning an event can be a daunting task, requiring countless hours of research, coordination, and attention to detail. Having AI take a sizable part of the burden allows an event organiser more freedom to dedicate their time where needed.
Let’s cover how AI can simplify the basic stages of implementing and sustaining a content strategy:
- The content audit
- Content organisation and structure
- Generating bespoke content
Creating content has never been easier. Artificial intelligence can simplify the task of systematically analysing and assessing all the content on your website. This includes text, images, videos, and other multimedia elements. AI can take this long drawn out process off your hands, and turn a hair-pulling event into a more insightful process. It helps you to understand the performance of your content, identify gaps in your content offering, and make informed decisions on how to improve your content without lifting a finger.
AI-generated content tools ensure consistency in content by using pre-defined templates and guidelines. This ensures that every aspect of the event follows a set standard, which helps to create a more cohesive and professional experience.
AI-Powered Content Generation and Strategy Tools
When we talk about AI for content generation we’re simply referring to the AI tool you use to actually do AI-powered content creation. AI-generated content streamlines the event planning process by speeding up the creation of essential content, personalising content for each attendee, improving accuracy, ensuring consistency, and providing valuable insights.
AI-powered content generation and strategy tools can simply write content for you by using natural language generation (NLG) models. You can give AI the ability to process language in a specific manner and create unique content from prompts using relevant data that is available .
Here is a list of four useful AI tools that could assist you.
- HubSpot – AI-Powered Content Strategy
HubSpot’s Content Strategy tool uses machine learning to help marketers discover quality content ideas that perform well and validate those content ideas in the most efficient way possible.
- HyperWrite – AI Writer
HyperWrite uses NLG to write entire sentences and paragraphs for you. You can use the tool to write entire articles or just get a head start on your next piece of content.
- Synthesia – AI Video Generation Platform
Using sophisticated AI, Synthesia creates lifelike digital avatars that read any script you give them.
- MarketMuse – AI Content Planning and Optimization
AI-powered SEO recommendations and insights that can guide your entire content creation team and your entire content creation process.
The use of AI-generated content in event planning and coordination is a rapidly evolving field, and there are many exciting developments on the horizon: increased personalisation, more efficient planning, improved attendee engagement, integration with other technologies and better data analytics. Overall the future of AI-generated content creation is looking promising within the event planning industry.
Summary
Now that AI can make content audits, strategy, and generation easier, your organisation is able to access the benefits of building a cohesive content strategy with less effort. AI is not a threat or a replacement for human creativity and intuition. It is simply a powerful ally that can help you create more engaging and personalised events. However AI is not a one-size-fits-all solution. You need to choose the right AI tools and strategies for your specific event goals, audience, and budget.
About Eventscase
The Eventscase platform helps event organisers manage corporate events, conferences, and trade shows, whether large, small, in-person, hybrid, or virtual. No technical skill is required at all. Anyone can create beautiful event websites, registrations, badges, perform check-ins, event apps, 1:1 meetings and more. Everything under the brand and domain of your company can be implemented with an Eventscase whitelabelled platform.
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