Table of Contents
This April, the MPI Iberian Chapter hosted Global Meetings Industry Day (GMID) 2025 and the seventh MPI Iberian Awards at Feria Valencia, Spain. The mission: to deliver a high-impact, in-person event for MICE professionals, combining operational excellence with meaningful engagement. Eventscase was proud to play a central role in making it happen.
The Results?
- 182 carefully selected professionals – with manual moderation ensuring a highly relevant attendee list.
- Frictionless check-in – powered by QR codes sent through EVA, our AI assistant on WhatsApp.
- Multi-channel, automated communication – keeping participants informed at every stage.
Over 150 social media posts – shared by attendees via WhatsApp using EVA Social and displayed on a live social wall.
Technology Designed for High-Calibre Events
Eventscase Registration with Manual Moderation
To guarantee a qualified audience, the team used Eventscase’s moderated registration feature. This ensured a personalised journey from the outset, while verifying the professional profile of each participant.
Fast, Seamless Check-In
Attendees accessed the venue using QR codes scanned via our check-in app, instantly receiving personalised badges. The result: no queues, no delays, and real-time attendance data.
Direct Communication via WhatsApp
Our virtual assistant, EVA, sent timely updates before and during the event, including access codes and contextual messages – even during the live performance by mentalist Javier Botía at the awards gala.
EVA Social + Walls.io: Putting Attendees in the Spotlight
Through the EVA Social feature and our partnership with Walls.io, attendees shared photos via WhatsApp and contributed to a social wall displayed live at the venue. Posts using designated hashtags were also collected into a digital album available after the event.
With over 150 pieces of user-generated content shared, engagement and visibility soared. Attendees became the event’s true influencers – embracing the growing trend of UGC (user-generated content) in real-time.
Real Impact: The Numbers Behind the Experience
- 6 targeted email campaigns
- 6 contextual notifications during key event days
- 236 WhatsApp interactions with EVA
- 182 validated attendees
- 150 social wall posts
By integrating these tools, Eventscase not only enhanced the attendee experience but also added value in terms of branding, control and community engagement.
“Eventscase’s technology, with its streamlined registration and EVA virtual assistant, significantly improved interaction and communication during the event. It was amazing to see how attendees connected instantly, creating a vibrant atmosphere that filled us with energy.” – Lorena Vaca Gómez, Executive Director, MPI Iberian Chapter
Planning your next event?
Find out how Eventscase can help you deliver high-impact, data-driven and truly engaging experiences – from registration to post-event follow-up.
About Eventscase
The Eventscase platform helps event organisers manage corporate events, conferences, and trade shows, whether large, small, in-person, hybrid, or virtual. No technical skill is required at all. Anyone can create beautiful event websites, registrations, badges, perform check-ins, event apps, 1:1 meetings and more. Everything under the brand and domain of your company can be implemented with an Eventscase whitelabelled platform.
If you would like to subscribe to our newsletter to get live updates on everything related to our platform – news, blogs, events, announcements and much more, please, register here.