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Not surprisingly, one of the applications of artificial intelligence in events is its potential to achieve differentiation. From improving personalisation to automating logistical processes, this technology is redefining the way events are planned and executed.
According to a recent report, the global market for artificial intelligence solutions in events will reach $2.9 billion by 2030. This reflects the importance of integrating AI to deliver unique experiences, optimise resources and improve return on investment (ROI). Want to know more about how to implement artificial intelligence at events in your strategy? Download our free whitepaper and lead innovation in your sector.
Main Applications of Artificial Intelligence in Events
Advanced personalisation and automated marketing
Artificial intelligence in events makes it possible to create personalised experiences by analysing large volumes of data. Attendees receive recommendations for content, sessions or workshops based on their interests, which increases their satisfaction and engagement.
Organisers can also automate marketing campaigns, segmenting audiences based on previous behaviour and adjusting communications in real time to maximise results.
Chatbots and virtual assistants
AI-powered event chatbots significantly improve the attendee experience. They can answer frequently asked questions, provide information on times or locations and guide participants through the event.
In addition, its ability to provide real-time support, even after hours, reduces the burden on the managing team and improves operational efficiency.
Predictive analytics for better planning
Predictive analytics is one of the most powerful applications of artificial intelligence in events. It can anticipate actual attendance, optimise resources such as catering and predict which activities will be most popular, helping organisers make data-driven decisions.
Logistics automation
Logistics is a key challenge at large-scale events. Artificial intelligence in events simplifies resource management, space allocation and operational planning. This reduces preparation times, avoids human error and improves coordination between teams.
Steps to Implementing Artificial Intelligence in Events
The adoption of artificial intelligence at events is not an overnight process. It requires strategic planning, adequate resources and commitment from all stakeholders. It is critical to start by understanding your organisation’s specific needs and objectives in order to identify the AI applications that will deliver the most value. For example, some events may benefit more from logistics automation, while others will prioritise the personalisation of the attendee experience.
If you want to harness the potential of artificial intelligence at events, follow these steps:
Assess needs and define objectives
Identify processes that can benefit from automation or data analysis.
Select technology suppliers
Make sure they comply with data privacy regulations.
Launch a pilot
Test the technology in a smaller scale event before expanding it to other processes.
Empower your team
Train members to understand how AI works and how to take advantage of its benefits.
Continuously optimise
It analyses results, fine-tunes systems and scales up successful implementations.
Ethical Challenges in the Use of Artificial Intelligence in Events
Implementing artificial intelligence at events also involves certain challenges related to privacy and transparency. It is important to obtain explicit consent from attendees for the use of their personal data and to clearly explain how it will be used.
Information security is another relevant concern. When handling large volumes of data, it is essential to apply good cybersecurity practices to prevent leaks or attacks.
As Andrew Ng points out, “Transparency in the use of data is an opportunity to build trust with users”.
Become an Industry Leader with Artificial Intelligence at Events
Artificial intelligence in events is more than a trend; it is a necessity to stay competitive in a market that never stops evolving. From automation to extreme personalisation, this technology allows you to improve every aspect of event organisation.
Download our free whitepaper now and discover how artificial intelligence in events can help you deliver unique experiences and maximise your results.
About Eventscase
The Eventscase platform helps event organisers manage corporate events, conferences, and trade shows, whether large, small, in-person, hybrid, or virtual. No technical skill is required at all. Anyone can create beautiful event websites, registrations, badges, perform check-ins, event apps, 1:1 meetings and more. Everything under the brand and domain of your company can be implemented with an Eventscase whitelabelled platform.
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