As virtual and hybrid events become the norm, data protection is now a core responsibility for organisers. From registration to Read more
With support from Eventscase, the MPI Iberian Chapter gathered over 180 MICE professionals for GMID 2025. The outcome: a seamless Read more
An event brief is more than a planning formality—it’s the strategic foundation of any successful event. This guide explores what Read more
Content marketing is key to educate, excite and convince before any event. In this article we explain how to plan Read more
Understanding how to calculate economic impact of an event is essential for showcasing the true value your event brings to Read more
A well-executed integrated marketing campaign can turn a well-attended event into a high-impact brand experience. In this article, we walk Read more
Are you truly harnessing the power of your event data? This post introduces a practical guide designed to help you Read more
Predictive analytics is becoming an indispensable tool for event organisers. By analysing historical and real-time data, it is possible to Read more
Choosing the right technology to manage your event data is key to improving the experience, measuring impact, and making evidence-based Read more
Hybrid events have become a powerful way to connect with both in-person and virtual audiences. In this downloadable whitepaper, we Read more
Automating event registration streamlines administrative processes, reduces errors and improves the attendee experience. Learn more about the benefits and strategies Read more
Networking at events is a key factor that can determine the success of a congress or conference. Studies show that Read more