AI for events is often presented as a future promise, but EVA is already a production-ready AI agent system. In Read more
The event sector in 2026 is entering a more mature phase—one that requires event organisers to rethink how they plan, Read more
The events industry enters 2026 in a phase of greater maturity and strategic demand. We analyse the key trends that Read more
Creating engaging virtual events is essential as online audiences become harder to impress. From interactive tools to strong content and Read more
The year 2025 has marked a turning point for the events industry. In a landscape shaped by sustainability, technological innovation, Read more
Events are more than experiences — they are invaluable opportunities to collect consented, high-quality first-party data. In this article, we Read more
Microevents have become a strategic alternative to traditional large-scale gatherings. Smaller, more targeted, and easier to measure, they enable more Read more
Engaging attendees is no longer optional — it’s essential. This article explores the most effective event engagement strategies for in-person Read more
Creating engaging virtual events is essential as online audiences become harder to impress. From interactive tools to strong content and Read more
In today’s MICE landscape, microevents — small-scale, high-impact gatherings — have become an essential tool for fostering connection, loyalty, and Read more
Planning a memorable event doesn’t have to mean breaking the bank. With smart event budget management and the right tools, Read more
Planning a hybrid event? Avoid the most common event planning mistakes that can derail your success. From tech checks to Read more