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In the world of events, personalisation is no longer a nice-to-have—it’s a competitive advantage. Yet most organisers still rely on static databases and guesswork, unable to tap into the rich interactions their attendees generate.
Our latest “Did You Know?” session introduced EVA Insights, a breakthrough AI engine that converts every click, question and conversation into actionable intelligence. Now available on demand, this session shows you how to use digital twins to elevate personalisation, monetisation and continuous improvement in your events.
What is EVA Insights?
From Virtual Assistant to AI-Driven Insights
EVA started as a smart virtual assistant for events, helping attendees navigate via WhatsApp, receive QR badges, find information and get real-time updates.
With EVA Insights, it evolves into something much more powerful: an AI engine that creates digital twins—dynamic profiles that learn and adapt with every attendee interaction.
How EVA Insights Works
- Data collection: Gathers attendee interactions from Eventscase and other integrated systems.
- AI processing: Builds a living digital twin for each participant, constantly updating in real time.
- Actionable dashboards: Converts motivation, interests and behaviour into visual stats and audience segments.
These capabilities mean event organisers no longer rely on static lists; instead, they have dynamic audiences that update and refine themselves automatically.
Key Benefits of EVA Insights
Personalisation Before, During and After the Event
- Before: Use registration data and interaction patterns to recommend relevant sessions, speakers and sponsors. Send targeted reminders with tailored benefits such as VIP access or upgrades.
- During: React to real-time behaviour with personalised live polls, content adjustments and tailored updates.
- After: Follow up with the right session recordings, curated resources and targeted offers to maintain engagement.
Smarter Sponsorship and Monetisation
Stop selling vague “exposure” and start offering data-backed audience access. With segmented audiences, sponsors can reach the right niches, backed by real numbers—how many people are genuinely interested in a topic or engaged with your event.
Continuous Improvement and Data-Driven Strategy
Each event becomes a stepping stone for the next. Analyse which content resonates, where networking thrives and what drives the most engagement. Use those insights to refine future editions, making them more valuable for attendees and partners.
Practical Uses Organisers Will Love
- Dynamic Audience Creation: Build and update audience lists in real time, export them as CSV, or integrate with tools like Zapier or APIs.
- Responsive Content Strategy: Identify trending topics or questions mid-event and adjust sessions or communication instantly.
- CRM and Email Personalisation: Create highly targeted campaigns to boost engagement and conversions.
- Sponsor ROI Proof: Provide concrete data to prove sponsor value and negotiate stronger partnerships.
Why You Should Watch the Session On Demand
In the session, we explored:
- How to move beyond generic marketing into data-driven personalisation.
- Practical examples of digital twins improving engagement and sponsorship value.
- Steps to start small—like segmenting one email campaign or testing personalised surveys—and scale up your data strategy.
If you’re ready to stop guessing and start leveraging EVA Insights to make every interaction count, this session is for you.
If you’re already registered, simply log in with your username and password below.
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