In this session, we dive into the digital world, full of information and challenges for event organisers. We’ll show you how to select and use the right information to improve efficiency in event organisation and ensure a memorable experience for attendees.
Tag: Event Marketing Strategies
Did you know that we spend approximately 3 hours a day on our mobile devices and 90% of that time is dedicated to apps? In the world of events, push notifications are more than just a tool; they are a strategy to capture attendees’ attention. In the latest session of our ‘Did you know?’ series, we explored how you can maximise push notifications within the Eventscase platform.
Event gamification is a broad term that refers to incorporating game-like processes and elements into your event to make it more engaging and to motivate attendees to keep interacting.
“5,000 People, 5,000 Personal Journeys” is the name of a research paper conducted by the PCMA Foundation on their latest ‘Convening Leaders’ conference. One of the main takeaways is that there is a huge challenge to personalise the attendee experience.
Considering the scale and design of any event, it can be difficult to meet the needs of attendees and, in the end, what should be a smooth and tailored experience may become strained and spiritless.
In recent times, we delved into attendee engagement – about how to make our attendees feel recognised and collaborative during events. To achieve this, a vital aspect to maintain is fluid and direct communication.
Event organisers may see attendance rates in decline. Audiences now demand more—a higher quality in content and experience, and sometimes even alternative event formats.
Regardless of the event format, there are two common goals that any event organiser would want to achieve: to reach the widest audience possible and to increase potential income.
One of our main objectives as an event management software company is to help you become power users of our platform. This would set you apart from average users who do not know (yet) how to maximise all available functionalities.
We have done a brief research and 90% of the requests from our clients and potential clients revolve around our integration possibilities with other platforms or software.
While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Strategies from 10 years ago may no longer work since the digital landscape changes so much in short periods of time. What’s looming on the horizon—and which seems to be the current buzzword—is artificial intelligence. How will it affect our industry in the future? This is just one of the questions we have to keep asking as we adapt with the times.