Now that virtual or hybrid events are becoming commonplace, many event organisers fear the repercussions of adopting an online format for their events. This is further amplified by the lack of experience that many event managers suffer from related to video production and livestreaming.
Category: Articles
Factors to Track When Monitoring the Performance and ROI During Your Virtual Event
Online events are a more frequent occurrence due the convenience and high accessibility they have over in person events. Hosts, businesses, employees and creators spend hours carefully planning online events so that they can be as successful as possible. Sometimes, those who are hosting online struggle to track their event performance. It’s important to collect both your KPI and ROI as these two factors reveal your overall statisics. Here is how you can track success factors when monitoring the performance and ROI during your virtual event.
How to Plan a Great Event that Really Works
Event marketing is one of the most in-demand outbound marketing strategies, especially in the B2B niche. f you’re organizing a meet-and-greet, it requires thorough preparation and attention to everything – from the theme of the event to where your guests are going to sit.
How to Write a Press Release for an Event
It becomes evident that your press release needs to captivate their attention, be informative enough to evoke interest, yet keep some important information to make them want to come and learn more about your event.
4 Tips to Enhance Networking for Virtual or Hybrid Events
Networking has always been a focal point in event design and management. It boils down to people’s basic need to socialize and make meaningful connections with others across different industries. This is further amplified when networking is incentivized or if matchmaking is implemented by the organiser.
Event Management Hacks 101: Targeting The Right Audience To Maximise Engagement
According to Allied Market Research, the total value of the event industry is expected to reach $1,552.9 by 2028, with a CAGR of 11.2 per cent from 2019 to 2028. With the growth in the industry, it is becoming tough for event managers to keep their events engaging.
Virtual, Hybrid, and In-Person Event trends for 2022
When it comes to event planning, things have changed a lot in the past two years. Back in 2020, most in-person events migrated online. Naturally, …
How to Get More Sponsors for your Event
Sponsorships are one of the most important sources of funding and revenue for event organizers – so the more you can attract, the better. However, …
Tips to Build an Effective Content Strategy When Returning to In-Person Events
After two years of virtual meetings and events, returning to in-person events is a giant step for most people. It has both the nostalgia of …
5 Steps to Manage a Sophisticated Registration Process and Maximise Results
One of the key performance indicators of highly efficient event-organising bodies is the number of attendee registrations per event. There are various ways to execute …