Event Management Software for Small Business

Event Management Software

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In the last 10 years, Eventscase has helped different types of businesses and organisations manage their events. Most of our clients would fall under the category of event agencies, PCOs (Professional Conference Organisers), companies, government bodies, NGOs and corporations. The truth of the matter is we try to help any event-organising team as much as we can, even small businesses. We welcome all types of clients and even sign sponsorships for associations and clusters dedicated to event management.

You may be asking, why is there a need for small businesses to invest in event management software? Here are some answers that will hopefully shed some light on why using a dedicated solution can be advantageous:

Event management software leads to a better attendee experience

Attendees are getting smarter nowadays and they are able to judge the technology you are using. For registrations, for example, it would be so much better to provide a registration page that is whitelabelled according to your brand and the event as opposed to using free tools like Google Forms to let people sign up. Tech-savvy attendees, especially younger generations, are able to judge your adaptability to technology.

In Eventscase we offer different products that support a better attendee experience. For virtual and hybrid events, we offer the Digital Venue which is a website facility where attendees can consume digital content, participate via live interaction tools, and network with other attendees through our in-house messaging and video conferencing system.

For physical events, we offer the event app that allows attendees to access important event information and also use various networking tools. For the more adventurous clients, we even offer gamification features that would allow you to engage attendees during an event and let them have fun.

There are many more reasons why using an event management software denotes a higher satisfaction level for attendees. We can focus on them in our other blogs.

A dedicated software leads to standardised data management and analytics

Big data is all the rage nowadays and it makes a lot of sense. Different business processes are now automated and data can be extracted for many purposes and ends. This is where the beauty of an event management software comes in. Since it’s geared towards automating event management processes, it can also offer real-time data and analytics for event organisers, measuring the success of their events. In Eventscase, we have always endeavoured to work on offering analytics. In fact, most of our products have a dedicated dashboard to show you some important data.

The event app, as an example, allows you to visualise the number of opens and downloads, the most used sections, the most favoured components, and the top rated elements. The check-in app gives you full reporting on who’s inside the venue, the number of people in attendance, etc. The Digital Venue can tell you how many people have viewed the livestreaming and which were the peak times during your virtual or hybrid event. All of the data that can be extracted from these events would give you a glimpse into what’s truly working for your events and how you can capitalise on these strategies for future events.

An event management software can be integrated with a CRM

An EMS can also be integrated with your CRM. This means that attendees who are registered or imported to your software of choice may automatically be forwarded to your CRM. This is an essential feature that many event organisers consider as a best practice in order to successfully classify and target their attendees for different marketing campaigns. Eventscase has recently partnered with Zapier in order to integrate the software with CRM solutions such as Salesforce and Hubspot – and about 5,000 other solutions.

If you are not using event management software, you will have to manually build your contact list in your CRM which is not only time-consuming but is also counterproductive in today’s age where integrations between different solutions are quite commonplace.

You get access to a customer support team.

This is a very important aspect to consider if you’re a small business owner and you’re still on the fence whether you are investing in an event management software or not. One of the advantages of contracting a software provider is that you will most likely have access to their customer support channels, allowing you to navigate software use and resolving issues with ease. 

At Eventscase we do not discriminate against the size of our clients and we offer a global customer service strategy to all its clients. With a support and development package, clients may have access to project managers, customisations, onsite & oncall support, etc. What’s more, we also have a very responsive help desk in the form of our Help Center which can literally help clients with any doubt or request.

An event management software for small business can potentially lead to higher ROI

One of the blockers to acquiring event management software are the perceived costs. This should no longer be the case when providers such as ourselves offer competitive prices and bespoke service depending on your budget. In fact, using an event management software may potentially increase your ROI. 

Off the top of my head, our clients who use the event app, the exhibitor’s portal, or the 1-2-1 meeting scheduler can actually create additional business models in order to derive more profits for their events. For example, some of our clients would charge their sponsors more if they want publicity in the form of sponsor banners, push notifications or promotions (within the event app). For the exhibitor’s portal, some of our clients charge more to clients who’d want to have more staff members on their team. The possibilities are endless and it’s really just a matter of looking into solutions that work for you, your attendees, and your specific business requirements.

There’s just no excuse to not use technology nowadays

We understand that some of us are still transitioning from manual processes and the use of a dedicated software for event management may still seem like a far-fetched idea. But once you get to really delve into the features of an event management platform, you’d realise soon enough that you should have switched to automated processes a long time ago.

We still hear of some event organisers letting attendees pay for their tickets via bank transfers. While this is not only inconvenient for the attendees, it also doesn’t make sense when payment gateways can be integrated with event management software in seconds – allowing attendees to pay with a debit or credit card. At surface level, this example may not seem like it poses a big problem but when different issues accumulate, you may expect fewer attendees to come to your event year after year. As a smaller business, you must do everything in your power to avoid this.

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