With support from Eventscase, the MPI Iberian Chapter gathered over 180 MICE professionals for GMID 2025. The outcome: a seamless experience, personalised communications, and a live social wall that extended the event’s reach. Here’s how it all came together.
Category: Articles
The Importance of an Event Brief and How to Prepare One That Actually Works
An event brief is more than a planning formality—it’s the strategic foundation of any successful event. This guide explores what an event brief truly is, why it’s essential for aligning teams and vendors, and how to craft one that ensures clarity, focus, and measurable outcomes. With actionable tips, a breakdown of key components, and advice for working with providers, you’ll learn how to transform your vision into a well-coordinated event execution.
Pre-Event Content Marketing: Educate, Excite and Convince
Content marketing is key to educate, excite and convince before any event. In this article we explain how to plan your pre-event strategy with real examples, useful data and high-impact formats.
How to Calculate the Economic Impact of an Event Held On-Site
Understanding how to calculate economic impact of an event is essential for showcasing the true value your event brings to the local economy. This guide walks you through a step-by-step process—from defining the scope and collecting data to applying multipliers and using the right tools—so you can deliver accurate, evidence-based results. Ideal for organisers seeking to justify funding, attract sponsors, and make data-driven decisions that go beyond ticket sales.
How to Design an Integrated Marketing Campaign for your Event
A well-executed integrated marketing campaign can turn a well-attended event into a high-impact brand experience. In this article, we walk you through aligning tactics, channels, and messaging to optimise event marketing, especially for professionals in the MICE sector.
Unlocking the Power of Event Data to Drive Strategy
Are you truly harnessing the power of your event data? This post introduces a practical guide designed to help you turn raw data into strategic value. Download the free whitepaper and improve your decision-making with advanced analytics.
Predictive Event Analytics: How to Anticipate the Needs of Your Audience
Predictive analytics is becoming an indispensable tool for event organisers. By analysing historical and real-time data, it is possible to predict audience preferences and needs, thereby optimising planning, marketing and the attendee experience.
Event Data Management: How to Choose and Optimise Your Tech Platform
Choosing the right technology to manage your event data is key to improving the experience, measuring impact, and making evidence-based decisions. This article explains how to do it step by step.
Hybrid Events: The New – or Not So New – Standard in the MICE Industry
Hybrid events have become a powerful way to connect with both in-person and virtual audiences. In this downloadable whitepaper, we explain why and how to make the most of them.
Registration and Accreditation Automation: Practical Benefits and Implementation Strategies
Automating event registration streamlines administrative processes, reduces errors and improves the attendee experience. Learn more about the benefits and strategies to implement this technology in your next events.