How to Make Money from Virtual Events

How to make money with a virtual event

Virtual events are on the up. From global conferences to your local yoga expert, just about everyone is heading online to cut their overheads and maximise their potential audience.

Unfortunately, while convincing people to dial into your online event from their sofa is one thing, generating revenue is another matter. It’s possible, of course, but requires you to jump a few hurdles along the way.

Obstacle one: The free internet

Audiences already consume vast amounts of free content via platforms like Facebook, YouTube and Instagram. We are conditioned to have this in front of us immediately and at zero charge. When organisers put a live stream behind a paywall, there is a natural hesitancy to break through it.

Obstacle two: It’s all new to us

As virtual events are a relatively new phenomenon, we’re still experimenting with different ways of generating revenue from sponsorship or otherwise. It won’t be a long wait, but things take time to evolve.

Obstacle three: It’s all new to them

If you’re just getting started with virtual events, your sponsors are probably on a similar journey. Most companies know how to eke a better return from physical events. With online, they need more assurance over how to do that.

uncertainty of sponsors regarding virtual events

Obstacle four: We lack confidence

In a similar vein, organisers are still getting used to hosting virtual events. There is a slight sense of inferiority that comes with this lack of experience, at least on the first few goes.

“Great, so how do I monetise a virtual event?”

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Richard Towey

I’m Richard Towey, EventsCase UK PR Manager. I love writing, music and technology. I will bring you all the information about the use of technology in events.

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