November 2025 has been one of those months that truly reflects who Eventscase is today: a company driven by event technology, international presence, strong connections with professional associations and a commitment to producing high-value content. London, Madrid, Barcelona and the digital sphere have all been part of this journey.
Event Tech Live 2025: innovation and conversation in London
Event Tech Live 2025 took place on 12–13 November at ExCeL London, once again standing as Europe’s leading event technology trade show. Eventscase was present with its own stand, reinforcing our role within both the European and international event tech ecosystem.
Across our social media channels, we shared some of the most memorable moments: technology designed to listen more closely to organisers and attendees, real-time data collection, and tools that help planners make evidence-based decisions rather than relying on intuition alone.
Beyond the technological showcase, these two days in London helped us validate several trends we’ve been observing for months:
- Deeper integrations between tools (CRM, marketing automation, registration platforms).
- Growing interest in data intelligence applied to the attendee journey.
- And, above all, a renewed focus on recognising the event manager’s strategic role.
EMA 10th Anniversary Party: celebrating the event manager
From London we headed—metaphorically—to Madrid. On 6 November, the Event Managers Association Spain (EMA) celebrated its 10th anniversary with its well-known Unexpected Party, bringing together more than 300 corporate event managers, sponsors, partners and industry professionals.
There were no presentations or formal speeches. Instead, the purpose was to celebrate the community, highlight the strategic value of the event manager within organisations and create a relaxed, genuine networking space.
Eventscase had the privilege of collaborating as the technology partner alongside our colleagues at Padcelona, contributing to a carefully crafted experience where the attendee was truly at the centre.
For us, EMA’s anniversary symbolises something meaningful:
- Ten years in which the association has strengthened the role of the corporate event manager in Spain.
And many years of collaboration with Eventscase, providing technology for their training sessions, after-work meetups and sector gatherings.
AEVEA Anniversary Celebration: agency community and long-term partnership
Another key moment this month was AEVEA’s anniversary celebration. While the event has its own narrative and atmosphere, for Eventscase it represents continuity above all: years of collaboration as the association’s technology partner and ongoing support across training labs, sector meetups and gala events.
This anniversary celebration allowed us to reconnect with many of the agencies we work alongside—sharing projects, discussing the future of the industry and, of course, enjoying a well-deserved celebratory moment together.
For us, attending isn’t simply “sponsoring an event”; it is standing with AEVEA in their mission to highlight the strategic value of agencies in brand communication.
New micro-events whitepaper: strategy, segmentation and sustainability
Alongside the month’s events, November also marked the launch of our new whitepaper:
“Micro-events and segmentation strategies: an alternative to the macro-event.”
This document explores a powerful idea: instead of concentrating all efforts on a single annual event, many organisations are moving towards building micro-event programmes throughout the year—more segmented, more relevant and closer to each audience group.
The whitepaper covers topics such as:
- How to design a micro-event architecture aligned with business goals.
- How these formats help reduce environmental impact, especially in travel and logistics.
- Which metrics to use when shifting from one major milestone to multiple touchpoints.
- How Eventscase technology can support planning, registration, communication and performance analysis.
The goal isn’t to replace macro-events, but to offer tools that combine them with smaller, ongoing actions that strengthen relationships with clients, employees and communities.
Presence at IBTM World 2025: Barcelona as a global meeting point
IBTM World 2025 took place in Barcelona from 18–20 November, welcoming more than 12,000 professionals and over 2,300 exhibitors. Eventscase participated in this major MICE showcase, sharing space with destinations, convention bureaux, hotel groups, agencies and industry associations.
For us, IBTM is an invaluable moment to:
- Align our solutions with the needs of global event organisers.
- Identify new trends shaping the industry.
Strengthen our footprint both in Spain and in international markets.
EMA Christmas Party: Madrid and Barcelona closing the year together
EMA closed the month with a simultaneous Christmas celebration held on 27 November in Madrid and Barcelona. These annual gatherings are already a tradition, bringing the community together to wrap up the year.
Our team joined both events, sharing a toast with EMA members and looking ahead to what promises to be a very special 2026. More details will be revealed soon.
What November 2025 leaves us
Looking at the month as a whole, several key insights emerge:
- Event technology is no longer questioned—it is expected. The conversation now focuses on how to use it better, with more emphasis on data, sustainability and attendee experience.
- The ecosystem of associations (EMA, AEVEA and others) remains essential for strengthening the industry and fostering meaningful dialogue.
- In-depth content—such as our whitepaper on micro-events—continues to be a powerful tool for supporting organisers in key decision-making processes.
November has undoubtedly been intense, but also very aligned with the direction in which we want to keep growing: a company that unites technology, knowledge and community to help create events—large or small—with measurable, meaningful impact.