While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Strategies from 10 years ago may no longer work since the digital landscape changes so much in short periods of time. What’s looming on the horizon—and which seems to be the current buzzword—is artificial intelligence. How will it affect our industry in the future? This is just one of the questions we have to keep asking as we adapt with the times.
Tag: Event Marketing Strategies
Eventscase Official launch: Did you know?
We are officially inviting you to register for our “Did you know?” sessions today! “Did you know?” is a monthly series of video-on-demand sessions where we will explore less obvious features of our software that can help in your day-to-day operations.
How to Use Artificial Intelligence in Event Management
The reality is AI today offers innovative ways to make our lives easier. This is also the case when it comes to the event management, integrating artificial intelligence (AI) can improve live event management and make the life of an event planner easier.
What do we know about emotional management in the events industry?
Event management is no easy feat; there are so many moving parts that you have to consider especially if you’re organising a high-impact event or an event attended by a multitude of people. While the focus in many events is improving the attendee experience, there are few resources that address the burden that event organisers feel when they are faced with different issues that affect their well-being.
Event Psychology: How to Create Event Strategies That Work
The start of the new year allows us to put things into perspective and yearn for better days ahead. For the event-organising community, this period also means strategizing on how to make events more impactful. Time and again we must delve into the same question: what makes attendees really come to events?
New Whitepaper: Gamification and Interaction: Tips for All Event Formats
“Gamification is 75% psychology and 25% technology.” This premise is a good starting point if you want to use gamification dynamics in your next event. When it comes to psychology, you have to understand what moves your audience and what would prod their participation.
5 Tips on How to Ask For Sponsorship
Do you need financial assistance for your business? Are you looking for a sponsor to help you get ahead? If so, then you’re in luck. In this blog post, we will discuss 5 tips on how to ask for sponsorship. We will also provide examples of successful sponsorship requests.
How to Plan a Great Event that Really Works
Event marketing is one of the most in-demand outbound marketing strategies, especially in the B2B niche. f you’re organizing a meet-and-greet, it requires thorough preparation and attention to everything – from the theme of the event to where your guests are going to sit.
How to Build an Event Marketing Plan Template
We all need a spot of guidance from time to time. Most organisers appreciate the use of a schedule to keep everything on track. And …
The Biggest Changes to Your Event Marketing Plan in 2020
Marketers operate in a space that is becoming increasingly reliant on technology. Due to the onset of digital platforms, and the speed at which these …