In 2020, the world saw the downfall of one of the biggest industries. The industry generated $1.4 trillion in 2018 and was expected to grow …
Category: Articles
GDPR For Event Planners
Introduction The International Association of Privacy Professionals has estimated that Global 500 companies have prepared to spend $7.8 billion on GDPR compliance. (iapp.org) As an …
Data Security for Virtual & Hybrid Events
Why Data Security matters for Virtual & Hybrid Events? Data security has become more prevalent as more hybrid and virtual events take place. According to …
The Anatomy of a Perfect Event Website
Event management in the 21st Century revolves a lot around a website when it comes to promotions, preparation and success. It plays a pivotal role …
How to set up a seamless accreditation & check-in for your hybrid event
Introduction According to Markletic, 71.1% of event organizers say connecting the in-person and virtual audience is their biggest challenge. Furthermore, 67% of event organizers say …
How to start an event planning business in 2022
Introduction According to the U.S Bureau of Labor Statistics, 80% of businesses survive the first year, nearly half collapse after five years, and only one-third …
Why The Events Industry Needs Technology To Grow
Introduction According to Event MB 2020, almost 73.6% of event planners have become more skilled in technology usage due to the experiences surrounding the pandemic. …
7 Hybrid Events Ideas
Introduction According to Markletic, 34% of marketers will add hybrid events to their event portfolio shortly. Also, 62% of event organizers plan to keep their …
14 Engagement Ideas for Hybrid Events
Introduction 49% of events industry marketers say that audience engagement is the most significant contributing factor to having a successful event. (markletic). The data doesn’t …
Social Media Management in the Event Industry
Up until a couple of years ago, no one could have predicted the current boom in social media. Now, we can’t imagine living without it! …