Events need audiences, and those audiences need a way of finding events. The connection is often forged by marketing, which puts your event in front …
Author: Richard Towey
I’m Richard Towey, EventsCase UK PR Manager. I love writing, music and technology. I will bring you all the information about the use of technology in events.
What is Event Marketing? Going Through the Basics
What is event marketing? With a bit of luck, you’re not asking this question in the middle of an empty exhibition hall. Event marketing is …
Event Planning Tips – How to Keep Everything on Time, on Budget and on Track
Planning an event can be a tough exercise. Whether you’re managing just one conference, or a series of exhibitions over the course of a few …
Four Networking Event Ideas That Will Get Everyone Talking
One of the biggest challenges for event organisers is driving conversation between attendees. This can be done via ‘networking sessions’ – a series of short, …
How to Promote an Event Through Online Channels
The task of promoting events has evolved significantly in the last few years. Printed media and billboards remain key to driving awareness around certain types …
Looking for Sponsors? How to Find Backers for Your Event
Most events need sponsors to ensure they are financially viable to run. For those that operate via a ticket-based model, it’s still worth considering sponsorship …
Event Technology for Corporations – The Key to Efficient Planning
Whether your corporation is big, small, or somewhere in the middle, you should already know about the importance of driving efficiency across every possible area …
The Relationship Between CRM and Event Management Technology
CRM refers to the process of being able to effectively manage the relationships that a business has with the people that come in contact with …
Why Technology is the Key to Improved Event Registration
We’ve all been to a conference, an exhibition or private gathering that hasn’t quite mastered the art of admission, whether through failing to send a …