“5,000 People, 5,000 Personal Journeys” is the name of a research paper conducted by the PCMA Foundation on their latest ‘Convening Leaders’ conference. One of the main takeaways is that there is a huge challenge to personalise the attendee experience.
Considering the scale and design of any event, it can be difficult to meet the needs of attendees and, in the end, what should be a smooth and tailored experience may become strained and spiritless.