For event organisers, the role of data takes centre stage when it comes to retaining attendees, studying business trends, and designing new events. There are so many facets by which data can be applied today and, even outside the events industry, concepts such as big data and CRM integrations are becoming increasingly popular in recent years.
Tag: event data
EventsCase Product Updates (EPN) October 2020
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EU-US Privacy Shield Collapses – Is Your Event Data at Risk of Snooping?
Perhaps a story involving a privacy trade war, metaphorical ‘shields’ and Donald Trump doesn’t naturally shift your attention to the European events industry. Let’s face …