COVID-19 has caused businesses all around the globe to re-evaluate and – in some instances – revamp their entire operating structures. The improvements have centered on …
Tag: Event Marketing
How to Build an Event Marketing Plan Template
We all need a spot of guidance from time to time. Most organisers appreciate the use of a schedule to keep everything on track. And …
The Biggest Changes to Your Event Marketing Plan in 2020
Marketers operate in a space that is becoming increasingly reliant on technology. Due to the onset of digital platforms, and the speed at which these …
Creating a Bridge Between Marketing and Events
What do events mean to your business? Are they a standalone feature – something trusted with a separate department, held to serve their own purpose? …
Event Marketing Strategies for Gaining Awareness, Virality and Sales
Events need audiences, and those audiences need a way of finding events. The connection is often forged by marketing, which puts your event in front …
What is Event Marketing? Going Through the Basics
What is event marketing? With a bit of luck, you’re not asking this question in the middle of an empty exhibition hall. Event marketing is …